Procter & Gamble (NYSE:PG) Trading Down 2.8% – Should You Sell?

Shares of Procter & Gamble Company (The) (NYSE:PG) traded down 2.8% on Thursday . The company traded as low as $153.77 and last traded at $153.94. 10,009,666 shares were traded during trading, a decline of 14% from the average session volume of 11,602,412 shares. The stock had previously closed at $158.30.

Procter & Gamble News Summary

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: PG is listed among “Dividend Kings” that have raised payouts for 50+ years, reinforcing its reputation for steady income and long-term capital allocation discipline. These Dividend Kings Have Raised Their Dividends for 50+ Years
• Positive Sentiment: PG launched a new Mr. Clean innovation, a marketing/product catalyst that can support category momentum and incremental sales if adoption is strong. Mr. Clean Unretires and Launches New Innovation to Tackle Messes
• Positive Sentiment: Analysts/reports highlight PG among consumer staples poised to benefit from resilient category demand, digital expansion and portfolio optimization — a constructive industry backdrop for sales and margin stability. 4 Consumer Product Stocks Set to Benefit From Strong Industry Momentum
• Neutral Sentiment: Valuation/peer-compare pieces (KVUE vs. PG) provide context for investors considering relative value in staples, but they are analysis pieces rather than fresh catalysts. KVUE vs. PG: Which Stock Is the Better Value Option?
• Negative Sentiment: Multiple reports link recent share weakness to insider selling and related filings, which can trigger short-term selling pressure even when underlying fundamentals are unchanged. Procter & Gamble (NYSE:PG) Shares Down 2.3% Following Insider Selling
• Negative Sentiment: A specific insider sale was reported (Ma. Fatima Francisco sold 5,549 shares), a discrete filing that likely contributed to the volume and downward pressure. Ma. Fatima Francisco Sells 5,549 Shares of Procter & Gamble (NYSE:PG) Stock

Analysts Set New Price Targets

Several research firms have recently issued reports on PG. JPMorgan Chase & Co. raised Procter & Gamble from a “neutral” rating to an “overweight” rating and lifted their price target for the stock from $157.00 to $165.00 in a research report on Friday, January 23rd. Dbs Bank upgraded shares of Procter & Gamble from a “hold” rating to a “buy” rating in a research note on Friday, January 23rd. Erste Group Bank upgraded shares of Procter & Gamble from a “hold” rating to a “buy” rating in a report on Wednesday, February 18th. UBS Group boosted their price objective on shares of Procter & Gamble from $161.00 to $170.00 and gave the stock a “buy” rating in a report on Friday, January 23rd. Finally, Piper Sandler started coverage on Procter & Gamble in a research report on Wednesday, January 7th. They issued a “neutral” rating and a $150.00 price objective on the stock. Fourteen equities research analysts have rated the stock with a Buy rating and seven have assigned a Hold rating to the company. According to data from MarketBeat, Procter & Gamble has a consensus rating of “Moderate Buy” and a consensus price target of $168.33.

Procter & Gamble Price Performance

The firm has a 50-day simple moving average of $151.98 and a 200-day simple moving average of $151.21. The firm has a market capitalization of $357.76 billion, a PE ratio of 22.81, a PEG ratio of 5.34 and a beta of 0.37. The company has a debt-to-equity ratio of 0.49, a current ratio of 0.72 and a quick ratio of 0.51.

Procter & Gamble (NYSE:PG) last issued its quarterly earnings data on Thursday, January 22nd. The company reported $1.88 earnings per share for the quarter, topping the consensus estimate of $1.86 by $0.02. Procter & Gamble had a net margin of 19.30% and a return on equity of 32.21%. The firm had revenue of $22.21 billion for the quarter, compared to analysts’ expectations of $22.36 billion. During the same quarter in the prior year, the business earned $1.88 EPS. The business’s quarterly revenue was up 1.5% on a year-over-year basis. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. As a group, equities analysts forecast that Procter & Gamble Company will post 6.91 earnings per share for the current year.

Procter & Gamble Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Tuesday, February 17th. Shareholders of record on Friday, January 23rd were given a $1.0568 dividend. The ex-dividend date was Friday, January 23rd. This represents a $4.23 dividend on an annualized basis and a yield of 2.7%. Procter & Gamble’s dividend payout ratio is presently 62.67%.

Insider Activity at Procter & Gamble

In related news, CEO Ma. Fatima Francisco sold 5,549 shares of the company’s stock in a transaction on Friday, February 27th. The shares were sold at an average price of $165.29, for a total value of $917,194.21. Following the completion of the transaction, the chief executive officer owned 1,029 shares of the company’s stock, valued at approximately $170,083.41. This represents a 84.36% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through this link. Also, Chairman Jon R. Moeller sold 162,232 shares of the stock in a transaction on Thursday, February 12th. The stock was sold at an average price of $162.45, for a total value of $26,354,588.40. Following the completion of the sale, the chairman owned 319,385 shares of the company’s stock, valued at $51,884,093.25. The trade was a 33.68% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold 348,618 shares of company stock worth $55,462,643 in the last 90 days. Insiders own 0.20% of the company’s stock.

Institutional Investors Weigh In On Procter & Gamble

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in PG. Norges Bank purchased a new stake in shares of Procter & Gamble in the 4th quarter worth $4,664,783,000. Cardano Risk Management B.V. lifted its position in shares of Procter & Gamble by 1,104.8% in the 4th quarter. Cardano Risk Management B.V. now owns 9,521,440 shares of the company’s stock worth $1,364,518,000 after purchasing an additional 8,731,126 shares during the period. Laurel Wealth Advisors LLC boosted its stake in shares of Procter & Gamble by 15,971.7% during the second quarter. Laurel Wealth Advisors LLC now owns 7,012,744 shares of the company’s stock valued at $1,117,270,000 after purchasing an additional 6,969,110 shares in the last quarter. Vanguard Group Inc. increased its holdings in Procter & Gamble by 1.4% during the second quarter. Vanguard Group Inc. now owns 233,211,283 shares of the company’s stock valued at $37,155,222,000 after buying an additional 3,189,111 shares during the period. Finally, Invesco Ltd. raised its stake in Procter & Gamble by 21.4% in the second quarter. Invesco Ltd. now owns 16,374,499 shares of the company’s stock worth $2,608,785,000 after buying an additional 2,880,895 shares in the last quarter. 65.77% of the stock is currently owned by hedge funds and other institutional investors.

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.