ServiceNow, Inc. (NYSE:NOW) Receives Consensus Rating of “Moderate Buy” from Brokerages

ServiceNow, Inc. (NYSE:NOW) has earned an average rating of “Moderate Buy” from the forty-three research firms that are presently covering the firm, Marketbeat reports. One equities research analyst has rated the stock with a sell rating, six have assigned a hold rating, thirty-four have given a buy rating and two have given a strong buy rating to the company. The average 1-year price target among brokers that have updated their coverage on the stock in the last year is $146.7450.

Several equities research analysts have recently commented on the stock. DA Davidson reduced their price target on shares of ServiceNow from $220.00 to $190.00 and set a “buy” rating for the company in a research report on Thursday, April 23rd. Raymond James Financial cut their target price on shares of ServiceNow from $160.00 to $130.00 and set an “outperform” rating for the company in a research report on Thursday, April 23rd. Weiss Ratings cut shares of ServiceNow from a “hold (c)” rating to a “hold (c-)” rating in a report on Tuesday, April 21st. BTIG Research reiterated a “buy” rating and issued a $185.00 price target on shares of ServiceNow in a research report on Monday, April 20th. Finally, Robert W. Baird dropped their price target on shares of ServiceNow from $125.00 to $118.00 and set an “outperform” rating on the stock in a research note on Thursday, April 23rd.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Q1 results and guidance support the growth story: ServiceNow reported strong subscription revenue growth (~22% YoY) and provided forward metrics that underpin its AI and workflow transition — a clear fundamental reason some investors remain bullish. ServiceNow (NOW) Announces Financial Results for Q1 2026
• Positive Sentiment: Analyst backing and higher targets: Major brokers continue to rate NOW as a Buy (high proportion of analysts bullish); Evercore ISI maintained a buy and Citi raised its price target to $158, supporting upside narratives versus current pricing. Evercore ISI Maintains Buy Rating on ServiceNow Inc. (NOW) Citigroup Raises Price Target
• Positive Sentiment: Partnerships and partner ecosystem expansion: New collaborations (Simplify Alpha for health plans, Brightfin and partner activity highlighted at Knowledge 2026) and third‑party recognition (Atos/partner rankings) strengthen ServiceNow’s go‑to‑market for AI-native workflow products. These help support long‑term revenue expansion opportunities. ServiceNow And Simplify Alpha Target Health Plan Costs With AI Workflows
• Neutral Sentiment: Insider sale disclosed: An insider sold about $799,859 of stock — a data point to monitor, though single insider transactions aren’t decisive without context on timing and reason. ServiceNow (NYSE:NOW) Insider Sells $799,859.20 in Stock
• Negative Sentiment: Near‑term execution concerns and sell‑side/media narrative: Coverage highlights delayed Middle East deals and intensifying SaaS competition as reasons for a month‑long ~13% slide, which has amplified investor anxiety and pressured the stock despite healthy fundamentals. ServiceNow Drops 13.4% in a Month: Buy, Sell or Hold the Stock?
• Negative Sentiment: Sentiment headwinds from “SaaSpocalypse” debate: Media and some traders have punished the stock after the earnings reaction; commentators and analysts are publicly pushing back, but short‑term sentiment risk remains elevated. Analysts Push Back on SaaSpocalypse: Is ServiceNow a Screaming Buy?

Insider Buying and Selling

In other ServiceNow news, insider Paul Fipps sold 9,641 shares of the company’s stock in a transaction dated Wednesday, February 18th. The stock was sold at an average price of $105.93, for a total value of $1,021,271.13. Following the completion of the sale, the insider owned 11,757 shares in the company, valued at $1,245,419.01. This represents a 45.06% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through this hyperlink. Also, insider Kevin Thomas Mcbride sold 1,400 shares of the firm’s stock in a transaction dated Friday, February 13th. The stock was sold at an average price of $105.71, for a total value of $147,994.00. Following the completion of the transaction, the insider directly owned 26,314 shares in the company, valued at $2,781,652.94. This trade represents a 5.05% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 25,164 shares of company stock valued at $2,497,021 in the last 90 days. 0.34% of the stock is owned by company insiders.

Institutional Investors Weigh In On ServiceNow

Hedge funds and other institutional investors have recently added to or reduced their stakes in the company. International Assets Investment Management LLC raised its stake in ServiceNow by 109.5% during the 1st quarter. International Assets Investment Management LLC now owns 15,629 shares of the information technology services provider’s stock worth $1,626,000 after acquiring an additional 8,168 shares during the period. Castleview Partners LLC boosted its position in shares of ServiceNow by 57.8% in the first quarter. Castleview Partners LLC now owns 4,862 shares of the information technology services provider’s stock worth $508,000 after purchasing an additional 1,780 shares during the period. Associated Banc Corp increased its stake in shares of ServiceNow by 10.5% in the first quarter. Associated Banc Corp now owns 441,028 shares of the information technology services provider’s stock worth $46,109,000 after purchasing an additional 41,818 shares in the last quarter. Diversify Wealth Management LLC increased its stake in shares of ServiceNow by 97.3% in the first quarter. Diversify Wealth Management LLC now owns 245,388 shares of the information technology services provider’s stock worth $25,655,000 after purchasing an additional 121,029 shares in the last quarter. Finally, Gables Capital Management Inc. bought a new stake in shares of ServiceNow during the 1st quarter valued at $425,000. 87.18% of the stock is owned by hedge funds and other institutional investors.

ServiceNow Stock Up 3.3%

ServiceNow stock opened at $91.23 on Friday. The stock has a market cap of $94.06 billion, a PE ratio of 54.37, a price-to-earnings-growth ratio of 1.56 and a beta of 0.82. The company has a debt-to-equity ratio of 0.13, a quick ratio of 0.84 and a current ratio of 0.84. ServiceNow has a one year low of $81.24 and a one year high of $211.48. The stock has a fifty day moving average of $103.45 and a 200 day moving average of $135.26.

ServiceNow (NYSE:NOW) last announced its earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share (EPS) for the quarter, hitting the consensus estimate of $0.97. The business had revenue of $3.77 billion for the quarter, compared to analysts’ expectations of $3.75 billion. ServiceNow had a return on equity of 18.16% and a net margin of 12.59%.The business’s revenue for the quarter was up 22.1% on a year-over-year basis. During the same period last year, the firm posted $0.81 earnings per share. As a group, sell-side analysts predict that ServiceNow will post 2.35 EPS for the current year.

ServiceNow Company Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.