Olaplex Holdings, Inc. (NASDAQ:OLPX) Receives Consensus Recommendation of “Hold” from Analysts

Olaplex Holdings, Inc. (NASDAQ:OLPX) has earned a consensus recommendation of “Hold” from the seven analysts that are presently covering the firm, MarketBeat Ratings reports. One equities research analyst has rated the stock with a sell rating, three have given a hold rating, two have issued a buy rating and one has issued a strong buy rating on the company. The average 12-month target price among brokerages that have issued ratings on the stock in the last year is $1.9583.

A number of analysts have recently commented on the company. Weiss Ratings restated a “sell (d)” rating on shares of Olaplex in a research report on Thursday, January 22nd. Evercore set a $2.50 price objective on Olaplex in a report on Friday. Wall Street Zen upgraded Olaplex from a “sell” rating to a “hold” rating in a report on Saturday. Barclays set a $1.75 target price on shares of Olaplex in a research report on Friday, January 16th. Finally, Telsey Advisory Group restated a “market perform” rating and set a $2.00 price target on shares of Olaplex in a research report on Monday, March 2nd.

Key Olaplex News

Here are the key news stories impacting Olaplex this week:

• Positive Sentiment: Q4 results showed revenue and EPS roughly in line with or slightly above expectations (revenue of $105.1M, EPS $0.01, revenue +4.4% YoY), which supports the view that core sales are stabilizing. OLAPLEX Reports Fourth Quarter and Fiscal Year 2025 Results
• Neutral Sentiment: Company materials — including the slide deck and earnings call transcript — are available for investors who want management’s detailed commentary on channel mix, marketing spend and strategic initiatives. These documents may clarify execution plans but have not yet convinced the market. Earnings Slide Deck / Press Release
• Neutral Sentiment: Several published call transcripts and recaps provide additional color on product innovation and transformation initiatives management emphasized; these are useful for judging whether spend will drive re-acceleration. Q4 2025 Earnings Call Transcript
• Negative Sentiment: FY2026 guidance came in muted: the revenue range ($414M–$435M) sits against Street expectations near $430M, leaving limited upside and triggering investor concern about growth re-acceleration. That weak forward guide is the main reason for the sharp share decline. Olaplex slides more than 20% on guidance concerns
• Negative Sentiment: Analyst/competitive write-ups flag that growth remains uneven across channels and that heavy marketing spend has yet to produce sustained acceleration — some analysts now view the turnaround as lagging and see downside risk to the current share price. Olaplex: The Turnaround Is Lagging
• Negative Sentiment: Market reaction has been strong; commentary and modeling from outlets note potential downside if management cannot reaccelerate revenue and margin progress given the company’s elevated marketing spend. Short-term momentum looks negative until guidance is proven conservative. OLPX Q4 deep dive: Transformation and innovation take center stage amidst muted guidance

Olaplex Stock Down 8.2%

OLPX opened at $1.35 on Monday. The company has a fifty day moving average of $1.55 and a two-hundred day moving average of $1.36. The stock has a market capitalization of $900.34 million, a price-to-earnings ratio of -134.50 and a beta of 2.24. Olaplex has a fifty-two week low of $0.99 and a fifty-two week high of $1.84. The company has a debt-to-equity ratio of 0.40, a quick ratio of 4.00 and a current ratio of 4.58.

Olaplex (NASDAQ:OLPX) last posted its earnings results on Thursday, March 5th. The company reported $0.01 earnings per share (EPS) for the quarter, hitting the consensus estimate of $0.01. Olaplex had a negative net margin of 2.19% and a positive return on equity of 1.07%. The business had revenue of $105.12 million for the quarter, compared to analyst estimates of $104.21 million. During the same period in the prior year, the company posted $0.01 EPS. The company’s revenue for the quarter was up 4.4% on a year-over-year basis. On average, research analysts expect that Olaplex will post 0.1 earnings per share for the current year.

Institutional Trading of Olaplex

Hedge funds and other institutional investors have recently modified their holdings of the stock. Headlands Technologies LLC purchased a new stake in shares of Olaplex in the fourth quarter valued at about $25,000. Chilton Capital Management LLC acquired a new stake in shares of Olaplex during the 3rd quarter worth approximately $26,000. Abel Hall LLC purchased a new stake in shares of Olaplex during the 4th quarter valued at approximately $27,000. Schonfeld Strategic Advisors LLC acquired a new position in Olaplex in the third quarter valued at approximately $30,000. Finally, Wealth Enhancement Advisory Services LLC acquired a new position in Olaplex in the third quarter valued at approximately $32,000. 87.37% of the stock is owned by institutional investors and hedge funds.

About Olaplex

Olaplex, Inc (NASDAQ: OLPX) is a specialty haircare company known for its patented bond-building technology designed to repair and strengthen hair from within. The company’s core offerings encompass a range of professional salon treatments and at-home maintenance products that target chemical damage, breakage and split ends. Olaplex formulations are built around a proprietary active ingredient that works at the molecular level to rebuild disulfide bonds broken during bleaching, coloring and heat styling processes.

Founded in 2014 and headquartered in Irvine, California, Olaplex initially gained traction among high-end salons before expanding into broader retail channels.