OFI Invest Asset Management Grows Stock Position in HubSpot, Inc. $HUBS

OFI Invest Asset Management grew its position in HubSpot, Inc. (NYSE:HUBS) by 130.2% during the 4th quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission (SEC). The institutional investor owned 99,622 shares of the software maker’s stock after acquiring an additional 56,348 shares during the quarter. OFI Invest Asset Management’s holdings in HubSpot were worth $39,978,000 as of its most recent SEC filing.

Other hedge funds and other institutional investors have also made changes to their positions in the company. Vanguard Group Inc. increased its stake in HubSpot by 6.4% during the third quarter. Vanguard Group Inc. now owns 5,736,765 shares of the software maker’s stock worth $2,683,659,000 after acquiring an additional 345,524 shares during the last quarter. AQR Capital Management LLC increased its stake in HubSpot by 89.2% during the third quarter. AQR Capital Management LLC now owns 546,436 shares of the software maker’s stock worth $255,623,000 after acquiring an additional 257,577 shares during the last quarter. Atreides Management LP acquired a new stake in HubSpot during the third quarter worth $113,878,000. Danica Pension Livsforsikringsaktieselskab acquired a new stake in HubSpot during the third quarter worth $99,737,000. Finally, Amundi increased its stake in HubSpot by 57.6% during the third quarter. Amundi now owns 452,252 shares of the software maker’s stock worth $209,660,000 after acquiring an additional 165,315 shares during the last quarter. Hedge funds and other institutional investors own 90.39% of the company’s stock.

Trending Headlines about HubSpot

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: New TikTok integration expands HubSpot’s marketing reach and simplifies campaign management for customers, which could support new customer acquisition and ARR growth. TikTok Integration With HubSpot Offers Unified Campaign Management
• Positive Sentiment: Coverage framing HubSpot’s strategy as a pivot to monetize around measurable outcomes signals management focus on driving higher-value, outcome-based pricing — a potential path to margin improvement and better monetization of AI features. HubSpot’s Strategic Pivot: Aligning Monetization with Measurable Outcomes
• Positive Sentiment: Analysts have recently raised 2026–2027 earnings estimates, reflecting optimism that AI investments, customer growth and strong cash flow will lift future profits — this supports a constructive medium‑term outlook if execution holds. Are Rising Earnings Estimates a Solid Reason to Bet on HUBS Stock?
• Neutral Sentiment: Management scheduled an investor webinar for April 15 to discuss the Spring 2026 Spotlight and outline how HubSpot plans to “make AI work for growth” — the event should provide incremental clarity but is not a guaranteed catalyst. HubSpot to Host Investor Webinar Following Spring 2026 Spotlight
• Neutral Sentiment: HubSpot rebranded its flagship conference from “Inbound” to “Unbound,” a marketing/positioning move meant to signal change — branding alone may not shift investor sentiment without concrete product and revenue results. HubSpot rebrands its flagship conference
• Negative Sentiment: Press coverage points to a severe multi‑month share-price decline (reported as a ~70% drawdown in some pieces) and skepticism that a conference rebrand will reverse investor concerns about AI disruption and growth. That narrative is pressuring sentiment. HubSpot’s stock dropped 70 percent because of AI. Can a rebrand spark a recovery?
• Negative Sentiment: AI-driven “answers” changes in search reportedly cost HubSpot ~140 million visits, a material traffic hit that can reduce inbound leads and slow new customer acquisition — a direct growth concern until search/AI dynamics stabilize. AI-driven answers change search, cost HubSpot 140 million visits
• Negative Sentiment: Several valuation and analysis pieces highlight the sharp pullback and ongoing volatility, keeping downward pressure on the stock until HubSpot demonstrates sustained revenue/margin recovery. Reassessing HubSpot (HUBS) Valuation After A Sharp Multi‑Month Share Price Pullback

HubSpot Stock Performance

HubSpot stock opened at $217.07 on Thursday. HubSpot, Inc. has a fifty-two week low of $207.20 and a fifty-two week high of $682.57. The company has a market capitalization of $11.45 billion, a P/E ratio of 249.50, a PEG ratio of 3.39 and a beta of 1.44. The stock has a 50-day simple moving average of $250.76 and a 200-day simple moving average of $351.85.

HubSpot (NYSE:HUBS) last posted its earnings results on Wednesday, February 11th. The software maker reported $3.09 earnings per share for the quarter, beating the consensus estimate of $2.99 by $0.10. HubSpot had a return on equity of 3.64% and a net margin of 1.47%.The business had revenue of $846.75 million during the quarter, compared to the consensus estimate of $830.65 million. During the same period in the previous year, the business earned $2.32 EPS. The business’s quarterly revenue was up 20.4% on a year-over-year basis. As a group, analysts forecast that HubSpot, Inc. will post 1.01 earnings per share for the current year.

Analysts Set New Price Targets

A number of brokerages have recently weighed in on HUBS. Truist Financial dropped their price objective on HubSpot from $650.00 to $300.00 and set a “buy” rating for the company in a research note on Thursday, February 12th. BMO Capital Markets dropped their price objective on HubSpot from $385.00 to $285.00 and set an “outperform” rating for the company in a research note on Thursday, February 12th. JPMorgan Chase & Co. dropped their price objective on HubSpot from $650.00 to $530.00 and set an “overweight” rating for the company in a research note on Thursday, February 12th. Zacks Research raised HubSpot from a “strong sell” rating to a “strong-buy” rating in a research note on Tuesday, February 17th. Finally, Sanford C. Bernstein reaffirmed an “outperform” rating on shares of HubSpot in a research note on Thursday, February 12th. One investment analyst has rated the stock with a Strong Buy rating, twenty-seven have given a Buy rating, one has issued a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $429.90.

Insider Activity

In other news, insider Erika Ashley Fisher sold 841 shares of the business’s stock in a transaction dated Wednesday, February 4th. The stock was sold at an average price of $238.01, for a total value of $200,166.41. Following the completion of the sale, the insider directly owned 10,119 shares of the company’s stock, valued at approximately $2,408,423.19. The trade was a 7.67% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, Director Brian Halligan sold 8,500 shares of the business’s stock in a transaction dated Tuesday, March 17th. The shares were sold at an average price of $262.75, for a total value of $2,233,375.00. Following the completion of the sale, the director directly owned 370,558 shares of the company’s stock, valued at $97,364,114.50. The trade was a 2.24% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 26,691 shares of company stock valued at $7,250,662 over the last three months. Company insiders own 4.00% of the company’s stock.

About HubSpot

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.