ServiceNow (NYSE:NOW) Trading 1% Higher – Here’s Why

Shares of ServiceNow, Inc. (NYSE:NOW) were up 1% during mid-day trading on Wednesday . The company traded as high as $111.15 and last traded at $110.91. Approximately 36,505,356 shares traded hands during mid-day trading, an increase of 103% from the average daily volume of 17,997,813 shares. The stock had previously closed at $109.77.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Analysts remain supportive — several firms reiterated buy/outperform ratings and high price targets, framing NOW as a discounted large-cap growth opportunity after the post-earnings selloff. This institutional backing may help stabilize the stock. Article Title
• Positive Sentiment: Piper Sandler and other bulls highlight ServiceNow’s AI positioning and product momentum; such favorable notes support the view that NOW can monetize AI and justify premium multiples. Article Title
• Positive Sentiment: BTIG expects a rebound in enterprise software names (including ServiceNow), suggesting the current weakness could present a buying opportunity for long-term investors. Article Title
• Neutral Sentiment: Coverage and retail interest have spiked — Zacks flags NOW as a trending stock, which can increase short-term volume and volatility but is informational rather than directional. Article Title
• Neutral Sentiment: Investor pieces urge “buy-the-dip” based on ServiceNow’s AI revenue growth and long-term TAM, but acknowledge near-term headwinds — useful context for value-oriented investors weighing risk/reward. Article Title
• Negative Sentiment: Market-wide software panic and “SaaSpocalypse” headlines are pressuring shares; analysts and media point to renewed fears that AI could disrupt SaaS revenue models, which is a key reason for the recent selloff. Article Title
• Negative Sentiment: High-profile criticism and warnings (e.g., Jim Cramer calling the stock a “nightmare”) amplify bearish sentiment and can accelerate outflows from momentum or retail holders. Article Title
• Negative Sentiment: Security concerns: reporting on exploitable AI agents involving ServiceNow raises operational and reputational risks; any material security incidents could weigh on enterprise buying and the stock. Article Title

Wall Street Analysts Forecast Growth

Several research firms have recently issued reports on NOW. Cantor Fitzgerald reaffirmed an “overweight” rating and issued a $200.00 target price on shares of ServiceNow in a report on Thursday, January 29th. Deutsche Bank Aktiengesellschaft set a $180.00 price objective on ServiceNow in a research report on Thursday, January 29th. BNP Paribas Exane decreased their target price on ServiceNow from $186.00 to $120.00 and set a “neutral” rating for the company in a research report on Thursday, January 22nd. UBS Group set a $115.00 price target on shares of ServiceNow in a report on Thursday, January 29th. Finally, Morgan Stanley set a $263.00 price target on shares of ServiceNow and gave the company an “overweight” rating in a research report on Thursday, October 30th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, six have assigned a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat.com, ServiceNow presently has an average rating of “Moderate Buy” and an average target price of $194.77.

ServiceNow Trading Up 1.0%

The company has a market cap of $115.17 billion, a P/E ratio of 66.49, a price-to-earnings-growth ratio of 2.01 and a beta of 0.97. The company has a quick ratio of 1.00, a current ratio of 1.00 and a debt-to-equity ratio of 0.12. The firm’s 50-day moving average price is $147.77 and its 200-day moving average price is $169.47.

ServiceNow (NYSE:NOW) last released its quarterly earnings data on Wednesday, January 28th. The information technology services provider reported $0.92 earnings per share for the quarter, beating analysts’ consensus estimates of $0.89 by $0.03. The business had revenue of $3.57 billion during the quarter, compared to analyst estimates of $3.53 billion. ServiceNow had a net margin of 13.16% and a return on equity of 18.54%. ServiceNow’s revenue was up 20.7% compared to the same quarter last year. During the same period in the previous year, the business earned $0.73 EPS. As a group, equities research analysts expect that ServiceNow, Inc. will post 8.93 earnings per share for the current fiscal year.

Insider Buying and Selling at ServiceNow

In other news, insider Jacqueline P. Canney sold 470 shares of the stock in a transaction dated Tuesday, November 18th. The shares were sold at an average price of $165.42, for a total value of $77,745.52. Following the sale, the insider directly owned 15,135 shares of the company’s stock, valued at approximately $2,503,571.16. This represents a 3.01% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which can be accessed through the SEC website. Also, Director Lawrence Jackson sold 1,325 shares of the business’s stock in a transaction that occurred on Friday, November 28th. The shares were sold at an average price of $162.04, for a total transaction of $214,708.30. Following the transaction, the director directly owned 1,615 shares of the company’s stock, valued at approximately $261,701.06. This represents a 45.07% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 15,310 shares of company stock worth $2,533,585 in the last three months. 0.34% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

Large investors have recently bought and sold shares of the company. Brighton Jones LLC boosted its stake in ServiceNow by 1.1% during the fourth quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider’s stock valued at $2,919,000 after buying an additional 30 shares during the period. Sivia Capital Partners LLC raised its holdings in shares of ServiceNow by 4.2% in the 2nd quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider’s stock valued at $861,000 after acquiring an additional 34 shares in the last quarter. Ameritas Advisory Services LLC bought a new stake in shares of ServiceNow during the 2nd quarter valued at about $214,000. OLD National Bancorp IN grew its holdings in shares of ServiceNow by 30.4% during the second quarter. OLD National Bancorp IN now owns 1,654 shares of the information technology services provider’s stock worth $1,700,000 after purchasing an additional 386 shares in the last quarter. Finally, Valeo Financial Advisors LLC increased its position in shares of ServiceNow by 7.3% in the second quarter. Valeo Financial Advisors LLC now owns 2,427 shares of the information technology services provider’s stock worth $2,495,000 after purchasing an additional 165 shares during the last quarter. 87.18% of the stock is owned by institutional investors.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.