Neil Hunt Sells 2,000 Shares of Roku (NASDAQ:ROKU) Stock

Roku, Inc. (NASDAQ:ROKU) Director Neil Hunt sold 2,000 shares of the stock in a transaction on Monday, February 2nd. The stock was sold at an average price of $96.48, for a total transaction of $192,960.00. Following the completion of the sale, the director directly owned 7,782 shares of the company’s stock, valued at $750,807.36. The trade was a 20.45% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link.

Roku Stock Performance

ROKU stock opened at $86.05 on Friday. Roku, Inc. has a 1 year low of $52.43 and a 1 year high of $116.66. The firm has a market cap of $12.71 billion, a P/E ratio of -430.23 and a beta of 1.99. The stock has a 50-day simple moving average of $105.01 and a 200-day simple moving average of $98.99.

Institutional Trading of Roku

Several large investors have recently added to or reduced their stakes in ROKU. AQR Capital Management LLC boosted its position in Roku by 275.5% during the 3rd quarter. AQR Capital Management LLC now owns 2,586,125 shares of the company’s stock worth $258,897,000 after acquiring an additional 1,897,407 shares during the period. Tableaux LLC acquired a new stake in Roku in the second quarter worth about $1,746,000. Holocene Advisors LP grew its position in Roku by 352.3% in the 3rd quarter. Holocene Advisors LP now owns 1,650,448 shares of the company’s stock valued at $165,259,000 after buying an additional 1,285,585 shares in the last quarter. Acadian Asset Management LLC increased its stake in Roku by 41.2% during the 2nd quarter. Acadian Asset Management LLC now owns 2,691,643 shares of the company’s stock valued at $236,545,000 after buying an additional 785,864 shares during the period. Finally, Duquesne Family Office LLC increased its stake in Roku by 123.0% during the 2nd quarter. Duquesne Family Office LLC now owns 1,100,500 shares of the company’s stock valued at $96,723,000 after buying an additional 606,900 shares during the period. 86.30% of the stock is currently owned by institutional investors and hedge funds.

Analysts Set New Price Targets

A number of brokerages have weighed in on ROKU. Citigroup reissued an “outperform” rating on shares of Roku in a report on Friday, January 9th. Pivotal Research increased their price target on Roku from $120.00 to $135.00 and gave the stock a “buy” rating in a research report on Monday, November 3rd. Bank of America raised their price target on Roku from $115.00 to $140.00 and gave the stock a “buy” rating in a report on Monday, January 12th. Wells Fargo & Company restated an “overweight” rating on shares of Roku in a research note on Monday, January 5th. Finally, Benchmark reaffirmed a “buy” rating on shares of Roku in a research report on Wednesday. Twenty-two analysts have rated the stock with a Buy rating, five have given a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat.com, the company currently has an average rating of “Moderate Buy” and a consensus target price of $119.29.

Roku News Roundup

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Deep, time-limited discounts on Roku hardware ahead of the Super Bowl should boost device activations and expand ad inventory in the near term; multiple outlets report steep markdowns on the Streaming Stick HD, Streambar SE and Roku TVs which can increase active accounts even if ASPs fall. Kotaku: Roku Goes Big for the Super Bowl Lifehacker: Streaming Stick on Sale AOL: Streaming Stick HD Sale Target Roku TV Deal
• Positive Sentiment: Roku quietly added nine free channels, broadening free content and potentially increasing viewer engagement and ad impressions. This is a low-cost way to grow ad monetization opportunities. Yahoo: Roku Adds 9 Free Channels
• Positive Sentiment: Analyst coverage remains constructive overall (consensus around “Moderate Buy” with several price-target raises), which can support investor confidence despite short-term noise. MarketBeat: Analyst Notes on Roku
• Neutral Sentiment: Roku is testing a home-screen refresh — could improve UX and ad placement long-term but is still in testing. Pocket-lint: Roku Home Screen Refresh
• Neutral Sentiment: Consumer pieces on replacement remotes and buying advice (including warnings about discontinued units) increase retail awareness but are not directional for earnings; useful for monitoring aftermarket demand. MSN: Best Roku Remotes MSN: Avoid Discontinued Roku
• Neutral Sentiment: Heightened investor search interest (Zacks) signals short-term volume/volatility risk but is not a directional fundamental change. Zacks: Investors Heavily Search Roku
• Negative Sentiment: Competitive pressure: a new Fire TV feature is being highlighted as putting Amazon’s Fire TV Sticks ahead of Roku on at least one measure — increased feature parity or superiority at Amazon could pressure Roku’s platform share and pricing power. Pocket-lint: Amazon Feature Ahead of Roku
• Negative Sentiment: Insider selling disclosed — director Neil D. Hunt sold 2,000 shares (filing shows sale around $96.48). While insider sales can be routine, the disclosure can weigh on near-term sentiment. InsiderTrades: Director Sells 2,000 Shares

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.