Roku (NASDAQ:ROKU) Shares Up 0.4% – Should You Buy?

Roku, Inc. (NASDAQ:ROKU) was up 0.4% during trading on Friday . The stock traded as high as $68.43 and last traded at $67.96. Approximately 330,640 shares changed hands during mid-day trading, a decline of 92% from the average daily volume of 4,392,478 shares. The stock had previously closed at $67.71.

Analyst Upgrades and Downgrades

Several research firms have issued reports on ROKU. Bank of America upped their target price on shares of Roku from $75.00 to $90.00 and gave the company a “buy” rating in a research note on Monday, September 30th. Benchmark reaffirmed a “buy” rating and issued a $105.00 target price on shares of Roku in a research report on Thursday, September 12th. Guggenheim raised Roku from a “neutral” rating to a “buy” rating and set a $75.00 price target on the stock in a report on Friday, August 23rd. Macquarie reaffirmed an “outperform” rating and issued a $90.00 price objective on shares of Roku in a report on Thursday, October 31st. Finally, Wolfe Research raised Roku from a “peer perform” rating to an “outperform” rating and set a $93.00 target price on the stock in a report on Thursday, September 12th. Two research analysts have rated the stock with a sell rating, nine have given a hold rating, twelve have given a buy rating and one has assigned a strong buy rating to the stock. According to data from MarketBeat.com, Roku presently has an average rating of “Moderate Buy” and an average price target of $82.62.

Roku Trading Up 1.9 %

The firm has a 50 day moving average of $73.77 and a 200-day moving average of $65.28. The company has a market cap of $10.02 billion, a P/E ratio of -56.63 and a beta of 2.07.

Roku (NASDAQ:ROKU) last released its quarterly earnings data on Wednesday, October 30th. The company reported ($0.06) earnings per share (EPS) for the quarter, beating the consensus estimate of ($0.35) by $0.29. The firm had revenue of $1.06 billion for the quarter, compared to analysts’ expectations of $1.02 billion. Roku had a negative net margin of 4.42% and a negative return on equity of 7.22%. The company’s revenue for the quarter was up 16.5% compared to the same quarter last year. During the same quarter last year, the business posted ($2.33) earnings per share. Equities analysts predict that Roku, Inc. will post -1.1 EPS for the current fiscal year.

Insider Buying and Selling at Roku

In other news, insider Charles Collier sold 15,454 shares of the stock in a transaction that occurred on Thursday, September 12th. The stock was sold at an average price of $75.00, for a total transaction of $1,159,050.00. Following the completion of the transaction, the insider now directly owns 200 shares in the company, valued at approximately $15,000. This represents a 98.72 % decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, insider Gilbert Fuchsberg sold 1,693 shares of the firm’s stock in a transaction on Wednesday, September 4th. The shares were sold at an average price of $64.39, for a total transaction of $109,012.27. Following the completion of the transaction, the insider now directly owns 38,602 shares of the company’s stock, valued at approximately $2,485,582.78. This trade represents a 4.20 % decrease in their ownership of the stock. The disclosure for this sale can be found here. Insiders sold 90,240 shares of company stock valued at $6,729,582 in the last 90 days. Insiders own 13.98% of the company’s stock.

Institutional Inflows and Outflows

Institutional investors have recently made changes to their positions in the business. Raelipskie Partnership bought a new stake in Roku during the third quarter worth approximately $32,000. EverSource Wealth Advisors LLC increased its position in shares of Roku by 123.4% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 679 shares of the company’s stock valued at $40,000 after purchasing an additional 375 shares during the last quarter. Future Financial Wealth Managment LLC purchased a new stake in Roku during the 3rd quarter valued at $43,000. GS Investments Inc. lifted its position in Roku by 33.4% in the third quarter. GS Investments Inc. now owns 587 shares of the company’s stock worth $44,000 after buying an additional 147 shares during the last quarter. Finally, Cedar Wealth Management LLC purchased a new position in Roku during the second quarter worth $48,000. Institutional investors own 86.30% of the company’s stock.

About Roku

Roku, Inc, together with its subsidiaries, operates a TV streaming platform in the United states and internationally. The company operates in two segments, Platform and Devices. Its streaming platform allows users to find and access TV shows, movies, news, sports, and others. The Platform segment offers digital advertising, including direct and programmatic video advertising, media and entertainment promotional spending, and related services; and streaming services distribution, such as subscription and transaction revenue shares, and sale of premium subscriptions and branded app buttons on remote controls.