Supercom (NASDAQ: SPCB) and Impinj (NASDAQ:PI) are both small-cap industrial products companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, dividends, institutional ownership, profitability, analyst recommendations, earnings and risk.

Earnings & Valuation

This table compares Supercom and Impinj’s top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Supercom $20.33 million 2.82 -$13.99 million N/A N/A
Impinj $112.29 million 4.37 -$1.67 million ($0.38) -61.63

Impinj has higher revenue and earnings than Supercom.

Analyst Recommendations

This is a summary of current recommendations and price targets for Supercom and Impinj, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Supercom 0 0 2 0 3.00
Impinj 0 3 4 0 2.57

Supercom currently has a consensus price target of $5.25, indicating a potential upside of 36.72%. Impinj has a consensus price target of $36.20, indicating a potential upside of 54.57%. Given Impinj’s higher probable upside, analysts plainly believe Impinj is more favorable than Supercom.

Insider and Institutional Ownership

21.0% of Supercom shares are owned by institutional investors. Comparatively, 83.0% of Impinj shares are owned by institutional investors. 15.2% of Impinj shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Profitability

This table compares Supercom and Impinj’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Supercom -38.60% -24.74% -16.86%
Impinj -5.97% -1.15% -0.87%

Summary

Impinj beats Supercom on 10 of the 11 factors compared between the two stocks.

About Supercom

SuperCom Ltd is a provider of traditional and digital identity solutions, providing safety, identification, tracking and security products to governments, and private and public organizations throughout the world. Through its e-government platforms and solutions for traditional and biometrics enrollment, personalization, issuance and border control services, the Company enables governments and national agencies to design and issue multi-identification documents and digital identity solutions to their citizens and visitors. Its Machine to Machine solutions identify, track and monitor people or objects in real time, enabling its customers to detect unauthorized movement of people, vehicles and other monitored objects. Its SFS products and solutions include SuperPay Suite, PureMoney Suite, SuperPOS, SafeMoney for Smartphones and PowaPOS. Its other offerings include RFID and Mobile PureRF suite, domestic violence victim protection system and PureProtect application, among others.

About Impinj

Impinj, Inc. is a provider of RAIN radio frequency identification (RFID) solutions. The Company sells a platform that includes endpoint integrated circuits (ICs), reader ICs, readers and gateways that enable wireless connectivity to everyday items, and software that delivers Item Intelligence from endpoint reads. The Impinj Platform connects billions of everyday items, such as apparel, medical supplies, automobile parts, drivers’ licenses, food and luggage to applications, such as inventory management, patient safety, asset tracking and item authentication, delivering real-time information to businesses about items they create, manage, transport and sell. The Impinj Platform wirelessly delivers information about these items’ identity, location and authenticity, or Item Intelligence, to the digital world.

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