Rumble (NASDAQ:RUM) Trading 1.9% Higher – Still a Buy?

Rumble Inc. (NASDAQ:RUM)’s share price traded up 1.9% during mid-day trading on Thursday . The stock traded as high as $6.50 and last traded at $6.31. 1,635,824 shares changed hands during mid-day trading, a decline of 2% from the average session volume of 1,674,242 shares. The stock had previously closed at $6.19.

Key Stories Impacting Rumble

Here are the key news stories impacting Rumble this week:

• Positive Sentiment: News piece highlighting recent upside in RUM trading and investor interest; this article explains why the stock was trading higher (~1.9%) on short-term flows and headlines. Rumble Trading Up 1.9% – Here’s Why
• Neutral Sentiment: WWE Royal Rumble media cycle (multiple articles) — heavy national/international coverage of the Royal Rumble event (ESPN, MSN, Yahoo, Newsweek, Bleacher Report, TheSportster, Yahoo) could generate elevated video searches, fan clips, and user uploads across platforms; that may modestly boost viewership on alternative video sites like Rumble but is speculative and not a direct corporate tie. When is WWE Royal Rumble 2026? How to watch on ESPN
• Neutral Sentiment: Commentary and fan reaction pieces (MSN, TheSportster, BleacherReport, Yahoo) about wrestler storylines and betting odds — useful for media-cycle momentum but unlikely to move Rumble’s stock materially unless the company announces a content partnership or exclusive rights. Dave Meltzer Doesn’t Mince Words Promotion Of On WWE Royal Rumble 2026 In Riyadh
• Negative Sentiment: Rumble’s recent quarterly results remain a headwind: an EPS miss, revenue below estimates, and deeply negative margins/return on equity persist — these fundamentals are the primary reason for investor caution and weigh on valuation. (See company filings and recent earnings release for details.)
• Negative Sentiment: Technical and liquidity cues: the stock is trading below its 50- and 200-day moving averages and recent session volume was below average, which can amplify downside on negative news or low-buying interest.

Analyst Upgrades and Downgrades

Separately, Weiss Ratings restated a “sell (e+)” rating on shares of Rumble in a report on Thursday. One equities research analyst has rated the stock with a Hold rating and one has issued a Sell rating to the company’s stock. According to MarketBeat.com, the company presently has a consensus rating of “Reduce” and an average price target of $8.00.

Rumble Price Performance

The stock’s 50-day moving average price is $6.55 and its 200 day moving average price is $7.31. The firm has a market cap of $2.68 billion, a P/E ratio of -4.60 and a beta of 0.69.

Rumble (NASDAQ:RUM) last posted its quarterly earnings results on Monday, November 10th. The company reported ($0.08) earnings per share for the quarter, missing the consensus estimate of ($0.07) by ($0.01). Rumble had a negative return on equity of 78.52% and a negative net margin of 275.47%.The company had revenue of $24.76 million for the quarter, compared to analyst estimates of $26.86 million. The firm’s revenue for the quarter was down 1.2% on a year-over-year basis. As a group, analysts forecast that Rumble Inc. will post -0.62 EPS for the current fiscal year.

Insider Buying and Selling

In other news, major shareholder Holdings S.A. De C.V. Tether acquired 270,478 shares of the stock in a transaction dated Friday, November 21st. The shares were bought at an average cost of $5.46 per share, for a total transaction of $1,476,809.88. Following the purchase, the insider directly owned 104,397,003 shares of the company’s stock, valued at approximately $570,007,636.38. This trade represents a 0.26% increase in their ownership of the stock. The acquisition was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this hyperlink. Insiders have acquired a total of 1,063,670 shares of company stock valued at $5,768,906 in the last ninety days. Company insiders own 45.10% of the company’s stock.

Hedge Funds Weigh In On Rumble

A number of large investors have recently made changes to their positions in the company. Geode Capital Management LLC grew its holdings in shares of Rumble by 57.3% during the 2nd quarter. Geode Capital Management LLC now owns 2,373,070 shares of the company’s stock worth $21,313,000 after purchasing an additional 864,677 shares in the last quarter. Sigma Planning Corp lifted its position in Rumble by 752.0% during the second quarter. Sigma Planning Corp now owns 189,615 shares of the company’s stock worth $1,703,000 after purchasing an additional 167,360 shares during the period. Fox Run Management L.L.C. bought a new stake in Rumble during the second quarter worth about $494,000. Intech Investment Management LLC acquired a new stake in Rumble during the second quarter worth about $352,000. Finally, Handelsbanken Fonder AB bought a new position in Rumble in the 2nd quarter valued at about $171,000. Institutional investors own 26.15% of the company’s stock.

Rumble Company Profile

Rumble Inc operates a video-sharing platform designed to offer creators and audiences an alternative to traditional social media and streaming services. The company’s primary business activities include hosting, distributing and monetizing user–generated and professional video content. Through its platform, Rumble enables content creators to retain a higher share of advertising revenue and maintain greater control over their intellectual property, while offering viewers open access to a wide range of videos spanning news, sports, entertainment and educational programming.

In addition to its core video platform, Rumble provides cloud–based video hosting and delivery services via Rumble Cloud, a content–delivery network (CDN) designed to support high–volume streaming and storage.