Prudential PLC Sells 17,623 Shares of Apple Inc. $AAPL

Prudential PLC reduced its stake in shares of Apple Inc. (NASDAQ:AAPL) by 1.2% during the 4th quarter, HoldingsChannel reports. The institutional investor owned 1,465,579 shares of the iPhone maker’s stock after selling 17,623 shares during the quarter. Apple comprises 3.2% of Prudential PLC’s portfolio, making the stock its 4th biggest holding. Prudential PLC’s holdings in Apple were worth $398,432,000 at the end of the most recent quarter.

Several other institutional investors and hedge funds also recently added to or reduced their stakes in the stock. Argent Advisors Inc. grew its position in Apple by 0.9% during the fourth quarter. Argent Advisors Inc. now owns 40,204 shares of the iPhone maker’s stock worth $10,930,000 after buying an additional 347 shares during the period. Curio Wealth LLC grew its position in Apple by 22.9% during the fourth quarter. Curio Wealth LLC now owns 6,453 shares of the iPhone maker’s stock worth $1,767,000 after buying an additional 1,201 shares during the period. Avise Financial Cooperative Inc. acquired a new position in Apple during the fourth quarter worth about $4,090,000. Vista Cima Wealth Management LLC grew its position in Apple by 39.8% during the fourth quarter. Vista Cima Wealth Management LLC now owns 21,411 shares of the iPhone maker’s stock worth $5,821,000 after buying an additional 6,098 shares during the period. Finally, Vise Technologies Inc. grew its position in shares of Apple by 76.9% in the fourth quarter. Vise Technologies Inc. now owns 514,365 shares of the iPhone maker’s stock valued at $139,835,000 after purchasing an additional 223,526 shares during the last quarter. 67.73% of the stock is currently owned by institutional investors and hedge funds.

Insider Activity at Apple

In other Apple news, SVP Deirdre O’brien sold 30,002 shares of the firm’s stock in a transaction on Thursday, April 2nd. The shares were sold at an average price of $255.35, for a total transaction of $7,661,010.70. Following the completion of the transaction, the senior vice president directly owned 136,810 shares of the company’s stock, valued at $34,934,433.50. This trade represents a 17.99% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Timothy D. Cook sold 64,949 shares of the firm’s stock in a transaction on Thursday, April 2nd. The stock was sold at an average price of $254.23, for a total transaction of $16,511,984.27. Following the transaction, the chief executive officer directly owned 3,280,418 shares of the company’s stock, valued at approximately $833,980,668.14. This represents a 1.94% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders sold 97,759 shares of company stock valued at $24,964,305 in the last 90 days. 0.06% of the stock is currently owned by insiders.

Apple News Summary

Here are the key news stories impacting Apple this week:

• Positive Sentiment: Morgan Stanley and TD Cowen raised their price targets on Apple after WWDC, signaling confidence that the AI rollout could support longer-term upside. Morgan Stanley revamps Apple stock target after key event
• Positive Sentiment: Analysts say Apple’s new AI features may help spark a bigger iPhone upgrade cycle and strengthen Services revenue over time. Apple’s AI could usher in a historic upgrade cycle that investors are overlooking
• Neutral Sentiment: Apple introduced a more capable Siri and platform-wide AI upgrades at WWDC, which could matter for future device demand, but investors are still waiting for proof of monetization. WWDC 2026: Everything announced on Siri AI, iOS 27, Apple Intelligence and more
• Negative Sentiment: The stock fell after WWDC because the AI reveal did not deliver the immediate breakthrough many investors expected, and the rollout looks gradual rather than explosive. Why Apple (AAPL) Shares Are Sliding Today
• Negative Sentiment: Some analysts warned that older iPhones may not be able to run the new AI features well, limiting the addressable installed base and near-term upside. Apple’s AI Siri will be held back by aging devices, Morgan Stanley says

Apple Stock Performance

Apple stock opened at $291.58 on Thursday. Apple Inc. has a 12-month low of $195.07 and a 12-month high of $317.40. The company has a market capitalization of $4.28 trillion, a price-to-earnings ratio of 35.26, a price-to-earnings-growth ratio of 2.53 and a beta of 1.09. The company has a debt-to-equity ratio of 0.70, a current ratio of 1.07 and a quick ratio of 1.02. The firm’s fifty day moving average price is $284.09 and its 200 day moving average price is $271.97.

Apple (NASDAQ:AAPL) last announced its quarterly earnings data on Thursday, April 30th. The iPhone maker reported $2.01 earnings per share for the quarter, topping the consensus estimate of $1.95 by $0.06. The company had revenue of $111.18 billion during the quarter, compared to analyst estimates of $109.46 billion. Apple had a net margin of 27.15% and a return on equity of 146.69%. The firm’s revenue for the quarter was up 16.6% compared to the same quarter last year. During the same period last year, the business earned $1.65 EPS. On average, research analysts forecast that Apple Inc. will post 8.74 EPS for the current fiscal year.

Apple Increases Dividend

The business also recently disclosed a quarterly dividend, which was paid on Thursday, May 14th. Shareholders of record on Monday, May 11th were issued a dividend of $0.27 per share. The ex-dividend date of this dividend was Monday, May 11th. This represents a $1.08 annualized dividend and a yield of 0.4%. This is an increase from Apple’s previous quarterly dividend of $0.26. Apple’s dividend payout ratio (DPR) is 13.06%.

Analyst Upgrades and Downgrades

Several analysts have recently commented on AAPL shares. KeyCorp reiterated a “sector weight” rating on shares of Apple in a research report on Tuesday. BNP Paribas Exane upgraded shares of Apple from a “neutral” rating to an “outperform” rating and set a $300.00 price target on the stock in a research report on Friday, April 17th. Evercore reiterated an “outperform” rating on shares of Apple in a research report on Monday. UBS Group reiterated a “buy” rating on shares of Apple in a research report on Tuesday. Finally, Bank of America reiterated a “buy” rating and issued a $380.00 price target (up from $330.00) on shares of Apple in a research report on Tuesday, May 26th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-three have given a Buy rating, ten have given a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat, Apple has an average rating of “Moderate Buy” and an average target price of $314.59.

About Apple

Apple Inc (NASDAQ: AAPL) is a multinational technology company headquartered in Cupertino, California, founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The company designs, develops and sells consumer electronics, software and services. Over its history Apple has evolved from personal computers to a broad portfolio that spans mobile devices, wearables, home entertainment and digital services.

Apple’s principal hardware products include the iPhone smartphone, iPad tablet, Mac personal computers, Apple Watch wearable devices and a range of accessories such as AirPods and HomePod.