News coverage about Royal Bank Scotland PLC (The) (NYSE:RBS) has been trending somewhat positive on Thursday, according to Accern Sentiment Analysis. The research group identifies negative and positive media coverage by monitoring more than 20 million blog and news sources. Accern ranks coverage of companies on a scale of negative one to one, with scores nearest to one being the most favorable. Royal Bank Scotland PLC (The) earned a coverage optimism score of 0.22 on Accern’s scale. Accern also assigned media stories about the financial services provider an impact score of 46.5881753755434 out of 100, meaning that recent media coverage is somewhat unlikely to have an impact on the stock’s share price in the next several days.

Here are some of the media stories that may have impacted Accern Sentiment’s rankings:

Several equities research analysts have weighed in on RBS shares. BidaskClub cut shares of Royal Bank Scotland PLC (The) from a “strong-buy” rating to a “buy” rating in a research report on Wednesday, July 19th. ValuEngine raised shares of Royal Bank Scotland PLC (The) from a “hold” rating to a “buy” rating in a research report on Tuesday, June 27th. Zacks Investment Research raised shares of Royal Bank Scotland PLC (The) from a “hold” rating to a “buy” rating and set a $7.25 price target for the company in a research report on Wednesday, June 21st. Investec raised shares of Royal Bank Scotland PLC (The) from a “sell” rating to a “hold” rating in a research report on Wednesday, June 7th. Finally, J P Morgan Chase & Co raised shares of Royal Bank Scotland PLC (The) from an “underweight” rating to a “neutral” rating in a research report on Wednesday, April 19th. Four investment analysts have rated the stock with a sell rating, eight have assigned a hold rating and six have issued a buy rating to the stock. The company has a consensus rating of “Hold” and a consensus price target of $7.25.

Shares of Royal Bank Scotland PLC (NYSE RBS) traded down 1.76% on Thursday, reaching $6.70. 628,481 shares of the company’s stock traded hands. Royal Bank Scotland PLC has a 12-month low of $4.18 and a 12-month high of $7.06. The stock has a 50-day moving average of $6.63 and a 200 day moving average of $6.32. The firm’s market cap is $39.73 billion.

Royal Bank Scotland PLC (The) (NYSE:RBS) last issued its earnings results on Friday, August 4th. The financial services provider reported $0.24 earnings per share (EPS) for the quarter, beating the Zacks’ consensus estimate of $0.14 by $0.10. The firm had revenue of $4.74 billion during the quarter, compared to analyst estimates of $4.10 billion. Royal Bank Scotland PLC (The) had a negative net margin of 23.27% and a positive return on equity of 6.92%. On average, equities research analysts expect that Royal Bank Scotland PLC will post ($14.00) earnings per share for the current year.

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About Royal Bank Scotland PLC (The)

The Royal Bank of Scotland Group plc (RBS) is a banking and financial services company. The Company provides a range of products and services to personal, commercial, corporate and institutional customers, through its subsidiaries, The Royal Bank of Scotland plc and National Westminster Bank Plc (NatWest), as well as through other brands, including Ulster Bank and Coutts.

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