Jack In The Box (NASDAQ:JACK – Get Free Report) and Pursuit Attractions and Hospitality (NYSE:PRSU – Get Free Report) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, valuation, earnings, dividends, institutional ownership, profitability and analyst recommendations.
Analyst Recommendations
This is a breakdown of current ratings for Jack In The Box and Pursuit Attractions and Hospitality, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Jack In The Box | 2 | 13 | 3 | 0 | 2.06 |
| Pursuit Attractions and Hospitality | 0 | 2 | 3 | 0 | 2.60 |
Jack In The Box currently has a consensus price target of $17.22, suggesting a potential upside of 17.45%. Pursuit Attractions and Hospitality has a consensus price target of $51.67, suggesting a potential upside of 7.20%. Given Jack In The Box’s higher probable upside, equities analysts plainly believe Jack In The Box is more favorable than Pursuit Attractions and Hospitality.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Jack In The Box | $1.47 billion | 0.19 | -$80.72 million | $1.73 | 8.47 |
| Pursuit Attractions and Hospitality | $452.42 million | 2.90 | $22.67 million | $1.33 | 36.24 |
Pursuit Attractions and Hospitality has lower revenue, but higher earnings than Jack In The Box. Jack In The Box is trading at a lower price-to-earnings ratio than Pursuit Attractions and Hospitality, indicating that it is currently the more affordable of the two stocks.
Insider & Institutional Ownership
99.8% of Jack In The Box shares are held by institutional investors. Comparatively, 89.9% of Pursuit Attractions and Hospitality shares are held by institutional investors. 1.4% of Jack In The Box shares are held by company insiders. Comparatively, 0.8% of Pursuit Attractions and Hospitality shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Risk and Volatility
Jack In The Box has a beta of 1.38, indicating that its share price is 38% more volatile than the S&P 500. Comparatively, Pursuit Attractions and Hospitality has a beta of 1.37, indicating that its share price is 37% more volatile than the S&P 500.
Profitability
This table compares Jack In The Box and Pursuit Attractions and Hospitality’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Jack In The Box | 2.84% | -6.33% | 2.75% |
| Pursuit Attractions and Hospitality | 7.94% | 5.93% | 3.82% |
Summary
Pursuit Attractions and Hospitality beats Jack In The Box on 7 of the 13 factors compared between the two stocks.
About Jack In The Box
Jack in the Box Inc. operates and franchises Jack in the Box and Del Taco quick-service restaurants in the United States. The company was founded in 1951 and is headquartered in San Diego, California.
About Pursuit Attractions and Hospitality
Pursuit Attractions & Hospitality, Inc. engages in the provision of hospitality and leisure activities, experiential marketing, and live events. It operates through the following segments: Pursuit, Spiro, and GES Exhibitions. The Pursuit segment provides travel experiences that include recreational attractions, unique hotels and lodges, food and beverage, retail, sightseeing, and ground transportation services. The Spiro segment is an experiential marketing agency that partners with brands around the world to manage and elevate their global experiential marketing activities. The GES Exhibitions segment is a global exhibition services company that partners with exhibition and conference organizers as a full-service provider of strategic and logistics solutions to manage the complexity of their shows. The company was founded in 1926 and is headquartered in Denver, CO.
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