ServiceNow, Inc. $NOW Shares Acquired by Intact Investment Management Inc.

Intact Investment Management Inc. boosted its position in shares of ServiceNow, Inc. (NYSE:NOW) by 516.3% in the fourth quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 12,265 shares of the information technology services provider’s stock after purchasing an additional 10,275 shares during the period. Intact Investment Management Inc.’s holdings in ServiceNow were worth $1,879,000 at the end of the most recent reporting period.

A number of other large investors have also added to or reduced their stakes in the company. Vanguard Group Inc. grew its holdings in ServiceNow by 404.5% during the 4th quarter. Vanguard Group Inc. now owns 101,963,384 shares of the information technology services provider’s stock valued at $15,619,771,000 after purchasing an additional 81,752,460 shares in the last quarter. State Street Corp grew its holdings in ServiceNow by 1.4% during the 3rd quarter. State Street Corp now owns 9,454,699 shares of the information technology services provider’s stock valued at $8,700,970,000 after purchasing an additional 131,080 shares in the last quarter. Jennison Associates LLC grew its holdings in ServiceNow by 280.1% during the 4th quarter. Jennison Associates LLC now owns 8,432,389 shares of the information technology services provider’s stock valued at $1,291,758,000 after purchasing an additional 6,213,762 shares in the last quarter. Nordea Investment Management AB grew its holdings in ServiceNow by 388.7% during the 4th quarter. Nordea Investment Management AB now owns 4,706,164 shares of the information technology services provider’s stock valued at $720,325,000 after purchasing an additional 3,743,087 shares in the last quarter. Finally, Pictet Asset Management Holding SA grew its holdings in ServiceNow by 613.4% during the 4th quarter. Pictet Asset Management Holding SA now owns 3,840,262 shares of the information technology services provider’s stock valued at $588,326,000 after purchasing an additional 3,301,962 shares in the last quarter. 87.18% of the stock is owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

Several brokerages have weighed in on NOW. Royal Bank Of Canada decreased their price objective on shares of ServiceNow from $150.00 to $121.00 and set an “outperform” rating for the company in a report on Monday, April 13th. Weiss Ratings lowered shares of ServiceNow from a “hold (c)” rating to a “hold (c-)” rating in a research note on Tuesday, April 21st. UBS Group set a $150.00 price target on shares of ServiceNow in a research report on Thursday, April 23rd. Wolfe Research set a $125.00 price target on shares of ServiceNow in a research report on Thursday, April 23rd. Finally, Macquarie Infrastructure reduced their price target on shares of ServiceNow from $172.00 to $140.00 and set a “neutral” rating on the stock in a research report on Thursday, January 29th. Two investment analysts have rated the stock with a Strong Buy rating, thirty-four have assigned a Buy rating, six have issued a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $145.87.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow laid out a plan to double subscription revenue to ~$30B by 2030 and said its Now Assist product has passed ~$750M in annual contract value — a clear signal management expects AI-driven subscription growth. ServiceNow lays out path to $30 billion in annual subscription revenue as AI bets accelerate
• Positive Sentiment: Investors are positioning ahead of Analyst Day and cheered a multi‑year DXC agreement that frames DXC as an early adopter for ServiceNow’s agentic AI capabilities — supports expectations for enterprise AI deployments. ServiceNow shares rise as investors focus on Analyst Day and fresh enterprise AI partnership momentum
• Positive Sentiment: BTIG reaffirmed a Buy rating with a $150 target and high‑profile supporters (e.g., positive comments from Jim Cramer) are helping sentiment around management’s ability to “put on a show” at Analyst Day. Jim Cramer on ServiceNow: “I Am Sure That Bill McDermott Will Put on a Good Show”
• Neutral Sentiment: Analyst/press previews say Investor Day will focus on AI product innovation and pricing (BNP) and the company continues embedding AI across the platform (Context Engine) — these are execution items investors want to see validated during presentations. ServiceNow’s investor day likely to focus on AI product innovation, pricing: BNP ServiceNow embeds AI across all products with Context Engine
• Negative Sentiment: Wolfe Research cut its price objective from $175 to $125 (but kept an Outperform rating), reflecting concerns about delayed on‑prem deals and more conservative near‑term guidance — this reduces upside expectations for some investors. Wolfe Research Lowers PT on ServiceNow (NOW) stock
• Negative Sentiment: Residual selling pressure from April — driven by sectorwide “AI displacement” fears and margin compression despite meeting Q1 numbers — still clouds sentiment and explains why some investors remain cautious. Why ServiceNow Stock Fell 16% in April

Insider Activity

In related news, insider Jacqueline P. Canney sold 8,927 shares of ServiceNow stock in a transaction dated Friday, April 24th. The shares were sold at an average price of $89.60, for a total value of $799,859.20. Following the sale, the insider directly owned 29,531 shares in the company, valued at $2,645,977.60. This trade represents a 23.21% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, insider Kevin Thomas Mcbride sold 1,400 shares of ServiceNow stock in a transaction dated Friday, February 13th. The shares were sold at an average price of $105.71, for a total transaction of $147,994.00. Following the completion of the sale, the insider owned 26,314 shares in the company, valued at approximately $2,781,652.94. This represents a 5.05% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders have sold 25,164 shares of company stock valued at $2,497,021. 0.34% of the stock is owned by company insiders.

ServiceNow Trading Up 0.8%

ServiceNow stock opened at $91.92 on Tuesday. The firm’s 50-day moving average is $103.45 and its 200-day moving average is $134.58. The company has a debt-to-equity ratio of 0.13, a quick ratio of 0.84 and a current ratio of 0.84. ServiceNow, Inc. has a 1 year low of $81.24 and a 1 year high of $211.48. The company has a market cap of $94.77 billion, a P/E ratio of 54.78, a PEG ratio of 1.61 and a beta of 0.82.

ServiceNow (NYSE:NOW) last posted its quarterly earnings results on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share (EPS) for the quarter, hitting analysts’ consensus estimates of $0.97. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The company had revenue of $3.77 billion for the quarter, compared to the consensus estimate of $3.75 billion. During the same period last year, the firm posted $0.81 EPS. The company’s revenue for the quarter was up 22.1% on a year-over-year basis. On average, equities analysts expect that ServiceNow, Inc. will post 2.35 earnings per share for the current year.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.