Roku (NASDAQ:ROKU) Director Neil Hunt Sells 2,000 Shares

Roku, Inc. (NASDAQ:ROKU) Director Neil Hunt sold 2,000 shares of the stock in a transaction on Wednesday, April 1st. The stock was sold at an average price of $95.54, for a total transaction of $191,080.00. Following the completion of the sale, the director owned 7,782 shares in the company, valued at $743,492.28. The trade was a 20.45% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Roku Price Performance

NASDAQ ROKU opened at $97.66 on Friday. The company has a market capitalization of $14.40 billion, a PE ratio of 171.34 and a beta of 2.00. The company has a fifty day moving average of $93.93 and a 200 day moving average of $99.49. Roku, Inc. has a 1 year low of $52.43 and a 1 year high of $116.66.

Roku (NASDAQ:ROKU) last announced its quarterly earnings results on Thursday, February 12th. The company reported $0.53 earnings per share for the quarter, topping the consensus estimate of $0.28 by $0.25. The company had revenue of $1.39 billion for the quarter, compared to the consensus estimate of $1.35 billion. Roku had a return on equity of 3.40% and a net margin of 1.87%.The firm’s revenue for the quarter was up 16.1% compared to the same quarter last year. During the same period last year, the firm earned ($0.24) EPS. Research analysts expect that Roku, Inc. will post -0.3 earnings per share for the current year.

Key Roku News

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku won a courtroom skirmish with the Michigan Attorney General over video‑privacy claims — removes a potential regulatory/legal overhang and lowers litigation risk for investors. Roku Defeats Michigan AG’s Video Privacy Claims
• Positive Sentiment: Roku’s Streaming Stick HD remains heavily discounted (40% off) while a key competitor (Amazon Fire TV Stick) has returned to full price — a temporary pricing advantage that could boost unit sales and channel share during the promotion window. Roku Streaming Stick HD stays 40% off
• Positive Sentiment: Analyst commentary highlights Roku’s attractive long‑term setup — Zacks argues the stock looks like a buy given platform growth, >90M users and global expansion despite YTD weakness, supporting investor optimism. ROKU Slumps 12% YTD: Here’s Why It Is Time to Buy the Stock
• Neutral Sentiment: Market reports and recap pieces note Roku shares rose ~2.9% in the recent session — reflects immediate reaction to the mix of legal, retail and analyst news rather than new company fundamentals. Roku (ROKU) Rises Higher Than Market: Key Facts
• Negative Sentiment: Two insiders executed planned Rule 10b5‑1 sales (CAO Matthew Banks sold 728 shares; Director Neil Hunt sold 2,000 shares). While pre‑arranged plans reduce signal of opportunistic selling, headline insider sales can still create short‑term selling pressure. CAO Form 4 (Banks) Director Form 4 (Hunt)
• Negative Sentiment: Reports that a recent Roku TV change may block some local channels have generated consumer concern and negative headlines — potential reputational or carriage‑related risk if it impacts user experience or prompts disputes with content providers. New Roku TV change may block your favorite local channels

Wall Street Analysts Forecast Growth

A number of research analysts have issued reports on ROKU shares. KeyCorp boosted their price target on Roku from $128.00 to $130.00 and gave the company an “overweight” rating in a report on Friday, February 13th. Wells Fargo & Company lifted their target price on shares of Roku from $116.00 to $137.00 and gave the company an “overweight” rating in a report on Friday, February 13th. Moffett Nathanson reiterated a “neutral” rating and issued a $100.00 target price on shares of Roku in a research note on Friday, February 13th. Wedbush increased their price target on shares of Roku from $130.00 to $140.00 and gave the stock an “outperform” rating in a report on Friday, February 13th. Finally, Pivotal Research raised their price target on shares of Roku from $135.00 to $140.00 and gave the company a “buy” rating in a research report on Monday, February 16th. One research analyst has rated the stock with a Strong Buy rating, twenty-one have given a Buy rating and four have issued a Hold rating to the company. According to MarketBeat, the company currently has an average rating of “Moderate Buy” and a consensus target price of $126.75.

Institutional Trading of Roku

A number of institutional investors and hedge funds have recently made changes to their positions in ROKU. Hsbc Holdings PLC lifted its position in shares of Roku by 21.2% during the 4th quarter. Hsbc Holdings PLC now owns 16,733 shares of the company’s stock valued at $1,837,000 after buying an additional 2,929 shares in the last quarter. Rockefeller Capital Management L.P. increased its holdings in Roku by 0.8% in the 4th quarter. Rockefeller Capital Management L.P. now owns 286,721 shares of the company’s stock worth $31,106,000 after acquiring an additional 2,221 shares in the last quarter. Osbon Capital Management LLC acquired a new position in Roku during the fourth quarter worth $45,000. World Investment Advisors acquired a new position in Roku during the fourth quarter worth $291,000. Finally, Corient Private Wealth LLC lifted its holdings in Roku by 75.1% during the fourth quarter. Corient Private Wealth LLC now owns 26,841 shares of the company’s stock valued at $2,912,000 after purchasing an additional 11,508 shares in the last quarter. 86.30% of the stock is currently owned by hedge funds and other institutional investors.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.