Northwestern Mutual Wealth Management Co. Has $50.77 Million Stock Position in Roku, Inc. $ROKU

Northwestern Mutual Wealth Management Co. raised its holdings in Roku, Inc. (NASDAQ:ROKU) by 0.9% during the fourth quarter, HoldingsChannel.com reports. The institutional investor owned 468,004 shares of the company’s stock after acquiring an additional 4,113 shares during the period. Northwestern Mutual Wealth Management Co.’s holdings in Roku were worth $50,774,000 as of its most recent filing with the Securities & Exchange Commission.

Other hedge funds and other institutional investors have also recently added to or reduced their stakes in the company. Blue Trust Inc. grew its holdings in Roku by 680.0% in the 4th quarter. Blue Trust Inc. now owns 234 shares of the company’s stock valued at $25,000 after buying an additional 204 shares during the last quarter. Aventura Private Wealth LLC acquired a new stake in Roku in the 4th quarter valued at approximately $26,000. WPG Advisers LLC acquired a new stake in Roku in the 4th quarter valued at approximately $31,000. Cornerstone Planning Group LLC grew its holdings in Roku by 20,450.0% in the 3rd quarter. Cornerstone Planning Group LLC now owns 411 shares of the company’s stock valued at $41,000 after buying an additional 409 shares during the last quarter. Finally, Rakuten Securities Inc. grew its holdings in Roku by 55.6% in the 2nd quarter. Rakuten Securities Inc. now owns 442 shares of the company’s stock valued at $39,000 after buying an additional 158 shares during the last quarter. Institutional investors and hedge funds own 86.30% of the company’s stock.

Roku Trading Down 0.7%

Shares of NASDAQ:ROKU opened at $130.18 on Friday. Roku, Inc. has a 1-year low of $71.20 and a 1-year high of $133.46. The firm has a market capitalization of $19.19 billion, a PE ratio of 97.88 and a beta of 2.04. The business’s 50 day moving average is $112.35 and its 200-day moving average is $104.39.

Roku (NASDAQ:ROKU) last announced its quarterly earnings data on Thursday, April 30th. The company reported $0.57 earnings per share for the quarter, topping the consensus estimate of $0.34 by $0.23. Roku had a return on equity of 7.64% and a net margin of 4.06%.The company had revenue of $1.25 billion for the quarter, compared to analyst estimates of $1.20 billion. During the same quarter last year, the firm earned ($0.19) EPS. Roku’s revenue for the quarter was up 22.4% compared to the same quarter last year. On average, sell-side analysts predict that Roku, Inc. will post 2.41 EPS for the current year.

Analyst Upgrades and Downgrades

ROKU has been the topic of a number of research analyst reports. Jefferies Financial Group raised their target price on Roku from $135.00 to $140.00 and gave the company a “buy” rating in a report on Monday, April 13th. Wedbush raised their target price on Roku from $140.00 to $155.00 and gave the company an “outperform” rating in a report on Friday, May 1st. Pivotal Research reaffirmed a “buy” rating and issued a $160.00 target price (up from $140.00) on shares of Roku in a report on Friday, May 1st. Needham & Company LLC raised their target price on Roku from $110.00 to $140.00 and gave the company a “buy” rating in a report on Friday, May 1st. Finally, Piper Sandler raised their target price on Roku from $140.00 to $148.00 and gave the company an “overweight” rating in a report on Friday, May 1st. Twenty-two analysts have rated the stock with a Buy rating and four have issued a Hold rating to the stock. According to MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of $144.46.

Insider Activity at Roku

In other news, CFO Dan Jedda sold 7,000 shares of Roku stock in a transaction that occurred on Friday, May 15th. The stock was sold at an average price of $122.56, for a total transaction of $857,920.00. Following the sale, the chief financial officer owned 71,115 shares of the company’s stock, valued at approximately $8,715,854.40. This trade represents a 8.96% decrease in their position. The sale was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CAO Matthew C. Banks sold 725 shares of Roku stock in a transaction that occurred on Friday, May 1st. The stock was sold at an average price of $125.52, for a total value of $91,002.00. Following the sale, the chief accounting officer directly owned 6,222 shares in the company, valued at $780,985.44. The trade was a 10.44% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 692,038 shares of company stock worth $76,667,575 in the last three months. Company insiders own 13.45% of the company’s stock.

Roku News Roundup

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Citizens JMP reaffirmed its market outperform rating on Roku and raised its price target to $170, signaling meaningful upside potential from current levels. Benzinga report on Citizens JMP rating
• Positive Sentiment: Roku unveiled its first major Home Screen overhaul in over a decade, adding AI-driven personalization and unified subscription discovery, which could make the platform more valuable to users and advertisers. Yahoo Finance article on Roku World Cup push
• Positive Sentiment: The company also launched FOX One on The Roku Channel, including exclusive live and on-demand FIFA World Cup 2026 coverage, which could help attract viewers and strengthen Roku’s content ecosystem. Yahoo Finance article on FOX One launch
• Neutral Sentiment: Recent coverage has highlighted Roku’s new home screen and streaming-stick promotions, but these items appear more focused on product visibility than on a near-term fundamental catalyst. Android Authority article on home screen update
• Neutral Sentiment: Some commentary questioned the home screen redesign and Roku’s valuation story, suggesting investors are still evaluating whether the changes will translate into stronger monetization. The Verge commentary on Roku redesign

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.