ServiceNow, Inc. $NOW Stock: Howland Capital Management LLC Lowers Holdings

Howland Capital Management LLC decreased its position in ServiceNow, Inc. (NYSE:NOW) by 11.8% during the third quarter, according to the company in its most recent disclosure with the Securities & Exchange Commission. The firm owned 190,067 shares of the information technology services provider’s stock after selling 25,543 shares during the quarter. ServiceNow makes up approximately 0.9% of Howland Capital Management LLC’s portfolio, making the stock its 29th largest holding. Howland Capital Management LLC’s holdings in ServiceNow were worth $25,471,000 as of its most recent filing with the Securities & Exchange Commission.

Other institutional investors and hedge funds have also modified their holdings of the company. BlackRock Inc. bought a new position in ServiceNow in the 2nd quarter worth $9,536,615,000. State Street Corp lifted its position in ServiceNow by 2.0% during the 2nd quarter. State Street Corp now owns 49,038,218 shares of the information technology services provider’s stock worth $4,868,514,000 after acquiring an additional 979,726 shares during the last quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC boosted its holdings in ServiceNow by 16.6% during the second quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC now owns 16,638,071 shares of the information technology services provider’s stock valued at $1,651,828,000 after acquiring an additional 2,362,606 shares during the period. Amundi boosted its holdings in ServiceNow by 60.9% during the first quarter. Amundi now owns 11,479,098 shares of the information technology services provider’s stock valued at $1,200,140,000 after acquiring an additional 4,346,722 shares during the period. Finally, Bank of New York Mellon Corp grew its position in shares of ServiceNow by 6.5% in the first quarter. Bank of New York Mellon Corp now owns 8,526,931 shares of the information technology services provider’s stock valued at $891,491,000 after purchasing an additional 518,263 shares during the last quarter. 87.18% of the stock is currently owned by institutional investors and hedge funds.

Analyst Ratings Changes

NOW has been the topic of a number of recent analyst reports. BTIG Research reiterated a “buy” rating and issued a $170.00 price objective on shares of ServiceNow in a research note on Monday, October 12th. Needham & Company LLC increased their target price on ServiceNow from $115.00 to $155.00 and gave the company a “buy” rating in a research note on Friday, September 11th. Evercore reaffirmed an “outperform” rating on shares of ServiceNow in a report on Tuesday, October 13th. TD Cowen lifted their price target on ServiceNow from $140.00 to $165.00 and gave the stock a “buy” rating in a research report on Thursday, October 15th. Finally, UBS Group set a $165.00 price target on ServiceNow in a report on Monday. One research analyst has rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating, three have issued a Hold rating and three have issued a Sell rating to the company. According to MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of $153.90.

More ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: AI partnership expands product reach: ServiceNow and NVIDIA launched Arc, an enterprise AI agent designed to plan tasks and verify its work. The product reinforces ServiceNow’s positioning as an AI orchestration and workflow platform. ServiceNow and Nvidia launch Arc
• Positive Sentiment: AI demand is driving investor optimism: ServiceNow’s AI-related contract value reportedly exceeded $1 billion, while the stock has gained substantially over the past three months. The company’s shift toward usage-based “Assists” could increase revenue potential as customers deploy more AI agents. ServiceNow rallies as AI contract value tops $1 billion
• Positive Sentiment: Analyst support remains strong: Multiple firms raised their price targets ahead of earnings, including a Street-high $266 target from Bernstein. Polen Capital also highlighted ServiceNow as a company positioned to benefit from AI rather than suffer disruption. ServiceNow earnings outlook
• Neutral Sentiment: Earnings are the next catalyst: Investors are focused on the October 28 quarterly report. ServiceNow previously delivered revenue growth of 24% and an earnings beat, but current previews anticipate a possible single-digit earnings decline, raising the bar for another positive surprise. ServiceNow quarterly earnings preview
• Neutral Sentiment: Defense exposure received visibility: ServiceNow’s global defense and national security executive discussed the company’s activities at the AUSA 2026 conference, though the report did not disclose a material contract or financial impact. AUSA ServiceNow defense interview
• Negative Sentiment: Cash-flow and valuation concerns remain: Commentary warns that ServiceNow may need stronger cash flow to fund its AI expansion. With the shares trading at a high earnings multiple after a sharp run-up, any slowdown or weaker outlook could trigger profit-taking. ServiceNow cash-flow concerns
• Negative Sentiment: One notable bearish signal: Zacks Research downgraded ServiceNow from “hold” to “strong sell,” adding caution despite the broader analyst optimism. Zacks Research ratings

Insider Transactions at ServiceNow

In related news, Director Paul Chamberlain sold 2,700 shares of the company’s stock in a transaction on Thursday, August 27th. The stock was sold at an average price of $135.50, for a total value of $365,850.00. Following the completion of the transaction, the director directly owned 43,990 shares in the company, valued at approximately $5,960,645. This represents a 5.78% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, insider Paul Fipps sold 2,034 shares of the firm’s stock in a transaction on Monday, August 31st. The stock was sold at an average price of $147.87, for a total value of $300,767.58. Following the completion of the transaction, the insider directly owned 18,305 shares of the company’s stock, valued at approximately $2,706,760.35. This trade represents a 10.00% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last quarter, insiders have sold 14,081 shares of company stock valued at $1,937,904. 0.34% of the stock is owned by corporate insiders.

ServiceNow Stock Up 2.4%

Shares of NOW opened at $156.85 on Friday. The company has a debt-to-equity ratio of 0.43, a quick ratio of 0.70 and a current ratio of 0.70. The company has a 50-day simple moving average of $137.17 and a 200-day simple moving average of $115.08. ServiceNow, Inc. has a 52 week low of $81.24 and a 52 week high of $192.97. The firm has a market capitalization of $162.18 billion, a P/E ratio of 98.03, a P/E/G ratio of 2.81 and a beta of 0.99.

ServiceNow (NYSE:NOW) last released its earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 earnings per share for the quarter, topping analysts’ consensus estimates of $0.86 by $0.04. ServiceNow had a return on equity of 16.45% and a net margin of 11.34%. The business had revenue of $3.99 billion for the quarter, compared to the consensus estimate of $3.93 billion. During the same period last year, the business earned $0.81 earnings per share. The firm’s revenue for the quarter was up 24.0% compared to the same quarter last year. On average, equities research analysts expect that ServiceNow, Inc. will post 2.22 earnings per share for the current year.

ServiceNow Profile

ServiceNow, Inc provides cloud-based software designed to help organizations digitize, automate and manage enterprise workflows. Its Now Platform connects people, processes and systems across departments, enabling customers to manage work through a centralized technology environment.

The company’s products and services address a range of business needs, including information technology service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance, and application development.