Planet Fitness (NYSE:PLNT) Price Target Lowered to $120.00 at Royal Bank Of Canada

Planet Fitness (NYSE:PLNT) had its target price cut by investment analysts at Royal Bank Of Canada from $130.00 to $120.00 in a report released on Wednesday,Benzinga reports. The firm currently has an “outperform” rating on the stock. Royal Bank Of Canada’s target price would suggest a potential upside of 49.75% from the stock’s current price.

Several other research firms have also issued reports on PLNT. Guggenheim raised shares of Planet Fitness to a “strong-buy” rating in a research note on Wednesday, December 10th. UBS Group reaffirmed a “buy” rating on shares of Planet Fitness in a report on Friday, January 9th. Macquarie Infrastructure dropped their price objective on Planet Fitness from $112.00 to $100.00 and set a “neutral” rating on the stock in a report on Thursday, January 29th. Canaccord Genuity Group boosted their price objective on Planet Fitness from $139.00 to $140.00 and gave the company a “buy” rating in a research report on Wednesday, January 21st. Finally, Jefferies Financial Group reaffirmed a “buy” rating and set a $175.00 target price on shares of Planet Fitness in a research note on Tuesday. Two equities research analysts have rated the stock with a Strong Buy rating, eleven have assigned a Buy rating and two have issued a Hold rating to the stock. According to MarketBeat, the stock has an average rating of “Buy” and a consensus target price of $123.33.

Planet Fitness Trading Down 3.0%

NYSE PLNT traded down $2.48 on Wednesday, hitting $80.13. 1,105,571 shares of the company’s stock traded hands, compared to its average volume of 1,946,113. The firm has a market capitalization of $6.68 billion, a PE ratio of 32.56, a P/E/G ratio of 1.39 and a beta of 1.26. Planet Fitness has a 1-year low of $79.18 and a 1-year high of $114.47. The firm’s 50-day moving average price is $98.85 and its two-hundred day moving average price is $101.33.

Planet Fitness (NYSE:PLNT) last issued its earnings results on Tuesday, February 24th. The company reported $0.83 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.79 by $0.04. Planet Fitness had a net margin of 15.97% and a negative return on equity of 126.58%. The firm had revenue of $376.26 million during the quarter, compared to analysts’ expectations of $366.48 million. During the same quarter last year, the company posted $0.70 earnings per share. The firm’s revenue was up 10.5% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.350-3.380 EPS. On average, research analysts anticipate that Planet Fitness will post 2.51 earnings per share for the current fiscal year.

Institutional Trading of Planet Fitness

A number of hedge funds and other institutional investors have recently modified their holdings of PLNT. T. Rowe Price Investment Management Inc. boosted its position in shares of Planet Fitness by 1.6% during the 4th quarter. T. Rowe Price Investment Management Inc. now owns 9,236,173 shares of the company’s stock valued at $1,001,848,000 after acquiring an additional 149,503 shares during the last quarter. SRS Investment Management LLC raised its stake in Planet Fitness by 4.5% during the fourth quarter. SRS Investment Management LLC now owns 4,877,578 shares of the company’s stock worth $529,071,000 after purchasing an additional 212,145 shares during the period. Ninety One UK Ltd boosted its holdings in Planet Fitness by 20.0% in the 3rd quarter. Ninety One UK Ltd now owns 3,461,543 shares of the company’s stock valued at $359,308,000 after purchasing an additional 577,637 shares during the last quarter. Invesco Ltd. grew its stake in shares of Planet Fitness by 15.0% in the 2nd quarter. Invesco Ltd. now owns 2,543,501 shares of the company’s stock valued at $277,369,000 after buying an additional 332,362 shares during the period. Finally, Dorsal Capital Management LP boosted its stake in Planet Fitness by 7.6% during the second quarter. Dorsal Capital Management LP now owns 2,475,000 shares of the company’s stock worth $269,899,000 after buying an additional 175,000 shares during the period. 95.53% of the stock is owned by institutional investors and hedge funds.

Key Stories Impacting Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Q4 results beat expectations: Planet Fitness reported higher revenue and EPS for the quarter and showed same‑store sales growth, supporting near‑term profitability improvements. PR News Release
• Positive Sentiment: Member growth and expansion remain strong: the chain finished 2025 with ~20.8M members, opened a record number of clubs (104 in Q4; 181 in 2025), underlining unit economics and growth runway. PYMNTS: Gen Z & AI, club openings
• Positive Sentiment: Long‑term thesis intact for some investors: analysts/voices view the FY26 guidance as conservative and see an attractive valuation relative to historical norms, framing any pullback as a buying opportunity. Seeking Alpha: Buy Alert
• Neutral Sentiment: Guidance specifics: management set FY‑2026 EPS guidance (3.350–3.380) and gave revenue/comp guidance that many read as cautious; investors are parsing the details and assumptions on openings, comps and marketing. WSJ: Results & guidance
• Neutral Sentiment: Full call/transcript available for detail: management discussed Gen‑Z engagement, AI initiatives and unit economics — useful for assessing whether guidance is conservative or signal of demand deceleration. Yahoo: Earnings Transcript
• Negative Sentiment: Outlook disappointed investors: several outlets note that revenue/comp guidance and the tone around FY26 fell short of Street expectations, and that lower guidance outweighed the quarter’s beats — triggering the sell‑off. Seeking Alpha: Weak Outlook
• Negative Sentiment: Immediate market reaction was negative: coverage highlights shares sinking after the outlook, as investors reassess growth assumptions and the sustainability of comp gains. MSN: Shares Sink

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.