Media coverage about Rocky Brands (NASDAQ:RCKY) has been trending somewhat negative on Monday, according to Accern Sentiment. The research group ranks the sentiment of media coverage by monitoring more than twenty million blog and news sources in real-time. Accern ranks coverage of companies on a scale of negative one to positive one, with scores nearest to one being the most favorable. Rocky Brands earned a coverage optimism score of -0.20 on Accern’s scale. Accern also gave media stories about the textile maker an impact score of 0 out of 100, indicating that recent media coverage is extremely unlikely to have an impact on the stock’s share price in the immediate future.

A number of analysts recently commented on RCKY shares. Zacks Investment Research raised Rocky Brands from a “strong sell” rating to a “hold” rating in a research report on Wednesday, April 19th. B. Riley reaffirmed a “neutral” rating and issued a $12.00 target price on shares of Rocky Brands in a research report on Wednesday, April 19th.

Shares of Rocky Brands (RCKY) opened at 12.70 on Monday. Rocky Brands has a 12 month low of $9.95 and a 12 month high of $15.70. The company has a 50-day moving average price of $13.92 and a 200-day moving average price of $12.32. The company’s market capitalization is $94.49 million.

In related news, Director Robert Burton Jr. Moore acquired 5,000 shares of the stock in a transaction on Monday, May 22nd. The stock was acquired at an average cost of $13.65 per share, for a total transaction of $68,250.00. Following the completion of the acquisition, the director now directly owns 8,099 shares of the company’s stock, valued at approximately $110,551.35. The purchase was disclosed in a filing with the Securities & Exchange Commission, which is available through this link. Company insiders own 8.90% of the company’s stock.

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About Rocky Brands

Rocky Brands, Inc is a designer, manufacturer and marketer of footwear and apparel marketed under a portfolio of brand names, including Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation and the licensed brand Michelin. The Company operates its business through three segments: wholesale, retail and military.

Insider Buying and Selling by Quarter for Rocky Brands (NASDAQ:RCKY)

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