Social Reality Inc. (NASDAQ:SRAX) was upgraded by Zacks Investment Research from a “hold” rating to a “buy” rating in a research report issued to clients and investors on Wednesday. The firm currently has a $1.75 price target on the business services provider’s stock. Zacks Investment Research‘s price target would indicate a potential upside of 20.70% from the company’s current price.

According to Zacks, “Social Reality, Inc. is an internet advertising company. It provides automated digital platform technology and social management software for internet advertising. The Company’s business platform consists of Social Reality Ad Exchange, GroupAd, SRAX MD, SRAX DI and Steel Media. It provides a platform which allows website publishers to sell their media inventory to digital adverting buyers. Social Reality, Inc. is headquartered in Los Angeles, California. “

Separately, Chardan Capital reaffirmed a “buy” rating and set a $5.00 target price (down previously from $9.00) on shares of Social Reality in a report on Monday, July 17th.

Social Reality (NASDAQ:SRAX) opened at 1.42 on Wednesday. The company has a 50-day moving average of $1.35 and a 200 day moving average of $1.88. Social Reality has a 12-month low of $1.12 and a 12-month high of $8.95. The firm’s market cap is $11.40 million.

Social Reality (NASDAQ:SRAX) last released its earnings results on Monday, May 15th. The business services provider reported ($0.39) EPS for the quarter, missing the Thomson Reuters’ consensus estimate of ($0.13) by $0.26. Social Reality had a negative net margin of 20.04% and a negative return on equity of 92.12%. The business had revenue of $5.33 million for the quarter. Equities analysts expect that Social Reality will post ($0.13) EPS for the current fiscal year.

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About Social Reality

Social Reality, Inc is an Internet advertising and platform technology company. The Company provides tools to automate the digital advertising market. It is engaged in the sales of digital media advertising campaigns to advertising agencies and brands; sales of media inventory through real-time bidding (RTB) exchanges; sale and licensing of its SRAX Social platform and related media, and creation of custom platforms for buying media on SRAX for various brands.

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