Acxiom (NASDAQ:ACXM) and Sohu.com (NASDAQ:SOHU) are both computer and technology companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, profitability, valuation, analyst recommendations, institutional ownership, earnings and risk.

Profitability

This table compares Acxiom and Sohu.com’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Acxiom 2.34% 3.93% 2.45%
Sohu.com -27.38% -19.39% -10.29%

Valuation and Earnings

This table compares Acxiom and Sohu.com’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Acxiom $917.41 million 4.28 $23.48 million $0.44 115.30
Sohu.com $1.86 billion 0.44 -$554.52 million ($8.77) -2.42

Acxiom has higher earnings, but lower revenue than Sohu.com. Sohu.com is trading at a lower price-to-earnings ratio than Acxiom, indicating that it is currently the more affordable of the two stocks.

Analyst Recommendations

This is a breakdown of current recommendations for Acxiom and Sohu.com, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Acxiom 0 0 5 0 3.00
Sohu.com 0 1 0 0 2.00

Acxiom currently has a consensus price target of $46.00, suggesting a potential downside of 9.32%. Sohu.com has a consensus price target of $57.00, suggesting a potential upside of 168.24%. Given Sohu.com’s higher probable upside, analysts plainly believe Sohu.com is more favorable than Acxiom.

Risk and Volatility

Acxiom has a beta of 1.42, indicating that its share price is 42% more volatile than the S&P 500. Comparatively, Sohu.com has a beta of 1, indicating that its share price has a similar volatility profile to the S&P 500.

Institutional & Insider Ownership

94.5% of Acxiom shares are owned by institutional investors. Comparatively, 63.8% of Sohu.com shares are owned by institutional investors. 3.5% of Acxiom shares are owned by company insiders. Comparatively, 21.1% of Sohu.com shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Acxiom beats Sohu.com on 11 of the 14 factors compared between the two stocks.

Acxiom Company Profile

Acxiom Corporation operates a technology and enablement services company in the United States, Europe, the Asia-Pacific, and internationally. The company operates through three segments: Connectivity, Audience Solutions, and Marketing Services. The Connectivity segment provides a foundational identity resolution layer, which enables its clients to identify and reach consumers across channels and measure the impact of marketing on sales. This segment offers LiveRamp IdentityLink, an identity resolution service that ties data back to real people and makes it possible to onboard that data for people-based marketing initiatives across digital channels. Its IdentityLink serves brands and agencies, marketing technology providers, data owners, and publishers. The Audience Solutions segment offers consumer demographics products, including InfoBase products to marketers with the ability to identify and reach the right audience with the right message across traditional and digital channels; and AbiliTec, which enables brands recognize individuals and households using various types of input variables and connect identities online and offline. The Marketing Services segment offers marketing database services, and strategy and analytics. The company serves companies and organizations in the financial services, insurance, information services, direct marketing, retail, consumer packaged goods, technology, automotive, healthcare, travel, and communications industries, as well as in the non-profit and government sectors. Acxiom Corporation was founded in 1969 and is headquartered in Conway, Arkansas.

Sohu.com Company Profile

Sohu.com Inc. provides online media, search, and game services on personal computers (PCs), mobile devices, and tablets in the People's Republic of China. The company operates sohu.com, which provides online news and information; Sohu News APP, a mobile phone application, as well as m.sohu.com mobile portal; tv.sohu.com that offers online video content and service, as well as Sohu Video APP, a mobile phone application; and focus.cn, which provides online real estate information and services. It also offers paid subscription services, interactive broadcasting services, and sub-licensing of purchased video content to third parties. The company's search and search-related business provides Sogou Search, which makes information accessible for Chinese Internet users; Sogou Input Method, a cloud-based Chinese language input software for PC and mobile users; Sogou Browser for Web navigation; Sogou Web Directory, a content aggregation and distribution platform; and Sogou Translation to deliver language translation, as well as offers pay-for-click and other online advertising services for advertisers. In addition, its online game business offers PC games, mobile games, and Web games to game players. Further, the company's platform channel business operates 17173.com Website, a game information portal; RaidCall, which provides online music and entertainment services; and MoboTap that offers software applications for PCs and mobile devices through the Dolphin Browser, a gateway to a host of user activities on mobile devices, as well as online card and board games. Additionally, it provides Internet value-added services; and cinema advertising services. The company was formerly known as Internet Technologies China Incorporated and changed its name to Sohu.com Inc. in September 1999. Sohu.com Inc. was founded in 1996 and is headquartered in Beijing, the People's Republic of China.

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