NIKE (NYSE:NKE) Stock Price Down 1.2% – What’s Next?

NIKE, Inc. (NYSE:NKE)’s stock price dropped 1.2% during trading on Tuesday . The stock traded as low as $63.02 and last traded at $63.6120. Approximately 20,271,268 shares changed hands during mid-day trading, an increase of 12% from the average daily volume of 18,085,043 shares. The stock had previously closed at $64.38.

NIKE News Summary

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Management reshuffle aimed at accelerating execution — NIKE announced new geography VP/GM appointments to strengthen regional leadership and push its “Win Now” actions, a move investors may view as decisive operational follow-through. NIKE, Inc. Announces New Geography Leadership Appointments
• Positive Sentiment: Insider buying by senior leaders — recent filings show multiple insider purchases (including CEO Elliott Hill and other execs), which can signal management confidence in the company’s recovery prospects. Nike Stock (NKE) Opinions on Recent Earnings and Turnaround Plans
• Positive Sentiment: Analyst support and price target upside — a majority of recent Wall Street notes are bullish (multiple buys/overweights), median 6‑month target around $72.50 and several targets in the mid‑$70s, providing potential upside if execution improves. Nike Stock (NKE) Opinions on Recent Earnings and Turnaround Plans
• Neutral Sentiment: Dividend club potential — coverage suggests NIKE could eventually qualify for Dividend Aristocrats, which would appeal to income investors but depends on sustained payout history and cash flow. Nike Stock Could Join an Exclusive Club. What to Know About the ‘Dividend Aristocrats’
• Neutral Sentiment: Industry positioning vs. adidas — comparative analyses highlight contrasting market-share dynamics and strategies; useful context for investors but not an immediate catalyst. NIKE vs. adidas: Which Athleticwear Stock is Poised for Growth?
• Negative Sentiment: Demand weakness and skeptical takeaways from recent results — although NIKE beat EPS last quarter, revenue was only marginally up and some coverage says it’s “too early” to call a comeback; lingering China/consumer softness and mixed top‑line readings are pressuring sentiment. Nike: Too Early To Call A Comeback
• Negative Sentiment: Investor performance concerns and long‑term underperformance — commentary noting a five‑year loss for hypothetical investors highlights credibility/expectations issues that can depress sentiment until reversal is clear. If You’d Invested $100 in Nike 5 Years Ago, Here’s How Much You’d Have Today
• Negative Sentiment: Turnaround execution risk — analysts flag that Nike’s innovation push must offset weak global demand; failure to show sustained revenue recovery or margin improvement would likely keep downside risk elevated. NIKE’s Turnaround Test: Will Innovation Offset Weak Global Demand?

Wall Street Analysts Forecast Growth

Several analysts have issued reports on the stock. JPMorgan Chase & Co. cut their target price on shares of NIKE from $100.00 to $86.00 and set a “buy” rating on the stock in a research note on Monday, November 17th. Daiwa Capital Markets lowered their price target on NIKE from $75.00 to $61.00 in a report on Tuesday, December 23rd. Berenberg Bank reissued a “neutral” rating and set a $70.00 price target on shares of NIKE in a research report on Friday, December 19th. Robert W. Baird decreased their price objective on NIKE from $93.00 to $85.00 and set an “outperform” rating for the company in a research report on Friday, December 19th. Finally, Deutsche Bank Aktiengesellschaft set a $67.00 target price on NIKE in a report on Thursday, January 8th. Two investment analysts have rated the stock with a Strong Buy rating, twenty-three have given a Buy rating, twelve have issued a Hold rating and one has issued a Sell rating to the company. Based on data from MarketBeat, NIKE has a consensus rating of “Moderate Buy” and an average target price of $75.13.

NIKE Price Performance

The company has a market capitalization of $94.17 billion, a PE ratio of 37.42, a P/E/G ratio of 3.32 and a beta of 1.28. The company has a debt-to-equity ratio of 0.50, a quick ratio of 1.40 and a current ratio of 2.06. The stock has a 50 day moving average price of $63.88 and a two-hundred day moving average price of $69.28.

NIKE (NYSE:NKE) last issued its quarterly earnings data on Thursday, December 18th. The footwear maker reported $0.53 earnings per share for the quarter, beating the consensus estimate of $0.37 by $0.16. The firm had revenue of $12.43 billion for the quarter, compared to analyst estimates of $12.19 billion. NIKE had a net margin of 5.43% and a return on equity of 18.43%. The company’s revenue for the quarter was up .6% on a year-over-year basis. During the same quarter last year, the firm earned $0.78 earnings per share. Equities analysts forecast that NIKE, Inc. will post 2.05 earnings per share for the current year.

NIKE Increases Dividend

The firm also recently disclosed a quarterly dividend, which was paid on Friday, January 2nd. Investors of record on Monday, December 1st were issued a $0.41 dividend. This is a boost from NIKE’s previous quarterly dividend of $0.40. This represents a $1.64 dividend on an annualized basis and a yield of 2.6%. The ex-dividend date was Monday, December 1st. NIKE’s dividend payout ratio is currently 96.47%.

Insider Activity at NIKE

In related news, CEO Elliott Hill acquired 16,388 shares of the business’s stock in a transaction that occurred on Monday, December 29th. The shares were acquired at an average cost of $61.10 per share, with a total value of $1,001,306.80. Following the purchase, the chief executive officer owned 241,587 shares of the company’s stock, valued at approximately $14,760,965.70. The trade was a 7.28% increase in their ownership of the stock. The acquisition was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Chairman Mark G. Parker sold 86,078 shares of the business’s stock in a transaction that occurred on Friday, November 14th. The stock was sold at an average price of $64.80, for a total value of $5,577,854.40. Following the completion of the sale, the chairman owned 647,615 shares of the company’s stock, valued at approximately $41,965,452. This trade represents a 11.73% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Over the last quarter, insiders purchased 91,229 shares of company stock valued at $5,452,640. Insiders own 0.80% of the company’s stock.

Hedge Funds Weigh In On NIKE

Several hedge funds and other institutional investors have recently added to or reduced their stakes in NKE. Exchange Traded Concepts LLC increased its stake in NIKE by 697.5% during the third quarter. Exchange Traded Concepts LLC now owns 228,889 shares of the footwear maker’s stock valued at $15,960,000 after acquiring an additional 200,187 shares during the period. Soros Fund Management LLC lifted its position in shares of NIKE by 33.0% in the 2nd quarter. Soros Fund Management LLC now owns 302,320 shares of the footwear maker’s stock worth $21,477,000 after acquiring an additional 75,000 shares during the period. Brighton Jones LLC grew its holdings in shares of NIKE by 54.6% during the 3rd quarter. Brighton Jones LLC now owns 104,791 shares of the footwear maker’s stock worth $7,307,000 after purchasing an additional 37,019 shares in the last quarter. Soltis Investment Advisors LLC grew its holdings in shares of NIKE by 238.8% during the 2nd quarter. Soltis Investment Advisors LLC now owns 141,356 shares of the footwear maker’s stock worth $10,042,000 after purchasing an additional 99,638 shares in the last quarter. Finally, Banco Santander S.A. increased its position in shares of NIKE by 28.3% during the second quarter. Banco Santander S.A. now owns 221,117 shares of the footwear maker’s stock valued at $15,708,000 after purchasing an additional 48,764 shares during the period. Institutional investors and hedge funds own 64.25% of the company’s stock.

NIKE Company Profile

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).