Netflix, Inc. $NFLX Shares Purchased by D.A. Davidson & CO.

D.A. Davidson & CO. increased its position in Netflix, Inc. (NASDAQ:NFLX) by 22.7% in the third quarter, HoldingsChannel reports. The firm owned 255,060 shares of the Internet television network’s stock after purchasing an additional 47,216 shares during the quarter. D.A. Davidson & CO.’s holdings in Netflix were worth $17,747,000 as of its most recent SEC filing.

Several other hedge funds also recently made changes to their positions in NFLX. Clal Insurance Enterprises Holdings Ltd bought a new position in Netflix in the second quarter worth $26,000. Sawyer & Company Inc purchased a new position in Netflix during the third quarter valued at $27,000. Compound Global Advisors LLC purchased a new position in Netflix during the second quarter valued at $29,000. Burnham & Co LLC bought a new stake in shares of Netflix during the 2nd quarter valued at $29,000. Finally, Pin Oak Investment Advisors Inc. bought a new stake in shares of Netflix during the 2nd quarter valued at $44,000. 80.93% of the stock is currently owned by institutional investors.

Wall Street Analysts Forecast Growth

A number of analysts have recently weighed in on NFLX shares. BMO Capital Markets reaffirmed an “outperform” rating and issued a $125.00 target price (down from $135.00) on shares of Netflix in a research report on Friday, October 16th. Jefferies Financial Group set a $85.00 price target on shares of Netflix and gave the company a “buy” rating in a research report on Thursday, October 15th. TD Cowen reissued a “buy” rating and set a $100.00 price objective on shares of Netflix in a research note on Wednesday, October 21st. Itau BBA Securities dropped their price objective on shares of Netflix from $151.40 to $96.00 and set an “outperform” rating on the stock in a research note on Wednesday, August 5th. Finally, Canaccord Genuity Group set a $110.00 target price on shares of Netflix in a research note on Wednesday, October 21st. Two analysts have rated the stock with a Strong Buy rating, thirty-five have given a Buy rating, seventeen have issued a Hold rating and two have assigned a Sell rating to the company. According to MarketBeat, the company presently has an average rating of “Moderate Buy” and a consensus target price of $89.14.

Insider Activity at Netflix

In other Netflix news, Director Bradford Smith sold 17,980 shares of the firm’s stock in a transaction dated Monday, October 26th. The shares were sold at an average price of $64.03, for a total transaction of $1,151,259.40. Following the completion of the sale, the director directly owned 79,690 shares in the company, valued at approximately $5,102,550.70. This trade represents a 18.41% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Spencer Neumann sold 9,248 shares of Netflix stock in a transaction dated Monday, August 10th. The stock was sold at an average price of $75.79, for a total transaction of $700,905.92. Following the completion of the transaction, the chief financial officer directly owned 73,787 shares of the company’s stock, valued at $5,592,316.73. This trade represents a 11.14% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders sold a total of 197,025 shares of company stock worth $14,283,453 in the last ninety days. 1.24% of the stock is currently owned by company insiders.

Netflix Trading Up 0.1%

NASDAQ NFLX opened at $62.05 on Friday. Netflix, Inc. has a 12 month low of $61.39 and a 12 month high of $116.73. The company has a current ratio of 1.07, a quick ratio of 1.07 and a debt-to-equity ratio of 0.43. The stock’s fifty day moving average price is $73.03 and its 200-day moving average price is $81.71. The stock has a market cap of $254.80 billion, a P/E ratio of 17.93, a P/E/G ratio of 0.91 and a beta of 1.62.

Netflix (NASDAQ:NFLX) last posted its quarterly earnings results on Tuesday, October 20th. The Internet television network reported $0.87 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.82 by $0.05. The firm had revenue of $12.87 billion during the quarter, compared to analyst estimates of $12.87 billion. Netflix had a return on equity of 42.69% and a net margin of 29.69%. Netflix’s quarterly revenue was up 11.9% compared to the same quarter last year. During the same quarter in the previous year, the firm earned $0.59 EPS. As a group, equities analysts forecast that Netflix, Inc. will post 3.59 EPS for the current fiscal year.

Netflix News Summary

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Some investors view the sell-off as a buying opportunity. Morningstar reportedly sees approximately 30% upside, while other bullish analyses point to Netflix’s strong free cash flow, healthy balance sheet, international growth and expected 2026 operating-margin expansion to 31.5%. Morningstar Netflix Analysis
• Positive Sentiment: Netflix expects advertising revenue to grow more than 80% in 2026. If the company can overcome rollout delays and improve execution, the advertising business could provide a meaningful new growth and monetization stream. Netflix Advertising Business Analysis
• Neutral Sentiment: Director Bradford Smith sold 17,980 shares worth approximately $1.15 million under a pre-arranged Rule 10b5-1 plan. The sale reduced his holdings by 18.4%, but its planned nature makes it a limited signal about management’s current outlook. Netflix Insider Sale
• Negative Sentiment: Investors are increasingly concerned that members are watching less, particularly in the United States. The resulting questions about engagement, cultural relevance and competition from short-form video, artificial intelligence and other entertainment platforms have extended the post-earnings sell-off. Netflix Attention Economy Analysis
• Negative Sentiment: YouTube’s strong living-room advertising performance is raising concerns that Alphabet’s platform is taking television viewing time and advertising dollars that Netflix hopes to capture. YouTube Living-Room Competition
• Negative Sentiment: Analysts have reduced ratings or price targets, citing slower growth, limited upside from additional price increases and advertising execution risks. Netflix’s roughly $2 billion 2026 advertising forecast is also being viewed as modest relative to competitors such as YouTube. Netflix Price Increase Downgrade

About Netflix

Netflix, Inc (NASDAQ:NFLX) is a global entertainment company that provides subscription-based streaming services. Its platform offers a broad selection of television series, films, documentaries, stand-up specials and other programming, including content produced by Netflix and licensed from third-party studios and creators.

The company also develops and distributes original productions under the Netflix brand and has expanded into additional entertainment offerings, including mobile and cloud-based games in select markets and live programming.