Yext (NYSE: YEXT) and Liberty TripAdvisor Holdings (NASDAQ:LTRPA) are both small-cap business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, earnings, risk, profitability, valuation, analyst recommendations and dividends.

Analyst Recommendations

This is a breakdown of recent ratings for Yext and Liberty TripAdvisor Holdings, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Yext 0 2 2 0 2.50
Liberty TripAdvisor Holdings 0 1 0 0 2.00

Yext currently has a consensus price target of $16.25, indicating a potential upside of 20.82%. Given Yext’s stronger consensus rating and higher possible upside, analysts plainly believe Yext is more favorable than Liberty TripAdvisor Holdings.

Profitability

This table compares Yext and Liberty TripAdvisor Holdings’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Yext N/A N/A N/A
Liberty TripAdvisor Holdings 1.20% 0.45% 0.33%

Valuation and Earnings

This table compares Yext and Liberty TripAdvisor Holdings’ top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Yext $145.43 million 8.35 -$52.13 million N/A N/A
Liberty TripAdvisor Holdings $1.58 billion 0.61 $238.00 million $0.39 32.69

Liberty TripAdvisor Holdings has higher revenue and earnings than Yext.

Insider and Institutional Ownership

29.2% of Yext shares are held by institutional investors. Comparatively, 93.8% of Liberty TripAdvisor Holdings shares are held by institutional investors. 4.0% of Liberty TripAdvisor Holdings shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

Liberty TripAdvisor Holdings beats Yext on 7 of the 11 factors compared between the two stocks.

Yext Company Profile

Yext Inc. is a knowledge engine provider. Yext puts business on the map. The Yext Knowledge Engine enables companies to manage their digital knowledge in the cloud and sync it to over 100 services in the PowerListings Network, including Apple Maps, Bing, Cortana, Facebook, Google, Google Maps, Instagram, Siri and Yelp. Yext Listings, Pages and Reviews help businesses around the globe and facilitate face-to-face digital interactions. Yext Knowledge Engine enables businesses to control and manage their digital knowledge and makes it available through the PowerListings Network of over 100 third-party maps, apps, search engines, intelligent GPS systems, digital assistants, vertical directories and social networks in a complete, up to date and accurate manner.

Liberty TripAdvisor Holdings Company Profile

Liberty TripAdvisor Holdings, Inc. is a holding company. Through its interests in subsidiaries and other companies, the Company is primarily engaged in the online travel research and online commerce industries. The Company’s subsidiaries include TripAdvisor, Inc. (TripAdvisor), which owns and operates a portfolio of online travel brands, and BuySeasons, Inc., which owns and operates BuyCostumes.com and the Celebrate Express (BuySeasons) family of Websites. TripAdvisor is a travel site focusing on helping people around the world to plan and book a trip. TripAdvisor manages its business in two segments: Hotel, including click-based advertising, display-based advertising and subscription-based advertising, and Non-Hotel, including its attractions, restaurants and vacation rental businesses. BuySeasons is an online retailer and supplier of costumes, accessories, seasonal decor and party supplies.

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