Salesforce (NYSE:CRM) Price Target Cut to $200.00 by Analysts at DA Davidson

Salesforce (NYSE:CRM) had its target price dropped by DA Davidson from $235.00 to $200.00 in a report issued on Friday,Benzinga reports. The brokerage presently has a “neutral” rating on the CRM provider’s stock. DA Davidson’s target price would indicate a potential upside of 2.87% from the company’s current price.

A number of other equities research analysts have also issued reports on CRM. BMO Capital Markets decreased their target price on shares of Salesforce from $235.00 to $225.00 and set an “outperform” rating for the company in a research note on Thursday. Oppenheimer lowered their price target on Salesforce from $275.00 to $250.00 and set an “outperform” rating on the stock in a report on Thursday. Northland Securities upped their price objective on shares of Salesforce from $264.00 to $267.00 and gave the stock a “market perform” rating in a report on Thursday, December 4th. Evercore dropped their target price on shares of Salesforce from $360.00 to $340.00 and set an “outperform” rating on the stock in a report on Thursday, December 4th. Finally, Weiss Ratings reissued a “hold (c)” rating on shares of Salesforce in a research report on Monday, December 29th. One research analyst has rated the stock with a Strong Buy rating, twenty-seven have issued a Buy rating, eleven have given a Hold rating and one has assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the company has a consensus rating of “Moderate Buy” and an average target price of $283.06.

Salesforce Price Performance

Salesforce stock traded down $5.05 during mid-day trading on Friday, hitting $194.42. The company’s stock had a trading volume of 10,876,758 shares, compared to its average volume of 12,482,983. The company has a quick ratio of 0.98, a current ratio of 0.98 and a debt-to-equity ratio of 0.14. The stock has a market capitalization of $182.18 billion, a P/E ratio of 24.89, a P/E/G ratio of 1.31 and a beta of 1.27. The stock’s fifty day moving average price is $225.28 and its two-hundred day moving average price is $238.59. Salesforce has a twelve month low of $174.57 and a twelve month high of $303.07.

Salesforce (NYSE:CRM) last issued its quarterly earnings results on Wednesday, February 25th. The CRM provider reported $3.81 earnings per share for the quarter, topping analysts’ consensus estimates of $3.05 by $0.76. Salesforce had a return on equity of 15.28% and a net margin of 17.96%.The firm had revenue of $11.20 billion for the quarter, compared to analysts’ expectations of $11.18 billion. During the same quarter last year, the business posted $2.78 EPS. Salesforce’s revenue was up 12.1% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 13.110-13.190 EPS and its Q1 2027 guidance at 3.110-3.130 EPS. Research analysts forecast that Salesforce will post 7.46 earnings per share for the current year.

Insiders Place Their Bets

In other Salesforce news, Director David Blair Kirk bought 1,936 shares of the company’s stock in a transaction on Wednesday, December 17th. The stock was bought at an average price of $258.64 per share, for a total transaction of $500,727.04. Following the transaction, the director owned 10,677 shares of the company’s stock, valued at approximately $2,761,499.28. The trade was a 22.15% increase in their position. The purchase was disclosed in a document filed with the Securities & Exchange Commission, which is available at this link. Also, Director Neelie Kroes sold 3,893 shares of Salesforce stock in a transaction on Wednesday, January 14th. The stock was sold at an average price of $238.70, for a total value of $929,259.10. Following the sale, the director directly owned 7,299 shares of the company’s stock, valued at approximately $1,742,271.30. This trade represents a 34.78% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. 3.00% of the stock is owned by insiders.

Institutional Trading of Salesforce

A number of hedge funds have recently modified their holdings of the company. Commonwealth Retirement Investments LLC bought a new stake in shares of Salesforce in the fourth quarter valued at about $25,000. Marquette Asset Management LLC bought a new position in shares of Salesforce during the 3rd quarter worth approximately $26,000. Board of the Pension Protection Fund bought a new stake in Salesforce in the 4th quarter valued at $26,000. Key Capital Management INC acquired a new stake in Salesforce during the 4th quarter valued at $26,000. Finally, Gilpin Wealth Management LLC bought a new position in Salesforce during the fourth quarter worth $26,000. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Salesforce News Summary

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Q4 beat and margin/earnings upside — Salesforce reported $3.81 non‑GAAP EPS (well above consensus) and ~12% revenue growth, showing improving profitability that supports the stock. After a Brutal Selloff, Are These 3 SaaS Giants About to Bounce?
• Positive Sentiment: Capital return program is sizeable — management authorized a $50 billion buyback and raised the quarterly dividend, which reduces share count and signals confidence from the board. Salesforce’s AI Bet Is Paying Off—the Buyback Proves It
• Positive Sentiment: AI monetization traction (Agentforce) — management highlighted early commercial progress with its Agentforce/agentic AI roadmap, giving bulls a concrete revenue path from AI rather than purely a cost/competition story. Nvidia’s blowout results and Salesforce’s Agentforce progress signal the AI software selloff has gone too far, says Wedbush
• Neutral Sentiment: Guidance mixed — FY2027 EPS guidance was strong, but revenue pacing and quarterly cadence left investors wanting more; the company guided to steady growth rather than an acceleration, creating an ambiguous near‑term picture. Salesforce forecasts quarterly revenue above estimates
• Neutral Sentiment: Analysts split — some firms (e.g., Wedbush) remain strongly bullish and raised targets, while others trimmed targets but mostly kept buy/outperform stances; consensus still implies material upside but dispersion increased. After a Brutal Selloff, Are These 3 SaaS Giants About to Bounce?
• Negative Sentiment: AI “ghost trade” and sector sentiment — durable fears that foundation models will disintermediate enterprise software have pressured CRM multiples and prompted a broad SaaS selloff, weighing on Salesforce despite company‑level positives. Nvidia’s blowout results and Salesforce’s Agentforce progress signal the AI software selloff has gone too far, says Wedbush
• Negative Sentiment: Near‑term growth signals below high expectations — some metrics (cRPO growth, revenue pacing) were only in line with guidance, prompting several price‑target cuts and at least one underperform from Bernstein; that trimmed immediate investor enthusiasm. Salesforce’s AI Bet Is Paying Off—the Buyback Proves It

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.