Robert W. Baird Cuts Zebra Technologies (NASDAQ:ZBRA) Price Target to $300.00

Zebra Technologies (NASDAQ:ZBRA) had its price objective reduced by investment analysts at Robert W. Baird from $350.00 to $300.00 in a note issued to investors on Monday,Benzinga reports. The firm presently has an “outperform” rating on the industrial products company’s stock. Robert W. Baird’s price target indicates a potential upside of 48.60% from the company’s previous close.

A number of other research firms have also recently commented on ZBRA. Morgan Stanley set a $323.00 target price on shares of Zebra Technologies in a research note on Thursday, February 12th. Zacks Research upgraded shares of Zebra Technologies from a “hold” rating to a “strong-buy” rating in a research note on Friday, February 20th. UBS Group reaffirmed a “buy” rating and issued a $335.00 target price on shares of Zebra Technologies in a report on Friday, February 13th. Truist Financial cut their price target on Zebra Technologies from $331.00 to $291.00 and set a “hold” rating for the company in a research note on Thursday, December 18th. Finally, Citigroup boosted their price objective on Zebra Technologies from $311.00 to $315.00 and gave the company a “neutral” rating in a research report on Friday, February 13th. One research analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating and five have assigned a Hold rating to the company. According to MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and a consensus price target of $330.88.

Zebra Technologies Trading Down 0.4%

Shares of ZBRA stock opened at $201.89 on Monday. The company has a debt-to-equity ratio of 0.66, a current ratio of 0.97 and a quick ratio of 0.58. The company has a market cap of $9.93 billion, a price-to-earnings ratio of 24.71 and a beta of 1.65. Zebra Technologies has a 1 year low of $200.44 and a 1 year high of $352.66. The firm has a fifty day moving average price of $232.33 and a 200-day moving average price of $258.07.

Zebra Technologies (NASDAQ:ZBRA) last released its earnings results on Thursday, February 12th. The industrial products company reported $4.33 earnings per share for the quarter, missing the consensus estimate of $4.34 by ($0.01). The company had revenue of $1.48 billion for the quarter, compared to analysts’ expectations of $1.47 billion. Zebra Technologies had a net margin of 7.76% and a return on equity of 18.09%. Zebra Technologies’s revenue for the quarter was up 10.6% on a year-over-year basis. During the same quarter last year, the firm posted $4.00 earnings per share. Zebra Technologies has set its Q1 2026 guidance at 4.050-4.350 EPS and its FY 2026 guidance at 17.700-18.300 EPS. As a group, equities analysts predict that Zebra Technologies will post 13.71 earnings per share for the current year.

Insider Buying and Selling at Zebra Technologies

In other news, insider Cristen L. Kogl sold 145 shares of Zebra Technologies stock in a transaction dated Thursday, March 5th. The stock was sold at an average price of $235.71, for a total value of $34,177.95. Following the sale, the insider directly owned 23,687 shares of the company’s stock, valued at approximately $5,583,262.77. The trade was a 0.61% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through this hyperlink. 0.84% of the stock is currently owned by insiders.

Institutional Trading of Zebra Technologies

Hedge funds have recently modified their holdings of the company. SHP Wealth Management bought a new position in shares of Zebra Technologies during the 4th quarter valued at approximately $215,000. Kera Capital Partners Inc. increased its position in Zebra Technologies by 45.1% in the fourth quarter. Kera Capital Partners Inc. now owns 2,373 shares of the industrial products company’s stock worth $558,000 after purchasing an additional 738 shares during the last quarter. Invesco Ltd. increased its position in Zebra Technologies by 30.1% in the fourth quarter. Invesco Ltd. now owns 1,801,516 shares of the industrial products company’s stock worth $437,444,000 after purchasing an additional 416,568 shares during the last quarter. EP Wealth Advisors LLC purchased a new stake in Zebra Technologies during the fourth quarter valued at $772,000. Finally, Mackenzie Financial Corp raised its stake in Zebra Technologies by 169.6% during the fourth quarter. Mackenzie Financial Corp now owns 18,361 shares of the industrial products company’s stock valued at $4,521,000 after purchasing an additional 11,550 shares in the last quarter. 91.03% of the stock is owned by hedge funds and other institutional investors.

Zebra Technologies Company Profile

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.