Discover Financial Services (NYSE:DFS) COO Roger C. Hochschild sold 15,258 shares of the stock in a transaction that occurred on Tuesday, January 2nd. The shares were sold at an average price of $76.78, for a total transaction of $1,171,509.24. Following the transaction, the chief operating officer now owns 723,666 shares in the company, valued at $55,563,075.48. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link.

Shares of Discover Financial Services (DFS) opened at $78.16 on Friday. Discover Financial Services has a 52-week low of $57.50 and a 52-week high of $78.83. The company has a debt-to-equity ratio of 2.52, a quick ratio of 1.55 and a current ratio of 1.55. The company has a market cap of $28,401.86, a P/E ratio of 13.43, a P/E/G ratio of 1.80 and a beta of 1.52.

DFS has been the topic of a number of recent research reports. BMO Capital Markets dropped their price objective on shares of Discover Financial Services from $69.00 to $67.00 and set a “market perform” rating on the stock in a research note on Wednesday, October 25th. Zacks Investment Research upgraded shares of Discover Financial Services from a “sell” rating to a “hold” rating in a research note on Tuesday, September 12th. Bank of America increased their price objective on shares of Discover Financial Services from $67.00 to $69.00 and gave the company a “neutral” rating in a research note on Wednesday, October 25th. Royal Bank of Canada reiterated a “buy” rating and set a $86.00 price objective on shares of Discover Financial Services in a research note on Wednesday, October 25th. Finally, Wells Fargo & Co initiated coverage on shares of Discover Financial Services in a research note on Tuesday, October 10th. They set a “market perform” rating and a $69.00 price objective on the stock. Two investment analysts have rated the stock with a sell rating, five have issued a hold rating and eighteen have assigned a buy rating to the stock. The stock has a consensus rating of “Buy” and a consensus price target of $78.24.

Large investors have recently bought and sold shares of the stock. Grove Bank & Trust raised its holdings in shares of Discover Financial Services by 2,483.3% in the third quarter. Grove Bank & Trust now owns 1,550 shares of the financial services provider’s stock worth $100,000 after buying an additional 1,490 shares during the last quarter. Rational Advisors LLC purchased a new position in shares of Discover Financial Services in the third quarter worth $123,000. Americafirst Capital Management LLC purchased a new position in shares of Discover Financial Services in the third quarter worth $140,000. Capstone Investment Advisors Netherlands B.V. purchased a new position in shares of Discover Financial Services in the second quarter worth $157,000. Finally, San Francisco Sentry Investment Group CA purchased a new position in shares of Discover Financial Services in the second quarter worth $170,000. 84.77% of the stock is owned by institutional investors.

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Discover Financial Services Company Profile

Discover Financial Services (DFS) is a direct banking and payment services company. The Company is a bank holding company, as well as a financial holding company. The Company operates through two segments: Direct Banking and Payment Services. It provides direct banking products and services, and payment services through its subsidiaries.

Insider Buying and Selling by Quarter for Discover Financial Services (NYSE:DFS)

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