Quotient Technology (NYSE:QUOT) and Insignia Systems (NASDAQ:ISIG) are both small-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, earnings, profitability, dividends, analyst recommendations, risk and institutional ownership.

Profitability

This table compares Quotient Technology and Insignia Systems’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Quotient Technology -5.27% -3.11% -1.93%
Insignia Systems 4.90% 10.68% 7.28%

Institutional and Insider Ownership

76.4% of Quotient Technology shares are owned by institutional investors. Comparatively, 17.0% of Insignia Systems shares are owned by institutional investors. 9.5% of Quotient Technology shares are owned by company insiders. Comparatively, 2.2% of Insignia Systems shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Volatility & Risk

Quotient Technology has a beta of 0.15, suggesting that its share price is 85% less volatile than the S&P 500. Comparatively, Insignia Systems has a beta of 0.85, suggesting that its share price is 15% less volatile than the S&P 500.

Earnings and Valuation

This table compares Quotient Technology and Insignia Systems’ gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Quotient Technology $322.11 million 3.59 -$15.07 million ($0.13) -93.54
Insignia Systems $26.43 million 0.79 -$630,000.00 N/A N/A

Insignia Systems has lower revenue, but higher earnings than Quotient Technology.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Quotient Technology and Insignia Systems, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Quotient Technology 0 1 4 0 2.80
Insignia Systems 0 0 0 0 N/A

Quotient Technology presently has a consensus price target of $17.00, indicating a potential upside of 39.80%. Given Quotient Technology’s higher probable upside, analysts plainly believe Quotient Technology is more favorable than Insignia Systems.

About Quotient Technology

Quotient Technology Inc. provides digital marketing platform that offers digital coupons and media solutions to consumer packaged goods (CPGs) brands, retailers, and shoppers in the United States. The company operates its platform across various distribution networks, reaching approximately 60 million shoppers, including the app and Website of its flagship consumer brand, Coupons.com, other owned and operated properties, and various publisher partners. It also operates Retailer iQ on a co-branded or white label basis with retail partners, providing them a digital platform to engage with their shoppers across their Websites, mobiles, e-commerce, and social channels. In addition, the company offers promotions and digital advertising services. It serves approximately 700 CPGs, representing approximately 2,000 brands, including various food, beverage, personal, and household product manufacturers; retail partners representing various classes of trade, such as grocery retailers, as well as drug, dollar, club, and mass merchandise channels; and consumers visiting its Web, mobile properties, and social channels. The company was formerly known as Coupons.com Incorporated and changed its name to Quotient Technology Inc. in October 2015. Quotient Technology Inc. was founded in 1998 and is headquartered in Mountain View, California.

About Insignia Systems

Insignia Systems, Inc. develops and markets in-store advertising products, programs, and services to retailers and consumer packaged goods manufacturers in the United States and internationally. The company's primary product is the Point-Of-Purchase Services in-store marketing program that allows manufacturers to deliver product information to consumers at the point-of-purchase, and to leverage the local retailer brand and store-specific prices. Its products also include POPSign program, a point-of-purchase advertising and promotion program that delivers information from manufacturers, such as product uses and features, nutritional information, advertising taglines, product images, or usage photos; and freshADS, an advertising vehicle. In addition, the company offers brand-equity signage programs; provides adhesive and non-adhesive supplies in various colors, sizes, and weights; and sells laser printable cardstock and label supplies. Insignia Systems, Inc. was founded in 1990 and is based in Minneapolis, Minnesota.

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