Shares of Shutterfly, Inc. (NASDAQ:SFLY) hit a new 52-week low during mid-day trading on Friday . The company traded as low as $41.18 and last traded at $0.00, with a volume of shares.

A number of brokerages recently issued reports on SFLY. Zacks Investment Research raised Shutterfly from a “hold” rating to a “strong-buy” rating and set a $57.00 price objective on the stock in a report on Friday, July 28th. Goldman Sachs Group, Inc. (The) reissued a “neutral” rating and set a $47.00 price objective on shares of Shutterfly in a report on Wednesday, October 11th. BidaskClub cut Shutterfly from a “sell” rating to a “strong sell” rating in a report on Saturday, August 5th. SunTrust Banks, Inc. started coverage on Shutterfly in a report on Tuesday, August 15th. They issued a “buy” rating and a $56.00 price target on the stock. Finally, ValuEngine cut Shutterfly from a “hold” rating to a “sell” rating in a report on Wednesday, September 6th. One research analyst has rated the stock with a sell rating, seven have given a hold rating and four have given a buy rating to the stock. The company has a consensus rating of “Hold” and a consensus target price of $53.50.

The firm has a market capitalization of $1,362.23, a price-to-earnings ratio of 66.92 and a beta of 0.85.

Shutterfly (NASDAQ:SFLY) last posted its earnings results on Tuesday, October 24th. The technology company reported ($0.78) EPS for the quarter, beating the Zacks’ consensus estimate of ($0.79) by $0.01. Shutterfly had a return on equity of 4.66% and a net margin of 0.81%. The firm had revenue of $195.44 million for the quarter, compared to analysts’ expectations of $191.65 million. During the same period last year, the firm earned ($0.86) EPS. The company’s quarterly revenue was up 4.3% on a year-over-year basis. research analysts expect that Shutterfly, Inc. will post 0.45 earnings per share for the current fiscal year.

In related news, SVP Ishantha Lokuge sold 7,162 shares of Shutterfly stock in a transaction dated Friday, October 20th. The stock was sold at an average price of $48.85, for a total value of $349,863.70. Following the sale, the senior vice president now directly owns 7,162 shares in the company, valued at approximately $349,863.70. The transaction was disclosed in a legal filing with the SEC, which is available at this link. Also, CFO Michael W. Pope sold 35,000 shares of Shutterfly stock in a transaction dated Tuesday, October 31st. The stock was sold at an average price of $42.08, for a total value of $1,472,800.00. Following the completion of the sale, the chief financial officer now owns 17,500 shares in the company, valued at $736,400. The disclosure for this sale can be found here. Insiders have sold a total of 46,894 shares of company stock worth $2,048,959 over the last 90 days. Insiders own 5.70% of the company’s stock.

Hedge funds have recently bought and sold shares of the stock. Bank of Nova Scotia acquired a new stake in Shutterfly in the 2nd quarter worth about $1,188,000. Great West Life Assurance Co. Can boosted its holdings in Shutterfly by 3.9% in the 2nd quarter. Great West Life Assurance Co. Can now owns 49,217 shares of the technology company’s stock worth $2,336,000 after buying an additional 1,840 shares during the last quarter. Cipher Capital LP boosted its holdings in Shutterfly by 13.3% in the 2nd quarter. Cipher Capital LP now owns 90,770 shares of the technology company’s stock worth $4,312,000 after buying an additional 10,626 shares during the last quarter. Legal & General Group Plc boosted its holdings in Shutterfly by 8.7% in the 2nd quarter. Legal & General Group Plc now owns 66,110 shares of the technology company’s stock worth $3,140,000 after buying an additional 5,265 shares during the last quarter. Finally, Vanguard Group Inc. boosted its holdings in Shutterfly by 2.3% in the 2nd quarter. Vanguard Group Inc. now owns 2,903,180 shares of the technology company’s stock worth $137,902,000 after buying an additional 64,361 shares during the last quarter.

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Shutterfly Company Profile

Shutterfly, Inc is an online manufacturer and retailer of personalized products and services. The Company focuses on helping consumers manage their memories through the medium of photography. The Company’s segments are Consumer and Shutterfly Business Solutions (SBS). The Consumer segment offers photo-based products, such as photo books, stationery and greeting cards, other photo-based merchandise, photo prints and statement gifts.

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