Reviewing Vital Farms (NASDAQ:VITL) & Beyond Meat (NASDAQ:BYND)

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Vital Farms (NASDAQ:VITL) and Beyond Meat (NASDAQ:BYND) are both consumer staples companies, but which is the better investment? We will compare the two businesses based on the strength of their valuation, risk, analyst recommendations, profitability, institutional ownership, dividends and earnings.

Institutional and Insider Ownership

42.1% of Beyond Meat shares are owned by institutional investors. 11.0% of Beyond Meat shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of current ratings for Vital Farms and Beyond Meat, as reported by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Vital Farms 0 4 2 0 2.33
Beyond Meat 7 9 4 0 1.85

Vital Farms presently has a consensus target price of $40.00, suggesting a potential upside of 55.52%. Beyond Meat has a consensus target price of $110.85, suggesting a potential downside of 11.57%. Given Vital Farms’ stronger consensus rating and higher possible upside, analysts clearly believe Vital Farms is more favorable than Beyond Meat.

Valuation and Earnings

This table compares Vital Farms and Beyond Meat’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Vital Farms N/A N/A N/A N/A N/A
Beyond Meat $297.90 million 26.36 -$12.44 million ($0.04) -3,133.75

Vital Farms has higher earnings, but lower revenue than Beyond Meat.


This table compares Vital Farms and Beyond Meat’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Vital Farms N/A N/A N/A
Beyond Meat -6.97% -4.49% -3.56%


Vital Farms beats Beyond Meat on 5 of the 9 factors compared between the two stocks.

Vital Farms Company Profile

Vital Farms, Inc., an ethical food company, provides pasture-raised products in the United States. It offers shell eggs, butter, hard-boiled eggs, ghee, liquid whole eggs, and egg bite products. The company was founded in 2007 and is headquartered in Austin, Texas.

Beyond Meat Company Profile

Beyond Meat, Inc., a food company, manufactures, markets, and sells plant-based meat products in the United States and internationally. It operates under the Beyond Meat, Beyond Burger, Beyond Beef, Beyond Sausage, Beyond Breakfast Sausage, Beyond Chicken, Beyond Fried Chicken, Beyond Meatball, the Caped Steer Logo, GO BEYOND, Eat What You Love, The Cookout Classic, The Future of Protein, and The Future of Protein Beyond Meat trademarks. The company sells its products through grocery, mass merchandiser, club and convenience store, natural retailer channels, direct to consumer, restaurants, foodservice outlets, and schools. The company was formerly known as Savage River, Inc. and changed its name to Beyond Meat, Inc. in September 2018. Beyond Meat, Inc. was founded in 2009 and is headquartered in El Segundo, California.

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