Christopher & Banks (NYSE: CBK) and J.Jill (NYSE:JILL) are both small-cap retail/wholesale companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, dividends, profitability, analyst recommendations, valuation, institutional ownership and earnings.

Analyst Ratings

This is a breakdown of current recommendations and price targets for Christopher & Banks and J.Jill, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Christopher & Banks 0 0 0 0 N/A
J.Jill 0 5 4 0 2.44

J.Jill has a consensus target price of $15.38, indicating a potential upside of 106.10%. Given J.Jill’s higher possible upside, analysts plainly believe J.Jill is more favorable than Christopher & Banks.

Profitability

This table compares Christopher & Banks and J.Jill’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Christopher & Banks -8.48% -46.51% -22.89%
J.Jill 4.15% 23.68% 5.57%

Valuation and Earnings

This table compares Christopher & Banks and J.Jill’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Christopher & Banks $381.61 million 0.12 -$17.78 million ($0.82) -1.50
J.Jill $639.06 million 0.51 $24.07 million $0.65 11.48

J.Jill has higher revenue and earnings than Christopher & Banks. Christopher & Banks is trading at a lower price-to-earnings ratio than J.Jill, indicating that it is currently the more affordable of the two stocks.

Insider & Institutional Ownership

39.2% of Christopher & Banks shares are held by institutional investors. Comparatively, 31.3% of J.Jill shares are held by institutional investors. 18.6% of Christopher & Banks shares are held by company insiders. Comparatively, 8.7% of J.Jill shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Summary

J.Jill beats Christopher & Banks on 9 of the 11 factors compared between the two stocks.

Christopher & Banks Company Profile

Christopher & Banks Corporation is a national specialty retailer featuring private-brand women’s apparel and accessories. The Company offers its customers an assortment of clothing for everyday needs. Its merchandise assortments include designs of women’s apparel, generally consisting of casual clothing, everyday basics, wear-to-work, leisure/active wear, and sleepwear in missy, petite and women sizes. The Company also offers a selection of jewelry and accessories, including footwear. The Company operates in the Retail Operations segment, which includes the operation of its retail stores, outlet stores, online and mobile. The Retail Operations segment includes activities generated by the Company’s retail store locations (Missy Petite Women (MPW), Outlet stores, Christopher & Banks (CB), and C.J. Banks (CJ)), as well as the e-commerce business. Its merchandise is developed for women of all sizes, age 40 and older.

J.Jill Company Profile

J.Jill, Inc. (J.Jill) operates as a specialty retailer in the women’s apparel industry. J.Jill is a women’s apparel brand focused on customer in the 40-65 age segment. The Company operates an integrated omni-channel platform that is diversified across its retail stores, Website and catalogs. It operates in the retail and direct channels segment. Its direct channel consists of its Website and catalog orders. As of January 28, 2017, it operated 275 stores in 43 states. The Company also offers a range of footwear and accessories, including scarves, jewelry and hosiery. Its products are marketed under the J.Jill brand name and sold through its direct and retail channels. It offers two sub-brands as extensions of its brand aesthetic: Pure Jill and Wearever. Its Website provides customers with access to the J.Jill product offering and features content, including updates on new collections and guidance on how to wear and wardrobe its styles.

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