Roku (NASDAQ:ROKU) Stock Price Up 5.3% – Time to Buy?

Shares of Roku, Inc. (NASDAQ:ROKU) traded up 5.3% during trading on Friday . The stock traded as high as $98.46 and last traded at $98.41. 4,755,463 shares were traded during mid-day trading, an increase of 24% from the average session volume of 3,842,923 shares. The stock had previously closed at $93.47.

Trending Headlines about Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku rolled out 17 new free channels on The Roku Channel, expanding content selection that can boost viewer engagement and ad-revenue potential for the platform. Roku quietly rolls out a major free upgrade for users
• Positive Sentiment: Analyst/investor coverage picked up — Zacks published pieces highlighting increased investor attention and listing Roku among must-watch streaming stocks — which can attract flows and re-rate sentiment after Roku’s recent earnings beat. Roku, Inc. (ROKU) is Attracting Investor Attention
• Positive Sentiment: New original/exclusive programming (example: The Reunion: Laguna Beach premiere on The Roku Channel) supports content-led engagement and subscription/ads upside on the platform. ‘The Reunion: Laguna Beach’ Gets Premiere Date On Roku Channel
• Neutral Sentiment: Retail discounting on Roku hardware (Streambar SE, Streaming Stick 4K, Streaming Stick Plus and Roku TV deals) is widespread — this likely boosts unit sales/market share but may compress hardware margins and lower ASPs. Coverage of these price cuts appeared across Gizmodo, Kotaku, Mashable and MSN. Roku’s 2-in-1 Soundbar and Streaming Combo Hits a New Low Roku Streambar SE Falls Below Its Black Friday Price The Roku Streaming Stick 4K is back on sale at Amazon
• Negative Sentiment: A Pocket-lint piece flags a limitation with the Roku Ultra’s Ethernet port that may surprise buyers — negative product PR can dent consumer confidence and complicate hardware upsell conversations. Your Roku Ultra’s Ethernet port doesn’t do what you think

Analyst Upgrades and Downgrades

ROKU has been the topic of several research analyst reports. Evercore reiterated an “outperform” rating and issued a $150.00 price target on shares of Roku in a research note on Friday, February 13th. Citizens Jmp reissued a “market outperform” rating and set a $145.00 price target on shares of Roku in a research note on Tuesday, December 2nd. Weiss Ratings upgraded Roku from a “sell (d-)” rating to a “hold (c-)” rating in a report on Tuesday, February 17th. Pivotal Research upped their price objective on Roku from $135.00 to $140.00 and gave the stock a “buy” rating in a report on Monday, February 16th. Finally, Arete Research set a $132.00 price target on shares of Roku and gave the company a “buy” rating in a research note on Monday, January 5th. One analyst has rated the stock with a Strong Buy rating, twenty-three have given a Buy rating and four have assigned a Hold rating to the company’s stock. Based on data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $123.96.

Roku Stock Up 5.3%

The business has a 50 day moving average price of $100.54 and a 200 day moving average price of $99.27. The stock has a market cap of $14.51 billion, a P/E ratio of 172.65 and a beta of 1.99.

Roku (NASDAQ:ROKU) last issued its quarterly earnings results on Thursday, February 12th. The company reported $0.53 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.28 by $0.25. The firm had revenue of $1.39 billion during the quarter, compared to analyst estimates of $1.35 billion. Roku had a return on equity of 3.40% and a net margin of 1.87%.Roku’s quarterly revenue was up 16.1% compared to the same quarter last year. During the same period last year, the company earned ($0.24) EPS. On average, research analysts expect that Roku, Inc. will post -0.3 earnings per share for the current fiscal year.

Insider Activity at Roku

In other Roku news, insider Gilbert Fuchsberg sold 3,250 shares of the company’s stock in a transaction dated Friday, December 12th. The shares were sold at an average price of $108.78, for a total value of $353,535.00. Following the transaction, the insider directly owned 59,094 shares in the company, valued at $6,428,245.32. This represents a 5.21% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at this hyperlink. Also, CFO Dan Jedda sold 3,000 shares of the firm’s stock in a transaction that occurred on Thursday, January 15th. The stock was sold at an average price of $107.56, for a total transaction of $322,680.00. Following the transaction, the chief financial officer directly owned 87,267 shares in the company, valued at approximately $9,386,438.52. This trade represents a 3.32% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last three months, insiders have sold 219,710 shares of company stock valued at $22,761,608. Company insiders own 13.98% of the company’s stock.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently bought and sold shares of ROKU. Blue Trust Inc. raised its position in Roku by 680.0% during the 4th quarter. Blue Trust Inc. now owns 234 shares of the company’s stock valued at $25,000 after purchasing an additional 204 shares in the last quarter. Aventura Private Wealth LLC purchased a new position in shares of Roku during the fourth quarter valued at $26,000. WPG Advisers LLC bought a new stake in shares of Roku in the fourth quarter valued at about $31,000. Safe Harbor Fiduciary LLC purchased a new stake in Roku in the fourth quarter worth about $31,000. Finally, Westfuller Advisors LLC bought a new position in Roku during the 3rd quarter worth about $30,000. Institutional investors own 86.30% of the company’s stock.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.