Mountain Hill Investment Partners Corp. acquired a new stake in shares of Salesforce Inc. (NYSE:CRM – Free Report) during the 3rd quarter, according to its most recent filing with the SEC. The institutional investor acquired 23,771 shares of the CRM provider’s stock, valued at approximately $5,634,000. Salesforce comprises approximately 4.9% of Mountain Hill Investment Partners Corp.’s investment portfolio, making the stock its 10th biggest position.
A number of other institutional investors and hedge funds have also recently modified their holdings of CRM. Painted Porch Advisors LLC boosted its position in Salesforce by 260.0% during the 2nd quarter. Painted Porch Advisors LLC now owns 90 shares of the CRM provider’s stock valued at $25,000 after buying an additional 65 shares during the period. Marquette Asset Management LLC bought a new position in Salesforce in the 3rd quarter valued at approximately $26,000. Evolution Wealth Management Inc. purchased a new position in shares of Salesforce in the second quarter worth $27,000. Christopher J. Hasenberg Inc lifted its holdings in shares of Salesforce by 383.3% during the 2nd quarter. Christopher J. Hasenberg Inc now owns 116 shares of the CRM provider’s stock valued at $32,000 after buying an additional 92 shares during the period. Finally, Maseco LLP bought a new stake in shares of Salesforce in the second quarter worth $34,000. 80.43% of the stock is owned by institutional investors.
Insider Transactions at Salesforce
In other news, insider Parker Harris sold 134,662 shares of the firm’s stock in a transaction on Tuesday, December 2nd. The stock was sold at an average price of $234.70, for a total transaction of $31,605,171.40. Following the sale, the insider owned 139,767 shares in the company, valued at $32,803,314.90. This trade represents a 49.07% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, CEO Marc Benioff sold 2,250 shares of the business’s stock in a transaction on Friday, October 31st. The stock was sold at an average price of $258.20, for a total transaction of $580,950.00. Following the transaction, the chief executive officer directly owned 11,911,571 shares in the company, valued at approximately $3,075,567,632.20. The trade was a 0.02% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. In the last ninety days, insiders sold 150,534 shares of company stock worth $35,636,954. 3.00% of the stock is owned by company insiders.
Salesforce Stock Down 7.1%
Salesforce (NYSE:CRM – Get Free Report) last released its earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 EPS for the quarter, topping analysts’ consensus estimates of $2.86 by $0.39. The business had revenue of $10.26 billion during the quarter, compared to analysts’ expectations of $10.27 billion. Salesforce had a net margin of 17.91% and a return on equity of 14.41%. The company’s quarterly revenue was up 9.1% on a year-over-year basis. During the same quarter in the previous year, the company earned $2.41 earnings per share. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. As a group, equities research analysts forecast that Salesforce Inc. will post 7.46 earnings per share for the current year.
Salesforce Announces Dividend
The business also recently declared a quarterly dividend, which was paid on Thursday, January 8th. Shareholders of record on Thursday, December 18th were paid a $0.416 dividend. This represents a $1.66 annualized dividend and a yield of 0.7%. The ex-dividend date was Thursday, December 18th. Salesforce’s dividend payout ratio is currently 22.16%.
Salesforce News Roundup
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment: Goldman Sachs initiated coverage with a Buy and a $330 price target, highlighting a sizable upside and signaling institutional endorsement that could support a multi-quarter re-rate. The Goldman Sachs Group Initiates Coverage on Salesforce (NYSE:CRM)
- Positive Sentiment: Salesforce made its revamped Slackbot (Agentforce/Slack integration) generally available, using Anthropic models to provide context-aware workplace agents — a concrete product rollout that advances its AI monetization strategy. Salesforce Announces the General Availability of Slackbot
- Positive Sentiment: Third-party developer/ISV integration: Gryphon AI launched “Gryphon ONE for Salesforce,” expanding ecosystem AI tools that could drive higher contract values and stickier customer relationships. Gryphon AI Introduces Gryphon ONE for Salesforce
- Positive Sentiment: Analyst/market narrative is turning more favorable in AI-focused pieces (MarketBeat and Seeking Alpha bullish takes), reinforcing expectations that Salesforce’s cross-cloud + Agentforce strategy can re-accelerate growth. Salesforce Stock Is Mispriced – Reiterate Buy
- Neutral Sentiment: Investor primer/analyst discussion: Zacks and MarketBeat pieces examine whether initiatives like Data 360 and Agentforce can offset slowing top-line momentum — useful context but not immediate catalysts. Can Salesforce’s Data 360 Push Drive Its Next Phase of Sales Growth?
- Neutral Sentiment: Corporate presentation/transcript from the J.P. Morgan Healthcare conference provides additional color on vertical strategy and product adoption but is informational rather than market-moving. Salesforce, Inc. (CRM) Presents at 44th Annual J.P. Morgan Healthcare Conference Transcript
- Negative Sentiment: Coverage noting today’s selling pressure and a deep-dive “why shares are plunging” story points to investor concerns: slowing revenue growth, mixed near-term execution vs. elevated valuation, and short-term profit-taking after a prior run-up. Why Salesforce (CRM) shares are plunging today
Analyst Upgrades and Downgrades
CRM has been the subject of several recent research reports. Bank of America cut their price target on Salesforce from $325.00 to $305.00 and set a “buy” rating for the company in a report on Monday, November 17th. JMP Securities reiterated a “market outperform” rating and issued a $430.00 price target on shares of Salesforce in a report on Friday, October 17th. Needham & Company LLC restated a “buy” rating and set a $400.00 price target on shares of Salesforce in a report on Thursday, December 4th. Deutsche Bank Aktiengesellschaft increased their price objective on shares of Salesforce from $340.00 to $360.00 and gave the company a “buy” rating in a research report on Thursday, December 4th. Finally, UBS Group reiterated a “neutral” rating and issued a $260.00 target price on shares of Salesforce in a report on Thursday, December 4th. One investment analyst has rated the stock with a Strong Buy rating, twenty-nine have assigned a Buy rating, thirteen have given a Hold rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat, Salesforce presently has a consensus rating of “Moderate Buy” and an average price target of $326.50.
Read Our Latest Analysis on CRM
About Salesforce
Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.
Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.
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