ASV (NASDAQ: ASV) and Douglas Dynamics (NYSE:PLOW) are both small-cap industrial products companies, but which is the superior investment? We will contrast the two companies based on the strength of their valuation, earnings, profitability, risk, institutional ownership, analyst recommendations and dividends.


Douglas Dynamics pays an annual dividend of $0.96 per share and has a dividend yield of 2.4%. ASV does not pay a dividend. Douglas Dynamics pays out 71.6% of its earnings in the form of a dividend. Douglas Dynamics has increased its dividend for 4 consecutive years.

Valuation and Earnings

This table compares ASV and Douglas Dynamics’ revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
ASV $103.80 million 0.80 -$1.17 million N/A N/A
Douglas Dynamics $416.27 million 2.16 $39.00 million $1.34 29.70

Douglas Dynamics has higher revenue and earnings than ASV.

Analyst Ratings

This is a summary of current ratings for ASV and Douglas Dynamics, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
ASV 0 0 3 0 3.00
Douglas Dynamics 0 0 2 0 3.00

ASV currently has a consensus price target of $10.92, indicating a potential upside of 28.43%. Douglas Dynamics has a consensus price target of $42.00, indicating a potential upside of 5.53%. Given ASV’s higher probable upside, research analysts plainly believe ASV is more favorable than Douglas Dynamics.

Institutional & Insider Ownership

41.2% of ASV shares are held by institutional investors. Comparatively, 90.3% of Douglas Dynamics shares are held by institutional investors. 3.2% of Douglas Dynamics shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.


This table compares ASV and Douglas Dynamics’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
ASV 0.33% -0.78% -0.40%
Douglas Dynamics 6.59% 13.98% 4.58%


Douglas Dynamics beats ASV on 10 of the 13 factors compared between the two stocks.

ASV Company Profile

ASV Holdings, Inc. (ASV) is engaged in designing and manufacturing a range of compact track loader (CTL) and skid steer loader (SSL) equipment for construction, agricultural and forestry industries. The Company manufactures Posi-Track, rubber-tracked CTLs with multi-level suspension. CTLs are compact tracked vehicles with lift arms that functions in wet, muddy, snowy or harsh conditions and where there are slopes and grades, such as in a construction, agriculture or forestry environment. SSLs are wheeled vehicles with lift arms that can be outfitted with the same attachments as CTLs and can therefore be used in the same applications. The Company also serves as a private label original equipment manufacturer (OEM) for several manufacturers. It provides pre- and post-sale dealer support, after-sale technical support and replacement parts. The Company markets through a distribution network in North America, Australia and New Zealand under the ASV and Terex brands.

Douglas Dynamics Company Profile

Douglas Dynamics, Inc. is a manufacturer and up-fitter of commercial vehicle attachments and equipment. The Company’s portfolio includes snow and ice management attachments sold under the BLIZZARD, FISHER, HENDERSON, SNOWEX and WESTERN brands, turf care equipment under the TURFEX brand and industrial maintenance equipment under the SWEEPEX brand. The Company operates through two segments: Work Truck Attachments and Work Truck Solutions. The Work Truck Attachments segment includes snow and ice management attachments sold under the FISHER, WESTERN, HENDERSON and SNOWEX brands. The Work Truck Solutions segment includes the up-fit of attachments and storage solutions for commercial work vehicles under the DEJANA brand and its related sub-brands. In its Work Truck Attachments segment, the Company offers a product line of snowplows, and sand and salt spreaders for light and heavy duty trucks. Its Work Truck Solutions products consist of truck and vehicle up-fits.

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