Sigma Planning Corp increased its stake in shares of Harley-Davidson, Inc. (NYSE:HOG) by 7.8% during the second quarter, Holdings Channel reports. The fund owned 6,563 shares of the company’s stock after buying an additional 475 shares during the period. Sigma Planning Corp’s holdings in Harley-Davidson were worth $355,000 as of its most recent filing with the SEC.

Other institutional investors also recently bought and sold shares of the company. Independent Advisor Alliance raised its position in Harley-Davidson by 491.5% in the first quarter. Independent Advisor Alliance now owns 3,336 shares of the company’s stock valued at $200,000 after buying an additional 2,772 shares during the last quarter. Wayne Hummer Investments L.L.C. bought a new position in Harley-Davidson during the first quarter valued at $200,000. Appleton Group LLC bought a new position in Harley-Davidson during the first quarter valued at $210,000. Northside Capital Management LLC bought a new position in Harley-Davidson during the first quarter valued at $218,000. Finally, Pacer Advisors Inc. raised its position in Harley-Davidson by 3.3% in the first quarter. Pacer Advisors Inc. now owns 3,698 shares of the company’s stock valued at $224,000 after buying an additional 117 shares during the last quarter. Institutional investors own 87.39% of the company’s stock.

Shares of Harley-Davidson, Inc. (NYSE:HOG) opened at 47.68 on Wednesday. The company has a 50-day moving average of $50.18 and a 200-day moving average of $55.25. The stock has a market capitalization of $8.32 billion, a P/E ratio of 13.96 and a beta of 0.84. Harley-Davidson, Inc. has a 52 week low of $46.00 and a 52 week high of $63.40.

Harley-Davidson (NYSE:HOG) last posted its quarterly earnings results on Tuesday, July 18th. The company reported $1.48 EPS for the quarter, topping the Zacks’ consensus estimate of $1.38 by $0.10. Harley-Davidson had a return on equity of 30.51% and a net margin of 12.30%. The company had revenue of $1.58 billion for the quarter, compared to analysts’ expectations of $1.60 billion. During the same period in the previous year, the firm earned $1.55 EPS. The firm’s revenue was down 5.6% compared to the same quarter last year. On average, analysts anticipate that Harley-Davidson, Inc. will post $3.39 EPS for the current year.

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Several research firms recently weighed in on HOG. BidaskClub upgraded shares of Harley-Davidson from a “hold” rating to a “buy” rating in a research report on Friday, June 23rd. Jefferies Group LLC reaffirmed a “hold” rating and set a $49.00 price objective on shares of Harley-Davidson in a report on Tuesday, July 4th. Barclays PLC reaffirmed an “equal weight” rating and set a $52.00 price objective (down from $53.00) on shares of Harley-Davidson in a report on Friday, April 21st. UBS AG reaffirmed a “neutral” rating and set a $57.00 price objective on shares of Harley-Davidson in a report on Monday, June 26th. Finally, Tigress Financial reaffirmed a “buy” rating on shares of Harley-Davidson in a report on Friday, July 21st. Two research analysts have rated the stock with a sell rating, nineteen have assigned a hold rating and four have given a buy rating to the company. The stock currently has an average rating of “Hold” and an average price target of $54.56.

Harley-Davidson Company Profile

Harley-Davidson, Inc is the parent company for the groups of companies doing business as Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services (HDFS). The Company operates in two segments: the Motorcycles & Related Products (Motorcycles) and the Financial Services. The Motorcycles segment consists of HDMC, which designs, manufactures and sells at wholesale on-road Harley-Davidson motorcycles, as well as motorcycle parts, accessories, general merchandise and related services.

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Institutional Ownership by Quarter for Harley-Davidson (NYSE:HOG)

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