NovaPoint Capital LLC Invests $528,000 in Alphabet Inc. $GOOG

NovaPoint Capital LLC purchased a new stake in shares of Alphabet Inc. (NASDAQ:GOOG) in the 3rd quarter, Holdings Channel reports. The fund purchased 2,167 shares of the information services provider’s stock, valued at approximately $528,000.

A number of other large investors also recently modified their holdings of the stock. IFS Advisors LLC raised its holdings in Alphabet by 400.0% during the 2nd quarter. IFS Advisors LLC now owns 150 shares of the information services provider’s stock worth $27,000 after buying an additional 120 shares during the period. Robbins Farley raised its stake in shares of Alphabet by 60.0% during the 2nd quarter. Robbins Farley now owns 160 shares of the information services provider’s stock worth $28,000 after purchasing an additional 60 shares in the last quarter. WestEnd Advisors LLC lifted its stake in Alphabet by 58.7% in the second quarter. WestEnd Advisors LLC now owns 165 shares of the information services provider’s stock valued at $29,000 after acquiring an additional 61 shares during the last quarter. Fairman Group LLC increased its position in Alphabet by 121.3% during the second quarter. Fairman Group LLC now owns 177 shares of the information services provider’s stock worth $31,000 after buying an additional 97 shares during the last quarter. Finally, University of Illinois Foundation acquired a new stake in Alphabet during the 2nd quarter valued at $31,000. 27.26% of the stock is currently owned by institutional investors and hedge funds.

Trending Headlines about Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: 2025 AI momentum and strong results — reports say Alphabet rallied ~65% in 2025 as AI products (Gemini, YouTube integrations) accelerated search, ads and Cloud growth, supporting analyst optimism. Google wraps up best year on Wall Street since 2009
• Positive Sentiment: New analyst upside — several firms raised targets (including a $385 target) and upgraded coverage, adding near‑term buying interest. $GOOGL Given $385 Price Target
• Positive Sentiment: Strategic acquisition to support data‑center/energy needs — Alphabet announced the Intersect purchase (~$4.75B cash) to bolster infrastructure that underpins cloud and AI scaling. Alphabet Acquires Intersect for $4.75 Billion
• Positive Sentiment: Big institutional accumulation — reports show major funds (including UBS AM and Berkshire Hathaway) materially increased GOOGL positions in Q3, supporting a structural bid under the stock. Opinions on AI Innovations and Legal Wins
• Neutral Sentiment: Valuation re‑rating — coverage notes Alphabet is being valued more like an AI growth company, which boosts targets but increases sensitivity to AI execution and capex. Alphabet re‑rated as an AI stock
• Negative Sentiment: Insider selling — senior insiders disclosed sizable sales (John Kent Walker sold ~17,829 shares; director Frances Arnold also sold), which can weigh on sentiment even if not indicating company fundamentals. Alphabet Insider Sells 17,829 Shares
• Negative Sentiment: Regulatory/legal overhang — media reports about a DOJ probe related to DEI policies add political/regulatory risk that could spur headline‑driven volatility. DOJ probe report

Insider Buying and Selling at Alphabet

In other Alphabet news, CAO Amie Thuener O’toole sold 2,778 shares of the company’s stock in a transaction that occurred on Monday, December 15th. The stock was sold at an average price of $312.30, for a total value of $867,569.40. Following the completion of the sale, the chief accounting officer owned 8,962 shares of the company’s stock, valued at $2,798,832.60. This represents a 23.66% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through the SEC website. Also, Director Frances Arnold sold 102 shares of the stock in a transaction on Wednesday, December 31st. The shares were sold at an average price of $313.45, for a total transaction of $31,971.90. Following the transaction, the director directly owned 18,205 shares in the company, valued at approximately $5,706,357.25. This represents a 0.56% decrease in their position. The disclosure for this sale is available in the SEC filing. Over the last ninety days, insiders have sold 195,465 shares of company stock valued at $57,056,497. 12.99% of the stock is currently owned by company insiders.

Analyst Upgrades and Downgrades

A number of equities research analysts have recently weighed in on the company. Bank of America lifted their target price on Alphabet from $280.00 to $335.00 and gave the stock a “buy” rating in a report on Thursday, October 30th. Cowen reaffirmed a “buy” rating on shares of Alphabet in a research note on Friday, December 12th. Loop Capital upgraded shares of Alphabet from a “hold” rating to a “strong-buy” rating in a report on Tuesday, November 18th. Morgan Stanley boosted their target price on shares of Alphabet from $210.00 to $270.00 and gave the stock an “overweight” rating in a report on Thursday, October 2nd. Finally, Oppenheimer increased their price target on Alphabet from $300.00 to $345.00 and gave the company an “outperform” rating in a research note on Thursday, October 30th. Seven investment analysts have rated the stock with a Strong Buy rating, twenty-nine have issued a Buy rating, three have given a Hold rating and two have assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the stock currently has an average rating of “Buy” and an average target price of $313.04.

Alphabet Trading Down 0.2%

NASDAQ GOOG opened at $313.80 on Thursday. Alphabet Inc. has a one year low of $142.66 and a one year high of $328.67. The business’s fifty day moving average is $299.96 and its 200-day moving average is $242.81. The stock has a market capitalization of $3.79 trillion, a price-to-earnings ratio of 30.95, a PEG ratio of 1.81 and a beta of 1.07. The company has a debt-to-equity ratio of 0.06, a current ratio of 1.75 and a quick ratio of 1.75.

Alphabet (NASDAQ:GOOG) last announced its quarterly earnings data on Thursday, October 30th. The information services provider reported $2.87 earnings per share for the quarter, topping the consensus estimate of $2.29 by $0.58. Alphabet had a return on equity of 35.00% and a net margin of 32.23%.The company had revenue of $102.35 billion during the quarter, compared to analyst estimates of $99.90 billion. During the same quarter last year, the firm posted $2.12 EPS. The firm’s revenue for the quarter was up 15.9% on a year-over-year basis. Equities research analysts predict that Alphabet Inc. will post 8.89 EPS for the current year.

Alphabet Dividend Announcement

The business also recently declared a quarterly dividend, which was paid on Monday, December 15th. Stockholders of record on Monday, December 8th were issued a $0.21 dividend. The ex-dividend date of this dividend was Monday, December 8th. This represents a $0.84 dividend on an annualized basis and a dividend yield of 0.3%. Alphabet’s dividend payout ratio is presently 8.28%.

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.