ReachLocal (RLOC) versus The Competition Financial Review
ReachLocal (NASDAQ: RLOC) is one of 32 public companies in the “Advertising & Marketing” industry, but how does it compare to its competitors? We will compare ReachLocal to similar businesses based on the strength of its dividends, valuation, profitability, institutional ownership, earnings, analyst recommendations and risk.
Earnings and Valuation
This table compares ReachLocal and its competitors revenue, earnings per share and valuation.
|Gross Revenue||Net Income||Price/Earnings Ratio|
|ReachLocal Competitors||$2.71 billion||$171.61 million||-487.08|
Institutional and Insider Ownership
57.6% of shares of all “Advertising & Marketing” companies are owned by institutional investors. 22.0% of shares of all “Advertising & Marketing” companies are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.
This is a breakdown of current ratings for ReachLocal and its competitors, as provided by MarketBeat.com.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
As a group, “Advertising & Marketing” companies have a potential upside of 18.52%. Given ReachLocal’s competitors higher probable upside, analysts clearly believe ReachLocal has less favorable growth aspects than its competitors.
This table compares ReachLocal and its competitors’ net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
ReachLocal competitors beat ReachLocal on 6 of the 8 factors compared.
ReachLocal, Inc. (ReachLocal) offers a range of online marketing and reporting solutions. The Company’s digital marketing solution consists of products and solutions in three categories: digital advertising (including ReachSearch, ReachDisplay, ReachDisplay InApp and ReachRetargeting); Web presence (including ReachSite+ReachEdge, ReachSEO, ReachCast, ReachListings and TotalLiveChat), and software (ReachEdge and Kickserv). It focuses on small to medium-sized businesses (SMBs). The Company delivers its suite of products and solutions to local businesses through a combination of its technology platform, its direct inside and outside sales force, and select third-party agencies and resellers. It also focuses on certain core verticals, which include home services, professional services, specialty services and healthcare. It also provides solutions to multi-location advertisers, such as franchises and other businesses that have multiple locations across a number of cities and states.
Receive News & Ratings for ReachLocal Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for ReachLocal and related companies with MarketBeat.com's FREE daily email newsletter.