Scotiabank Issues Pessimistic Forecast for Wix.com (NASDAQ:WIX) Stock Price

Wix.com (NASDAQ:WIX) had its price objective reduced by stock analysts at Scotiabank from $135.00 to $110.00 in a note issued to investors on Thursday,Benzinga reports. The firm presently has a “sector outperform” rating on the information services provider’s stock. Scotiabank’s target price suggests a potential upside of 105.58% from the company’s previous close.

WIX has been the subject of a number of other research reports. Piper Sandler started coverage on Wix.com in a research report on Thursday, March 12th. They set a “neutral” rating and a $98.00 price objective for the company. Citigroup cut Wix.com from a “buy” rating to a “neutral” rating and reduced their price objective for the company from $105.00 to $66.00 in a research report on Thursday. Weiss Ratings cut Wix.com from a “hold (c-)” rating to a “sell (d)” rating in a research report on Friday, March 6th. Bank of America reduced their price objective on Wix.com from $136.00 to $109.00 and set a “buy” rating for the company in a research report on Tuesday, April 21st. Finally, Needham & Company LLC reduced their price objective on Wix.com from $115.00 to $80.00 and set a “buy” rating for the company in a research report on Thursday. One equities research analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, eight have issued a Hold rating and two have assigned a Sell rating to the stock. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and an average price target of $104.80.

Wix.com Stock Performance

Shares of WIX stock traded down $1.81 during mid-day trading on Thursday, hitting $53.51. The company’s stock had a trading volume of 2,020,714 shares, compared to its average volume of 2,550,597. Wix.com has a 52-week low of $51.60 and a 52-week high of $190.93. The business has a 50-day moving average price of $80.52 and a 200 day moving average price of $92.18. The stock has a market cap of $3.12 billion, a price-to-earnings ratio of 66.00, a PEG ratio of 2.24 and a beta of 1.01.

Wix.com (NASDAQ:WIX) last posted its quarterly earnings data on Wednesday, May 13th. The information services provider reported $0.68 EPS for the quarter, missing analysts’ consensus estimates of $1.21 by ($0.53). The firm had revenue of $541.17 million for the quarter, compared to analysts’ expectations of $544.04 million. Wix.com had a net margin of 2.54% and a negative return on equity of 70.04%. The firm’s revenue was up 14.2% compared to the same quarter last year. During the same quarter last year, the company posted $1.69 EPS. Equities research analysts predict that Wix.com will post 1.63 EPS for the current fiscal year.

Wix.com announced that its board has initiated a stock buyback plan on Wednesday, January 28th that authorizes the company to buyback $2.00 billion in shares. This buyback authorization authorizes the information services provider to buy up to 40.5% of its shares through open market purchases. Shares buyback plans are typically a sign that the company’s board believes its stock is undervalued.

Institutional Trading of Wix.com

Hedge funds have recently bought and sold shares of the stock. Farther Finance Advisors LLC grew its holdings in Wix.com by 122.2% during the fourth quarter. Farther Finance Advisors LLC now owns 240 shares of the information services provider’s stock valued at $25,000 after purchasing an additional 132 shares during the period. Westside Investment Management Inc. boosted its stake in shares of Wix.com by 100.0% in the third quarter. Westside Investment Management Inc. now owns 154 shares of the information services provider’s stock worth $27,000 after acquiring an additional 77 shares during the period. Flagship Harbor Advisors LLC bought a new position in shares of Wix.com in the fourth quarter worth about $27,000. Geneos Wealth Management Inc. boosted its stake in shares of Wix.com by 632.4% in the first quarter. Geneos Wealth Management Inc. now owns 249 shares of the information services provider’s stock worth $41,000 after acquiring an additional 215 shares during the period. Finally, Employees Retirement System of Texas boosted its stake in shares of Wix.com by 129.9% in the fourth quarter. Employees Retirement System of Texas now owns 446 shares of the information services provider’s stock worth $46,000 after acquiring an additional 252 shares during the period. Institutional investors own 81.52% of the company’s stock.

Wix.com News Roundup

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix reported revenue of about $541 million, up 14% year over year, and bookings of $585 million, up 15%, showing the business is still growing. Wix Reports First Quarter 2026 Results
• Positive Sentiment: Management highlighted momentum in AI products such as Base44 and Harmony, including new features and rising new-cohort bookings, which supports the long-term growth story. Wix Reports First Quarter 2026 Results
• Neutral Sentiment: Benchmark, Cantor Fitzgerald, Needham, and JPMorgan all cut price targets after the earnings miss, though several still kept positive ratings, signaling valuation concerns more than a broken long-term thesis.
• Negative Sentiment: Q1 EPS came in at $0.68 versus expectations of $1.21, a large miss that overshadowed the revenue growth and triggered the selloff. Wix earnings report
• Negative Sentiment: Profitability deteriorated, with weaker margins and a reported GAAP loss, raising concerns about near-term execution and the company’s ability to convert growth into earnings. Wix falls after Q1 results miss estimates
• Negative Sentiment: Wells Fargo downgraded Wix.com from overweight to equal weight, and JPMorgan lowered its target to $86, adding to the negative sentiment around the stock. Analyst rating updates

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.