RFG Advisory LLC Buys 14,835 Shares of ServiceNow, Inc. $NOW

RFG Advisory LLC boosted its stake in shares of ServiceNow, Inc. (NYSE:NOW) by 272.3% during the 2nd quarter, according to its most recent 13F filing with the SEC. The firm owned 20,284 shares of the information technology services provider’s stock after buying an additional 14,835 shares during the period. RFG Advisory LLC’s holdings in ServiceNow were worth $2,014,000 at the end of the most recent quarter.

A number of other institutional investors also recently bought and sold shares of NOW. Brighton Jones LLC grew its holdings in ServiceNow by 1.1% during the 4th quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider’s stock valued at $2,919,000 after purchasing an additional 30 shares during the last quarter. Sivia Capital Partners LLC lifted its stake in ServiceNow by 4.2% in the second quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider’s stock worth $861,000 after purchasing an additional 34 shares during the last quarter. United Bank boosted its position in shares of ServiceNow by 15.5% during the second quarter. United Bank now owns 1,519 shares of the information technology services provider’s stock valued at $1,562,000 after buying an additional 204 shares during the period. Riggs Asset Managment Co. Inc. boosted its position in shares of ServiceNow by 2.2% during the second quarter. Riggs Asset Managment Co. Inc. now owns 1,922 shares of the information technology services provider’s stock valued at $1,976,000 after buying an additional 42 shares during the period. Finally, Nebula Research & Development LLC grew its stake in shares of ServiceNow by 205.1% during the second quarter. Nebula Research & Development LLC now owns 906 shares of the information technology services provider’s stock valued at $931,000 after buying an additional 609 shares during the last quarter. 87.18% of the stock is currently owned by institutional investors.

Insider Transactions at ServiceNow

In other news, Director Paul Chamberlain sold 2,700 shares of the company’s stock in a transaction that occurred on Thursday, August 27th. The shares were sold at an average price of $135.50, for a total value of $365,850.00. Following the completion of the sale, the director owned 43,990 shares of the company’s stock, valued at approximately $5,960,645. This represents a 5.78% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, insider Paul Fipps sold 2,034 shares of the stock in a transaction that occurred on Monday, August 31st. The shares were sold at an average price of $147.87, for a total transaction of $300,767.58. Following the transaction, the insider owned 18,305 shares in the company, valued at approximately $2,706,760.35. This represents a 10.00% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last quarter, insiders sold 14,081 shares of company stock valued at $1,937,904. Company insiders own 0.34% of the company’s stock.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow’s agentic-AI momentum remains the primary bullish theme. AI annual contract value surpassed $1 billion in the second quarter, while customer production deployments reportedly increased ninefold in nine months. The company’s broad enterprise platform and deep workflow integration could support longer-term AI growth, although AI revenue is still a relatively small part of total sales. ServiceNow: The Agentic AI Frontier
• Positive Sentiment: BTIG research reportedly expects ServiceNow’s stock price to rise, providing additional analyst support as investors assess the company’s AI opportunity. ServiceNow Stock Price Expected to Rise
• Positive Sentiment: RoboMQ launched Hire2Retire IGA on the ServiceNow Store. The companion identity-governance application uses ServiceNow’s workflows, approvals and service catalog, potentially strengthening the platform’s ecosystem and customer value without requiring companies to replace existing investments. RoboMQ Launches Hire2Retire IGA on ServiceNow
• Positive Sentiment: Fortune announced an October 1 AI summit in partnership with ServiceNow. The event should increase the company’s visibility as an enterprise-AI leader and may provide a venue for customer and product announcements. Fortune AIQ Summit Partnership
• Neutral Sentiment: Recent Goldman Sachs and Citi conference transcripts, along with ServiceNow’s AFP Pinnacle Award finalist recognition, add investor attention and credibility but do not provide specific new targets, guidance or material contract announcements.
• Neutral Sentiment: Several reports describe ServiceNow as an attractive long-term AI investment and highlight that the stock trades near multiyear lows despite more than $1 billion in AI revenue. These are opinion-based outlooks rather than changes to near-term earnings expectations. Prediction: ServiceNow Will Be Worth This in 2028
• Negative Sentiment: ServiceNow remains valued at a high earnings multiple, making the shares sensitive to any slowdown in subscription growth, AI monetization or enterprise technology spending. The latest articles do not identify a new negative catalyst, but the valuation remains a risk.

Wall Street Analyst Weigh In

Several brokerages have recently weighed in on NOW. BTIG Research increased their price target on ServiceNow from $150.00 to $170.00 and gave the stock a “buy” rating in a report on Tuesday. Oppenheimer reaffirmed an “outperform” rating and issued a $140.00 price objective (up from $130.00) on shares of ServiceNow in a research report on Wednesday, July 15th. Citic Securities reduced their target price on ServiceNow from $168.00 to $140.00 and set a “buy” rating on the stock in a research note on Thursday, May 21st. Truist Financial boosted their target price on shares of ServiceNow from $120.00 to $130.00 and gave the company a “buy” rating in a research note on Thursday, July 9th. Finally, DA Davidson set a $170.00 price target on shares of ServiceNow and gave the stock a “buy” rating in a report on Monday, July 20th. One research analyst has rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating, three have issued a Hold rating and two have assigned a Sell rating to the company. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and an average price target of $144.73.

ServiceNow Price Performance

NOW opened at $131.19 on Friday. ServiceNow, Inc. has a 12-month low of $81.24 and a 12-month high of $194.73. The company has a current ratio of 0.70, a quick ratio of 0.70 and a debt-to-equity ratio of 0.43. The business’s fifty day simple moving average is $119.74 and its 200-day simple moving average is $108.75. The company has a market capitalization of $135.65 billion, a price-to-earnings ratio of 81.99, a PEG ratio of 2.39 and a beta of 0.97.

ServiceNow (NYSE:NOW) last released its quarterly earnings data on Wednesday, July 22nd. The information technology services provider reported $0.90 earnings per share for the quarter, topping analysts’ consensus estimates of $0.86 by $0.04. The company had revenue of $3.99 billion during the quarter, compared to analyst estimates of $3.93 billion. ServiceNow had a net margin of 11.34% and a return on equity of 16.45%. The firm’s revenue for the quarter was up 24.0% compared to the same quarter last year. During the same period in the prior year, the firm earned $0.81 earnings per share. On average, equities research analysts anticipate that ServiceNow, Inc. will post 2.24 earnings per share for the current fiscal year.

About ServiceNow

ServiceNow, Inc is a cloud-based enterprise software company that provides digital workflow and automation solutions. Its Now Platform enables organizations to manage and connect business processes across information technology, customer service, human resources, finance, legal operations and other departments.

The company’s products and services include IT service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance management, strategic portfolio management and application development tools.