Robert W. Baird Issues Positive Forecast for eBay (NASDAQ:EBAY) Stock Price

eBay (NASDAQ:EBAY) had its price objective boosted by Robert W. Baird from $105.00 to $117.00 in a report issued on Thursday,MarketScreener reports. Robert W. Baird’s price objective would suggest a potential upside of 14.46% from the stock’s previous close.

A number of other research firms have also commented on EBAY. Wells Fargo & Company boosted their price target on shares of eBay from $100.00 to $104.00 and gave the company an “equal weight” rating in a research report on Thursday. Needham & Company LLC restated a “buy” rating and issued a $122.00 price target on shares of eBay in a research report on Thursday. Stifel Nicolaus set a $98.00 price target on shares of eBay in a research report on Thursday. BNP Paribas Exane boosted their price target on shares of eBay from $90.00 to $97.00 and gave the company a “neutral” rating in a research report on Thursday, February 19th. Finally, Barclays upped their target price on shares of eBay from $104.00 to $114.00 and gave the stock an “overweight” rating in a research report on Thursday. Fourteen equities research analysts have rated the stock with a Buy rating, eighteen have issued a Hold rating and one has given a Sell rating to the stock. Based on data from MarketBeat, the company currently has an average rating of “Hold” and a consensus price target of $105.16.

eBay Price Performance

NASDAQ:EBAY traded down $1.26 on Thursday, reaching $102.22. The stock had a trading volume of 413,223 shares, compared to its average volume of 5,225,168. The company has a market capitalization of $45.80 billion, a P/E ratio of 23.14, a price-to-earnings-growth ratio of 2.16 and a beta of 1.34. eBay has a 1-year low of $67.48 and a 1-year high of $107.34. The company has a quick ratio of 1.10, a current ratio of 1.10 and a debt-to-equity ratio of 1.30. The stock has a fifty day moving average price of $94.21 and a 200-day moving average price of $89.73.

eBay (NASDAQ:EBAY) last released its quarterly earnings results on Wednesday, April 29th. The e-commerce company reported $1.66 EPS for the quarter, beating analysts’ consensus estimates of $1.58 by $0.08. The firm had revenue of $3.09 billion for the quarter, compared to analyst estimates of $3.04 billion. eBay had a net margin of 17.58% and a return on equity of 45.42%. The company’s revenue for the quarter was up 19.5% compared to the same quarter last year. During the same period in the previous year, the business earned $1.38 earnings per share. eBay has set its Q2 2026 guidance at 1.090-1.140 EPS. Research analysts forecast that eBay will post 4.85 EPS for the current year.

Insider Buying and Selling at eBay

In related news, SVP Mazen Rawashdeh sold 23,167 shares of the company’s stock in a transaction dated Tuesday, March 17th. The shares were sold at an average price of $93.59, for a total value of $2,168,199.53. Following the transaction, the senior vice president owned 28,915 shares in the company, valued at $2,706,154.85. The trade was a 44.48% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, SVP Jordan Douglas Bradle Sweetnam sold 12,113 shares of the company’s stock in a transaction dated Wednesday, April 15th. The stock was sold at an average price of $100.36, for a total transaction of $1,215,660.68. Following the completion of the transaction, the senior vice president owned 30,835 shares in the company, valued at approximately $3,094,600.60. The trade was a 28.20% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last quarter, insiders have sold 86,952 shares of company stock worth $8,251,267. Corporate insiders own 0.64% of the company’s stock.

Hedge Funds Weigh In On eBay

A number of hedge funds have recently bought and sold shares of the business. Simplicity Wealth LLC purchased a new position in eBay in the 1st quarter worth about $213,000. Beacon Harbor Wealth Advisors Inc. purchased a new stake in shares of eBay during the 1st quarter valued at about $7,636,000. Cedar Mountain Advisors LLC increased its position in shares of eBay by 128.9% during the 1st quarter. Cedar Mountain Advisors LLC now owns 277 shares of the e-commerce company’s stock valued at $25,000 after purchasing an additional 156 shares during the last quarter. Main Street Research LLC increased its position in shares of eBay by 27.1% during the 1st quarter. Main Street Research LLC now owns 4,175 shares of the e-commerce company’s stock valued at $380,000 after purchasing an additional 889 shares during the last quarter. Finally, Kestra Advisory Services LLC increased its position in shares of eBay by 22.5% during the 1st quarter. Kestra Advisory Services LLC now owns 12,246 shares of the e-commerce company’s stock valued at $1,115,000 after purchasing an additional 2,253 shares during the last quarter. Hedge funds and other institutional investors own 87.48% of the company’s stock.

eBay News Summary

Here are the key news stories impacting eBay this week:

• Positive Sentiment: Q1 results beat expectations: eBay reported $1.66 non‑GAAP EPS on $3.09B revenue, GMV growth, and returned $639M to shareholders (including $500M buybacks and a $0.31 dividend). Those fundamentals underpin the rally. eBay Inc. Reports First Quarter 2026 Results
• Positive Sentiment: Morgan Stanley raised its price target to $117 and kept an overweight rating — a bullish signal from a major shop that likely supported buying. Morgan Stanley Adjusts eBay Price Target
• Positive Sentiment: Needham reaffirmed a Buy and kept a $122 target, adding upside interest from growth-focused analysts. Needham Reaffirms Buy
• Neutral Sentiment: Several firms raised price targets but kept neutral/equal‑weight ratings: Cantor Fitzgerald to $110, Susquehanna to $110, Wells Fargo to $104 and JPMorgan to $100 — these moves support the stock but stop short of broad bullish conviction. Cantor Fitzgerald PT Susquehanna/Benzinga Wells Fargo PT JPMorgan PT
• Negative Sentiment: Management’s Q2 guidance disappointed on the earnings front: EPS guidance of $1.09–$1.14 is well below Street estimates (consensus ~ $1.44), and Q2 GMV guidance is below Q1 GMV — this is the key reason the stock fell on the initial print and remains a downside risk. Reuters: eBay forecasts Q2 revenue
• Negative Sentiment: Analyst and media notes flag second‑half growth uncertainty; several writeups explain why investors trimmed positions despite the beat. Watch H2 guidance commentary for the next move. Blockonomi: Stock Slides Despite Beat Proactive: H2 Concerns

About eBay

eBay Inc is a global e-commerce company that operates an online marketplace connecting individual consumers and businesses for the sale and purchase of new, used and collectible goods. Founded in 1995 by Pierre Omidyar and headquartered in San Jose, California, eBay grew from its early auction-style site into a diversified platform offering both auction-format listings and fixed-price “Buy It Now” transactions. The company completed an initial public offering in the late 1990s and has since evolved its platform and services to support a broad range of product categories and buyer preferences.

The company’s core business centers on its marketplace platform, which provides listing, search and transaction capabilities for millions of items across consumer goods, electronics, fashion, collectibles and more.