Netflix, Inc. (NASDAQ:NFLX) was the target of a large increase in short interest in July. As of July 31st, there was short interest totalling 22,034,400 shares, an increase of 20.1% from the June 30th total of 18,353,600 shares. Approximately 5.2% of the shares of the stock are short sold. Based on an average daily volume of 6,800,000 shares, the short-interest ratio is currently 3.2 days.

In other news, Director Bradford L. Smith bought 6,499 shares of the stock in a transaction on Thursday, August 8th. The stock was purchased at an average cost of $308.49 per share, with a total value of $2,004,876.51. Following the purchase, the director now owns 799 shares of the company’s stock, valued at $246,483.51. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, CEO Reed Hastings sold 51,898 shares of Netflix stock in a transaction that occurred on Monday, June 24th. The stock was sold at an average price of $372.89, for a total transaction of $19,352,245.22. Following the completion of the sale, the chief executive officer now directly owns 51,898 shares of the company’s stock, valued at $19,352,245.22. The disclosure for this sale can be found here. Over the last three months, insiders have sold 165,862 shares of company stock valued at $56,966,404. Corporate insiders own 3.72% of the company’s stock.

Institutional investors and hedge funds have recently made changes to their positions in the company. Parkside Financial Bank & Trust boosted its holdings in Netflix by 5.4% in the 1st quarter. Parkside Financial Bank & Trust now owns 529 shares of the Internet television network’s stock valued at $189,000 after purchasing an additional 27 shares during the period. Investment House LLC lifted its holdings in shares of Netflix by 3.1% during the 1st quarter. Investment House LLC now owns 954 shares of the Internet television network’s stock worth $340,000 after acquiring an additional 29 shares during the period. Dixon Hubard Feinour & Brown Inc. VA lifted its holdings in shares of Netflix by 0.4% during the 1st quarter. Dixon Hubard Feinour & Brown Inc. VA now owns 7,290 shares of the Internet television network’s stock worth $2,599,000 after acquiring an additional 30 shares during the period. Abbrea Capital LLC lifted its holdings in shares of Netflix by 2.4% during the 2nd quarter. Abbrea Capital LLC now owns 1,382 shares of the Internet television network’s stock worth $508,000 after acquiring an additional 32 shares during the period. Finally, Harfst & Associates Inc. lifted its holdings in shares of Netflix by 3.5% during the 1st quarter. Harfst & Associates Inc. now owns 992 shares of the Internet television network’s stock worth $353,000 after acquiring an additional 34 shares during the period. Institutional investors own 76.94% of the company’s stock.

Several analysts have commented on the stock. Wedbush lifted their target price on shares of Netflix from $183.00 to $188.00 and gave the stock an “underperform” rating in a research note on Thursday, July 18th. Deutsche Bank lifted their target price on shares of Netflix to $371.00 and gave the stock a “hold” rating in a research note on Wednesday, April 17th. Barclays reissued a “buy” rating on shares of Netflix in a research note on Thursday, May 16th. UBS Group reissued a “buy” rating and set a $420.00 price objective on shares of Netflix in a research note on Thursday, April 18th. Finally, BMO Capital Markets lowered their price objective on shares of Netflix from $470.00 to $440.00 and set an “outperform” rating for the company in a research note on Thursday, July 18th. Four research analysts have rated the stock with a sell rating, ten have issued a hold rating, twenty-seven have given a buy rating and one has given a strong buy rating to the company’s stock. The company has a consensus rating of “Buy” and an average price target of $390.47.

Shares of NASDAQ:NFLX traded down $13.17 during mid-day trading on Wednesday, hitting $299.11. The stock had a trading volume of 6,825,905 shares, compared to its average volume of 8,110,805. The company has a current ratio of 0.85, a quick ratio of 0.85 and a debt-to-equity ratio of 2.06. The stock has a market capitalization of $133.96 billion, a P/E ratio of 111.61, a PEG ratio of 3.14 and a beta of 1.23. Netflix has a 12-month low of $231.23 and a 12-month high of $386.80. The firm’s 50 day simple moving average is $341.99.

Netflix (NASDAQ:NFLX) last released its quarterly earnings data on Wednesday, July 17th. The Internet television network reported $0.60 earnings per share for the quarter, beating the Thomson Reuters’ consensus estimate of $0.56 by $0.04. The firm had revenue of $4.92 billion for the quarter, compared to analyst estimates of $4.93 billion. Netflix had a net margin of 6.53% and a return on equity of 20.88%. The company’s revenue for the quarter was up 26.0% compared to the same quarter last year. During the same quarter in the prior year, the business earned $0.85 EPS. As a group, equities research analysts anticipate that Netflix will post 3.28 EPS for the current fiscal year.

Netflix Company Profile

Netflix, Inc provides Internet entertainment services. The company operates in three segments: Domestic streaming, International streaming, and Domestic DVD. It offers TV series, documentaries, and feature films across various genres and languages. The company provides members the ability to receive streaming content through a host of Internet-connected screens, including TVs, digital video players, television set-top boxes, and mobile devices.

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