Roku, Inc. (NASDAQ:ROKU – Get Free Report) insider Charles Collier sold 20,538 shares of the stock in a transaction dated Monday, October 5th. The shares were sold at an average price of $151.63, for a total value of $3,114,176.94. Following the completion of the transaction, the insider directly owned 22,700 shares in the company, valued at approximately $3,442,001. This represents a 47.50% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.
Charles Collier also recently made the following trade(s):
- On Friday, September 4th, Charles Collier sold 20,538 shares of Roku stock. The shares were sold at an average price of $156.99, for a total transaction of $3,224,260.62.
- On Wednesday, September 2nd, Charles Collier sold 7,067 shares of Roku stock. The shares were sold at an average price of $156.86, for a total transaction of $1,108,529.62.
- On Tuesday, August 4th, Charles Collier sold 20,538 shares of Roku stock. The stock was sold at an average price of $145.93, for a total value of $2,997,110.34.
Roku Price Performance
Shares of NASDAQ:ROKU traded up $0.67 during mid-day trading on Wednesday, reaching $152.73. 1,210,083 shares of the company traded hands, compared to its average volume of 3,347,519. The company’s 50 day moving average price is $153.82 and its 200-day moving average price is $134.15. The firm has a market cap of $22.67 billion, a PE ratio of 65.27 and a beta of 2.05. Roku, Inc. has a 52 week low of $78.53 and a 52 week high of $159.89.
Key Roku News
Here are the key news stories impacting Roku this week:
- Positive Sentiment: More free content could strengthen Roku’s platform. Roku added three free live channels, potentially increasing engagement on The Roku Channel and creating additional advertising inventory. Roku just added 3 free live channels to its lineup
- Positive Sentiment: New programming supports Roku’s content ambitions. Lucy Hale will headline Scarlett Holmes, a limited series being developed for Roku, adding original content that could help attract viewers and advertisers. Lucy Hale to headline Scarlett Holmes
- Positive Sentiment: Some analysts see continued growth in streaming and advertising. Zacks included ROKU among growth stocks to consider for the fourth quarter, while a separate Zacks report highlighted the stock’s recent investor interest. Zacks growth stock recommendation
- Positive Sentiment: A potential Fox-related transaction is viewed as a growth catalyst. Seeking Alpha argues that Fox’s interest or acquisition plans could expand Roku’s reach in the living-room media market, although investors should distinguish this thesis from a completed transaction. Fox acquisition boosts Roku growth prospects
- Neutral Sentiment: Product promotion may boost demand but could pressure margins. Roku’s new 65-inch 4K OLED television is discounted to $799.99 for October Prime Day, improving consumer visibility while offering limited evidence of broader profitability. Roku OLED TV Prime Day deal
- Negative Sentiment: Insider selling is a modest sentiment headwind. CAO Matthew Banks sold 554 shares for approximately $84,000, while director Neil Hunt sold 2,000 shares for about $302,000. Both transactions were made under pre-arranged Rule 10b5-1 plans, reducing their significance as a signal of deteriorating business conditions. Roku insider selling
Analyst Ratings Changes
A number of brokerages have issued reports on ROKU. Guggenheim lowered Roku from a “buy” rating to a “neutral” rating and increased their price target for the stock from $145.00 to $160.00 in a research note on Friday, August 7th. Wolfe Research downgraded Roku from an “outperform” rating to a “peer perform” rating in a research report on Tuesday, June 16th. Wells Fargo & Company reaffirmed an “equal weight” rating and issued a $165.00 price objective (down from $167.00) on shares of Roku in a research note on Friday, August 14th. William Blair cut Roku from an “outperform” rating to a “market perform” rating in a research report on Monday, June 15th. Finally, Evercore downgraded Roku from a “strong-buy” rating to a “hold” rating in a research note on Monday, June 15th. One equities research analyst has rated the stock with a Strong Buy rating, seven have assigned a Buy rating and nineteen have given a Hold rating to the company’s stock. According to data from MarketBeat, Roku presently has an average rating of “Hold” and a consensus price target of $156.17.
View Our Latest Stock Analysis on ROKU
Hedge Funds Weigh In On Roku
A number of hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Elevation Wealth Partners LLC grew its holdings in Roku by 52.5% during the 3rd quarter. Elevation Wealth Partners LLC now owns 485 shares of the company’s stock valued at $74,000 after buying an additional 167 shares in the last quarter. CX Institutional increased its stake in Roku by 44.1% in the 3rd quarter. CX Institutional now owns 281 shares of the company’s stock worth $43,000 after acquiring an additional 86 shares during the last quarter. QRG Capital Management Inc. raised its holdings in shares of Roku by 13.9% during the 2nd quarter. QRG Capital Management Inc. now owns 6,872 shares of the company’s stock worth $949,000 after acquiring an additional 841 shares in the last quarter. HBK Investments L P purchased a new stake in shares of Roku during the 2nd quarter worth approximately $163,604,000. Finally, Sequoia Financial Advisors LLC boosted its position in shares of Roku by 22.4% during the 2nd quarter. Sequoia Financial Advisors LLC now owns 6,018 shares of the company’s stock valued at $831,000 after acquiring an additional 1,102 shares during the last quarter. 86.30% of the stock is owned by institutional investors.
Roku Company Profile
Roku, Inc develops and operates a television streaming platform that connects consumers with digital entertainment. Its platform enables users to access streaming services, live television, movies, music and other content through Roku devices and Roku-powered televisions.
The company offers Roku streaming players, Roku-branded televisions and the Roku operating system, which it licenses to television manufacturers. Roku also operates The Roku Channel, an ad-supported streaming service offering movies, television programs, news, live channels and other content.
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