Roku (NASDAQ:ROKU) Insider Charles Collier Sells 20,538 Shares of Stock

Roku, Inc. (NASDAQ:ROKU) insider Charles Collier sold 20,538 shares of the business’s stock in a transaction dated Friday, September 4th. The shares were sold at an average price of $156.99, for a total value of $3,224,260.62. Following the completion of the transaction, the insider owned 22,700 shares in the company, valued at $3,563,673. This trade represents a 47.50% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Charles Collier also recently made the following trade(s):

• On Wednesday, September 2nd, Charles Collier sold 7,067 shares of Roku stock. The stock was sold at an average price of $156.86, for a total value of $1,108,529.62.
• On Tuesday, August 4th, Charles Collier sold 20,538 shares of Roku stock. The stock was sold at an average price of $145.93, for a total value of $2,997,110.34.
• On Monday, July 6th, Charles Collier sold 20,538 shares of Roku stock. The shares were sold at an average price of $142.51, for a total value of $2,926,870.38.

Roku Trading Down 1.6%

NASDAQ:ROKU opened at $152.90 on Thursday. Roku, Inc. has a 12-month low of $78.53 and a 12-month high of $159.89. The stock’s 50 day simple moving average is $149.54 and its 200-day simple moving average is $126.32. The firm has a market cap of $22.69 billion, a P/E ratio of 65.34 and a beta of 2.05.

Roku (NASDAQ:ROKU) last issued its quarterly earnings results on Thursday, August 6th. The company reported $1.08 earnings per share for the quarter, topping the consensus estimate of $0.61 by $0.47. Roku had a return on equity of 13.73% and a net margin of 6.82%.The firm had revenue of $1.35 billion during the quarter, compared to the consensus estimate of $1.30 billion. During the same period last year, the company earned $0.07 earnings per share. The company’s revenue for the quarter was up 21.9% on a year-over-year basis. Research analysts forecast that Roku, Inc. will post 2.85 EPS for the current fiscal year.

Institutional Investors Weigh In On Roku

Several institutional investors have recently made changes to their positions in the stock. Bayban increased its holdings in shares of Roku by 1,300.0% in the 1st quarter. Bayban now owns 280 shares of the company’s stock valued at $26,000 after purchasing an additional 260 shares in the last quarter. Safe Harbor Fiduciary LLC purchased a new stake in Roku during the fourth quarter worth about $31,000. Elevation Wealth Partners LLC boosted its holdings in Roku by 208.7% during the second quarter. Elevation Wealth Partners LLC now owns 318 shares of the company’s stock worth $44,000 after buying an additional 215 shares in the last quarter. Osbon Capital Management LLC acquired a new position in Roku during the fourth quarter worth about $45,000. Finally, Rakuten Securities Inc. grew its position in Roku by 55.6% during the second quarter. Rakuten Securities Inc. now owns 442 shares of the company’s stock worth $39,000 after buying an additional 158 shares during the period. 86.30% of the stock is currently owned by hedge funds and other institutional investors.

Trending Headlines about Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: International NFL expansion supports platform engagement. Roku and the NFL are expanding NFL Zone, a league content hub within Roku Sports, to Canada, Mexico and Brazil ahead of the 2026 season. The expansion could increase viewing hours, user engagement and advertising opportunities. Roku and NFL expand NFL Zone to Canada, Mexico and Brazil
• Positive Sentiment: Roku’s strategic value remains evident. Parks Associates data indicates Roku is the most-used streaming media player for 43% of surveyed U.S. internet households, underscoring the importance of its operating system, advertising platform and consumer reach. Parks Associates: Fox Acquisition of Roku
• Neutral Sentiment: Fox says the acquisition remains on track. Fox COO John Nallen characterized the DOJ scrutiny as expected, while Fox and Roku said they will cooperate by providing additional information and documents. The companies continue to expect the deal to close in early 2027. Fox Corp. COO John Nallen Says Roku Deal On Track
• Negative Sentiment: Expanded DOJ review is the main overhang. The Justice Department requested additional information in its antitrust examination of Fox’s proposed acquisition of Roku. The second request raises the risk of a longer closing timeline, additional conditions or potential failure of the transaction, weighing on deal-related investor optimism. DOJ wants more answers on Fox’s $22B Roku deal
• Negative Sentiment: Insider selling may add a modest cautionary signal. Roku insider Charles Collier sold 20,538 shares worth approximately $3.2 million, reducing his holdings by 47.5%. The transaction was conducted under a pre-arranged Rule 10b5-1 plan, limiting its significance as a current view on the stock. Roku insider transaction filing

Wall Street Analyst Weigh In

Several brokerages have recently weighed in on ROKU. Oppenheimer downgraded shares of Roku from an “outperform” rating to a “market perform” rating in a report on Monday, June 15th. Wells Fargo & Company reissued an “equal weight” rating and set a $165.00 price target (down from $167.00) on shares of Roku in a report on Friday, August 14th. Piper Sandler downgraded shares of Roku from an “overweight” rating to a “neutral” rating and raised their price objective for the company from $148.00 to $160.00 in a research report on Tuesday, June 16th. Susquehanna lowered Roku from a “positive” rating to a “neutral” rating and set a $160.00 price objective on the stock. in a report on Tuesday, June 16th. Finally, Citigroup boosted their target price on Roku from $120.00 to $157.00 and gave the stock a “neutral” rating in a research report on Friday, July 17th. One analyst has rated the stock with a Strong Buy rating, seven have issued a Buy rating and nineteen have assigned a Hold rating to the company’s stock. According to data from MarketBeat, Roku presently has an average rating of “Hold” and a consensus target price of $156.17.

About Roku

Roku, Inc (NASDAQ: ROKU) operates a television streaming platform that connects consumers with digital entertainment. Its Roku operating system powers streaming players, Roku-branded televisions and smart-TV products made by licensing partners. The platform provides access to streaming services, live television, movies, music and other applications.

The company also operates The Roku Channel, its own ad-supported streaming service offering licensed and original content, including movies, television programs, live channels and premium subscription options.