Renren (NYSE: RENN) and LinkedIn Corp (NYSE:LNKD) are both computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, dividends, institutional ownership, earnings, valuation, risk and analyst recommendations.

Earnings and Valuation

This table compares Renren and LinkedIn Corp’s revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
Renren $73.53 million 7.51 -$70.01 million ($2.66) -3.03
LinkedIn Corp N/A N/A N/A ($1.24) -158.03

LinkedIn Corp has higher revenue, but lower earnings than Renren. LinkedIn Corp is trading at a lower price-to-earnings ratio than Renren, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Renren and LinkedIn Corp’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Renren -242.59% -22.98% -15.37%
LinkedIn Corp 0.95% 0.72% 0.49%

Analyst Recommendations

This is a breakdown of current ratings and target prices for Renren and LinkedIn Corp, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Renren 0 0 0 0 N/A
LinkedIn Corp 0 4 0 0 2.00

LinkedIn Corp has a consensus target price of $204.00, indicating a potential upside of 4.10%. Given LinkedIn Corp’s higher possible upside, analysts plainly believe LinkedIn Corp is more favorable than Renren.

Institutional & Insider Ownership

2.6% of Renren shares are held by institutional investors. Comparatively, 64.0% of LinkedIn Corp shares are held by institutional investors. 12.7% of LinkedIn Corp shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Risk and Volatility

Renren has a beta of 0.88, meaning that its stock price is 12% less volatile than the S&P 500. Comparatively, LinkedIn Corp has a beta of 1.58, meaning that its stock price is 58% more volatile than the S&P 500.

Summary

LinkedIn Corp beats Renren on 8 of the 9 factors compared between the two stocks.

About Renren

Renren Inc. operates a real name social networking Internet platform in China. The Company enables users to connect and communicate with each other, share photos, and various features and services. The Company is developing Internet finance business to leverage its social networking services and user base in China, particularly focusing on the audience of college students and young people in China. The Company operates through two segments: Renren and Internet finance. The Company’s Renren segment focuses on online advertising and Internet value-added services (IVAS). The Company’s Internet finance segment includes Renren Fenqi, an online platform, which provides credit financing to college students in China through the form of payment by installments; its used automobile financing business, which provides credit financing to used automobile dealers, and Renren Licai, a financing and lending platform.

About LinkedIn Corp

LinkedIn Corporation (LinkedIn) is a professional network on the Internet with approximately 400 million members in over 200 countries and territories. The Company provides the majority of its products at no cost to its members. It offers approximately three product lines: Talent Solutions, which includes Hiring, and Learning and Development; Marketing Solutions and Premium Subscriptions. Its products are sold through approximately two channels, an offline field sales organization, which engages with both large and small enterprise customers, as well as an online, self-serve channel, which includes enterprise customers and individual members purchasing subscriptions. Its solutions include Free Solutions and Monetized Solutions. Its Free Solutions include Stay Connected and Informed, and Advance My Career. The Company’s Monetized Solutions include Talent Solutions, which includes Hiring, and Learning and Development, Marketing Solutions and Premium Subscriptions.

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