Media stories about Rocket Fuel (NASDAQ:FUEL) have been trending somewhat negative this week, Accern Sentiment reports. The research group scores the sentiment of news coverage by monitoring more than 20 million blog and news sources in real-time. Accern ranks coverage of public companies on a scale of negative one to one, with scores closest to one being the most favorable. Rocket Fuel earned a daily sentiment score of -0.06 on Accern’s scale. Accern also assigned press coverage about the technology company an impact score of 41.0641051252636 out of 100, meaning that recent news coverage is somewhat unlikely to have an impact on the company’s share price in the near term.

Here are some of the media headlines that may have impacted Accern Sentiment’s analysis:

Separately, Oppenheimer reissued an “outperform” rating and set a $4.00 price target on shares of Rocket Fuel in a report on Wednesday, October 4th. One analyst has rated the stock with a sell rating, three have issued a hold rating and one has assigned a buy rating to the company’s stock. Rocket Fuel presently has a consensus rating of “Hold” and a consensus price target of $4.38.

Rocket Fuel (NASDAQ FUEL) opened at $2.60 on Friday. Rocket Fuel has a 1-year low of $1.70 and a 1-year high of $5.90. The company has a debt-to-equity ratio of 0.09, a current ratio of 0.97 and a quick ratio of 0.97.

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Rocket Fuel Company Profile

Rocket Fuel Inc is a technology company, which offers a Programmatic Marketing Platform that is designed for helping marketers and their agencies to connect with consumers through digital media. The Company’s service offerings are organized around platforms, including Data Management Platform (DMP) and Demand Side Platform (DSP), which are used by customers themselves or integrating with other customer relationship management or marketing platforms, and together in various permutations as its Programmatic Marketing Platform.

Insider Buying and Selling by Quarter for Rocket Fuel (NASDAQ:FUEL)

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