Pitcairn Co. trimmed its position in Sony Corporation (NYSE:SONY – Free Report) by 16.4% in the 3rd quarter, HoldingsChannel reports. The fund owned 119,590 shares of the company’s stock after selling 23,526 shares during the quarter. Pitcairn Co.’s holdings in Sony were worth $3,443,000 as of its most recent filing with the Securities and Exchange Commission.
Several other large investors have also added to or reduced their stakes in the company. Flow Traders U.S. LLC bought a new position in Sony in the 2nd quarter worth $1,228,000. Sumitomo Mitsui Trust Group Inc. lifted its position in shares of Sony by 14.3% in the third quarter. Sumitomo Mitsui Trust Group Inc. now owns 760,207 shares of the company’s stock valued at $21,886,000 after acquiring an additional 95,077 shares in the last quarter. JCIC Asset Management Inc. purchased a new position in shares of Sony in the third quarter valued at about $4,371,000. Thrivent Financial for Lutherans boosted its stake in shares of Sony by 7,377.3% in the third quarter. Thrivent Financial for Lutherans now owns 3,374,274 shares of the company’s stock worth $97,145,000 after acquiring an additional 3,329,147 shares during the period. Finally, Factory Mutual Insurance Co. purchased a new stake in shares of Sony during the third quarter worth about $4,811,000. Hedge funds and other institutional investors own 14.05% of the company’s stock.
More Sony News
Here are the key news stories impacting Sony this week:
- Positive Sentiment: Sony says the change is intended to preserve console exclusivity and boost PS5/PS6 hardware and software attach rates; that could support hardware pricing, margins and long‑term ecosystem value. Read More.
- Positive Sentiment: Fewer PC ports reduces porting costs and may protect IP scarcity (more incentive for buyers to purchase PlayStation consoles and subscriptions), which can be positive for console lifetime monetization. Read More.
- Neutral Sentiment: Specific titles named (e.g., Ghost of Yōtei / Saros) reportedly will not get PC releases — the net revenue impact is unclear because it depends on how much PC sales offset lost console margins and whether exclusivity lifts hardware/software sales. Read More.
- Negative Sentiment: Market concern that Sony is abandoning a profitable PC monetization channel — some execs previously described PC ports as “printing money” — which could reduce near‑term software revenue and slow diversification away from hardware cycles. Read More.
- Negative Sentiment: The move risks upsetting third‑party/partner expectations and removes a hedge against console hardware softness; investors may view this as increased reliance on console cycles, adding execution risk to Sony’s growth profile. Read More.
Sony Price Performance
Analyst Upgrades and Downgrades
A number of research firms recently commented on SONY. Zacks Research cut Sony from a “strong-buy” rating to a “hold” rating in a report on Monday, January 12th. Sanford C. Bernstein reissued an “outperform” rating and issued a $30.00 target price (down from $33.00) on shares of Sony in a report on Wednesday, January 14th. Wall Street Zen upgraded shares of Sony to a “hold” rating in a research report on Saturday, December 6th. Nomura upgraded shares of Sony from a “neutral” rating to a “buy” rating in a report on Wednesday, November 19th. Finally, Weiss Ratings cut shares of Sony from a “hold (c-)” rating to a “sell (d+)” rating in a research note on Friday, February 20th. Five research analysts have rated the stock with a Buy rating, one has issued a Hold rating and one has given a Sell rating to the stock. According to data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average target price of $30.00.
View Our Latest Stock Analysis on Sony
Sony Profile
Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.
Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.
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