ServiceNow (NYSE:NOW) Trading 5.6% Higher – Should You Buy?

Shares of ServiceNow, Inc. (NYSE:NOW) rose 5.6% on Monday . The stock traded as high as $105.99 and last traded at $104.97. Approximately 18,500,191 shares changed hands during mid-day trading, a decline of 2% from the average daily volume of 18,881,041 shares. The stock had previously closed at $99.41.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Ziperase launched an Enterprise Connector on the ServiceNow Store, expanding the partner ecosystem and making it easier for customers to integrate third‑party automation into ServiceNow workflows — a direct revenue/usage catalyst for the platform. Ziperase Launches Enterprise Connector on the ServiceNow Store
• Positive Sentiment: Market commentary (multiple outlets) cites a technical breakout and momentum buying as NOW climbs, drawing attention from momentum traders and chart-focused funds. Such flows can amplify short-term gains. ServiceNow stock is on the rise: Here’s what the chart says
• Positive Sentiment: News coverage highlights rapid share gains and cites broader market optimism and receding AI fears as drivers — a sentiment tailwind that can lift richly valued SaaS names like ServiceNow. ServiceNow (NOW) shares skyrocket, what you need to know
• Positive Sentiment: Analyst/market commentary (The Motley Fool and others) frames ServiceNow as a key beneficiary of AI agent orchestration and enterprise AI adoption, arguing the stock’s jump reflects renewed confidence in its AI growth runway. Why ServiceNow Stock Jumped Today
• Positive Sentiment: Relative recommendations: coverage comparing Palantir to under‑the‑radar AI beneficiaries names ServiceNow as a high‑quality software platform with large addressable AI opportunity — supportive for longer‑term investment narratives. Should You Forget Palantir and Buy These 2 Under-the-Radar AI Stocks Instead?
• Neutral Sentiment: Corporate governance piece on AI highlights growing demand for board‑level AI oversight — a sectorwide theme that could favor large, enterprise vendors (including ServiceNow) that can demonstrate governance and control capabilities, but it’s a gradual, structural factor. AI Governance for Boards: A Framework by Robert Maciejko
• Negative Sentiment: Macro/geopolitical risk: coverage warning that uncertainty around the Iran war could weigh on the S&P and tech stocks overall, creating downside risk for momentum‑driven rallies in names like ServiceNow. The problem for investors: We don’t know how Trump wants the Iran war to end

Analyst Upgrades and Downgrades

Several brokerages recently commented on NOW. Robert W. Baird set a $175.00 target price on ServiceNow in a research report on Thursday, January 29th. Macquarie Infrastructure lowered their target price on ServiceNow from $172.00 to $140.00 and set a “neutral” rating for the company in a report on Thursday, January 29th. DA Davidson reissued a “buy” rating and issued a $220.00 price target on shares of ServiceNow in a research note on Thursday, January 29th. The Goldman Sachs Group set a $216.00 price objective on shares of ServiceNow in a research report on Monday, February 2nd. Finally, Canaccord Genuity Group set a $200.00 price objective on shares of ServiceNow in a research note on Thursday, January 29th. Three investment analysts have rated the stock with a Strong Buy rating, thirty-two have given a Buy rating, five have issued a Hold rating and two have given a Sell rating to the stock. According to data from MarketBeat.com, the stock has an average rating of “Moderate Buy” and an average price target of $192.61.

ServiceNow Trading Up 5.6%

The company has a debt-to-equity ratio of 0.12, a current ratio of 1.00 and a quick ratio of 1.00. The firm has a fifty day simple moving average of $112.88 and a 200-day simple moving average of $149.78. The firm has a market cap of $109.80 billion, a P/E ratio of 62.93, a price-to-earnings-growth ratio of 1.68 and a beta of 0.99.

ServiceNow (NYSE:NOW) last released its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 EPS for the quarter, beating the consensus estimate of $0.89 by $0.03. ServiceNow had a return on equity of 18.54% and a net margin of 13.16%.The firm had revenue of $3.57 billion during the quarter, compared to the consensus estimate of $3.53 billion. During the same quarter in the previous year, the company posted $0.73 earnings per share. The company’s quarterly revenue was up 20.7% on a year-over-year basis. On average, equities research analysts expect that ServiceNow, Inc. will post 8.93 earnings per share for the current year.

Insider Activity

In other news, insider Kevin Thomas Mcbride sold 1,400 shares of ServiceNow stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the transaction, the insider directly owned 26,314 shares in the company, valued at $2,781,652.94. This trade represents a 5.05% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, insider Paul Fipps sold 9,641 shares of the company’s stock in a transaction dated Wednesday, February 18th. The stock was sold at an average price of $105.93, for a total transaction of $1,021,271.13. Following the completion of the sale, the insider owned 11,757 shares in the company, valued at $1,245,419.01. This represents a 45.06% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold 16,237 shares of company stock worth $1,697,162 over the last three months. 0.34% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

A number of large investors have recently modified their holdings of NOW. J. Derek Lewis & Associates Inc. bought a new position in ServiceNow during the 4th quarter valued at $238,000. Stance Capital LLC grew its stake in shares of ServiceNow by 456.7% in the 4th quarter. Stance Capital LLC now owns 8,050 shares of the information technology services provider’s stock worth $1,233,000 after acquiring an additional 6,604 shares in the last quarter. Rockefeller Capital Management L.P. raised its holdings in shares of ServiceNow by 649.2% in the fourth quarter. Rockefeller Capital Management L.P. now owns 515,470 shares of the information technology services provider’s stock valued at $78,965,000 after purchasing an additional 446,667 shares during the last quarter. Bank of New Hampshire lifted its position in shares of ServiceNow by 401.9% during the fourth quarter. Bank of New Hampshire now owns 9,275 shares of the information technology services provider’s stock valued at $1,421,000 after purchasing an additional 7,427 shares in the last quarter. Finally, Fund Advisors of America Inc FL bought a new position in shares of ServiceNow during the fourth quarter valued at about $507,000. Institutional investors own 87.18% of the company’s stock.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.