Tuniu Corporation (NASDAQ: TOUR) and Expedia (NASDAQ:EXPE) are both computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, risk, profitability, valuation, earnings and dividends.

Institutional and Insider Ownership

84.3% of Expedia shares are held by institutional investors. 76.1% of Tuniu Corporation shares are held by insiders. Comparatively, 20.9% of Expedia shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Volatility & Risk

Tuniu Corporation has a beta of 1.35, indicating that its share price is 35% more volatile than the S&P 500. Comparatively, Expedia has a beta of 0.93, indicating that its share price is 7% less volatile than the S&P 500.


Expedia pays an annual dividend of $1.20 per share and has a dividend yield of 0.8%. Tuniu Corporation does not pay a dividend. Expedia pays out 56.9% of its earnings in the form of a dividend.


This table compares Tuniu Corporation and Expedia’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Tuniu Corporation -23.64% -34.20% -17.07%
Expedia 3.49% 10.98% 3.40%

Analyst Ratings

This is a breakdown of recent ratings and price targets for Tuniu Corporation and Expedia, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Tuniu Corporation 0 0 2 0 3.00
Expedia 0 4 22 1 2.89

Tuniu Corporation presently has a consensus target price of $11.00, indicating a potential upside of 41.21%. Expedia has a consensus target price of $163.07, indicating a potential upside of 9.82%. Given Tuniu Corporation’s stronger consensus rating and higher possible upside, equities research analysts plainly believe Tuniu Corporation is more favorable than Expedia.

Earnings & Valuation

This table compares Tuniu Corporation and Expedia’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Tuniu Corporation $1.06 billion 0.69 -$243.11 million ($1.96) -3.97
Expedia $9.45 billion 2.18 $1.19 billion $2.11 70.37

Expedia has higher revenue and earnings than Tuniu Corporation. Tuniu Corporation is trading at a lower price-to-earnings ratio than Expedia, indicating that it is currently the more affordable of the two stocks.


Expedia beats Tuniu Corporation on 11 of the 16 factors compared between the two stocks.

About Tuniu Corporation

Tuniu Corporation is an online leisure travel company. The Company offers a selection of packaged tours, including organized tours and self-guided tours, as well as travel-related services for leisure travelers. Its online platform, which consists of its tuniu.com Website and mobile platform, provides product and travel information to enable leisure travelers to plan their travels. Its organized tours offer pre-arranged itineraries, transportation, accommodations, entertainment, meals and tour guide services. Its self-guided tours consist of combinations of flights and hotel bookings and other optional add-ons, such as airport pick-ups. Its other travel-related services include sales of tourist attraction tickets, visa processing services, financial services, hotel booking services and air ticketing services. Its online platform contains travel guides featuring photos, information and recommendations for all destinations it covers.

About Expedia

Expedia, Inc. is an online travel company. The Company operates through four segments: Core Online Travel Agencies (Core OTA), trivago, Egencia and HomeAway. The Company’s Core OTA segment provides a range of travel and advertising services to its customers across the world, through a range of brands, including Expedia.com and Hotels.com in the United States, and localized Expedia and Hotels.com Websites throughout the world, Orbitz.com, Expedia Affiliate Network, Hotwire.com, Travelocity, Wotif Group, CarRentals.com and Classic Vacations. The Company’s trivago segment sends referrals to online travel companies and travel service providers from its hotel metasearch Websites. Its Egencia segment, which also includes Orbitz Worldwide (Orbitz) for Business, provides managed travel services to corporate customers across the world. The Company’s HomeAway segment operates an online marketplace for the vacation rental industry.

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