51job (NASDAQ: JOBS) is one of 15 public companies in the “PUBLISHING” industry, but how does it weigh in compared to its peers? We will compare 51job to related companies based on the strength of its profitability, analyst recommendations, valuation, risk, earnings, dividends and institutional ownership.

Institutional & Insider Ownership

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41.8% of 51job shares are owned by institutional investors. Comparatively, 57.7% of shares of all “PUBLISHING” companies are owned by institutional investors. 14.1% of shares of all “PUBLISHING” companies are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Volatility and Risk

51job has a beta of 1.27, meaning that its stock price is 27% more volatile than the S&P 500. Comparatively, 51job’s peers have a beta of 1.25, meaning that their average stock price is 25% more volatile than the S&P 500.


This table compares 51job and its peers’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
51job 13.05% 15.72% 9.76%
51job Competitors 7.23% 12.16% 4.37%

Analyst Recommendations

This is a breakdown of current ratings and target prices for 51job and its peers, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
51job 0 0 2 0 3.00
51job Competitors 38 205 147 10 2.32

51job presently has a consensus price target of $60.00, suggesting a potential downside of 31.44%. As a group, “PUBLISHING” companies have a potential upside of 10.86%. Given 51job’s peers higher probable upside, analysts plainly believe 51job has less favorable growth aspects than its peers.

Valuation & Earnings

This table compares 51job and its peers gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Net Income Price/Earnings Ratio
51job $437.82 million $57.15 million 104.19
51job Competitors $1.40 billion $89.19 million 59.91

51job’s peers have higher revenue and earnings than 51job. 51job is trading at a higher price-to-earnings ratio than its peers, indicating that it is currently more expensive than other companies in its industry.


51job beats its peers on 7 of the 13 factors compared.

51job Company Profile

51job, Inc. is a holding company. The Company is a provider of integrated human resource services in China. The Company focuses on online recruitment advertising. The Company operates over three Websites, including www.51job.com, www.yingjiesheng.com and www.51jingying.com, which are utilized by a base of corporate employers, reach an audience of job seekers and aggregate job information from over 100 cities across China. The Company provides a range of human resource services in the categories, such as recruitment advertising services, including online recruitment services provided by its Websites, and other human resource related services, including business process outsourcing, training, campus recruitment, professional assessment tools, salary and other human resource related surveys, human resource conferences and executive search services.

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