Morgan Stanley Forecasts Strong Price Appreciation for Hasbro (NASDAQ:HAS) Stock

Hasbro (NASDAQ:HAS) had its price target upped by stock analysts at Morgan Stanley from $103.00 to $119.00 in a research note issued to investors on Wednesday,MarketScreener reports. The firm presently has an “overweight” rating on the stock. Morgan Stanley’s price target suggests a potential upside of 12.89% from the stock’s previous close.

Other equities analysts also recently issued reports about the stock. Jefferies Financial Group boosted their target price on shares of Hasbro from $95.00 to $112.00 and gave the stock a “buy” rating in a report on Friday, February 6th. Seaport Research Partners raised Hasbro to a “strong-buy” rating in a research report on Monday, November 10th. Weiss Ratings reissued a “sell (d)” rating on shares of Hasbro in a report on Monday, December 29th. UBS Group increased their price objective on Hasbro from $89.00 to $99.00 and gave the stock a “buy” rating in a research report on Wednesday, January 7th. Finally, Wolfe Research lifted their price objective on shares of Hasbro from $89.00 to $90.00 in a research note on Wednesday, October 29th. Nine analysts have rated the stock with a Buy rating, two have issued a Hold rating and one has given a Sell rating to the stock. According to MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of $100.00.

Hasbro Trading Up 1.4%

Shares of HAS opened at $105.41 on Wednesday. The stock has a fifty day moving average price of $86.22 and a two-hundred day moving average price of $80.58. The company has a debt-to-equity ratio of 7.65, a quick ratio of 1.42 and a current ratio of 1.70. The company has a market cap of $14.79 billion, a price-to-earnings ratio of -26.06, a PEG ratio of 1.73 and a beta of 0.56. Hasbro has a 52-week low of $49.00 and a 52-week high of $105.35.

Hasbro (NASDAQ:HAS) last announced its earnings results on Tuesday, February 10th. The company reported $1.51 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.99 by $0.52. Hasbro had a negative net margin of 12.81% and a positive return on equity of 82.17%. The company had revenue of $1.45 billion for the quarter, compared to analyst estimates of $1.26 billion. During the same period in the prior year, the business earned $0.46 earnings per share. Hasbro’s quarterly revenue was up 31.3% on a year-over-year basis. Analysts predict that Hasbro will post 4.33 EPS for the current fiscal year.

Institutional Investors Weigh In On Hasbro

Institutional investors and hedge funds have recently bought and sold shares of the stock. CYBER HORNET ETFs LLC bought a new stake in Hasbro in the 2nd quarter worth about $25,000. First Horizon Corp bought a new stake in shares of Hasbro in the 3rd quarter worth approximately $29,000. MUFG Securities EMEA plc bought a new position in Hasbro during the second quarter valued at $28,000. Foster Dykema Cabot & Partners LLC bought a new stake in shares of Hasbro in the third quarter valued at $34,000. Finally, Pittenger & Anderson Inc. purchased a new stake in Hasbro during the second quarter valued at about $35,000. 91.83% of the stock is owned by hedge funds and other institutional investors.

Key Headlines Impacting Hasbro

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Q4 beat and profit swing: Hasbro reported $1.51 EPS and $1.45B in revenue, both well ahead of expectations, with management highlighting holiday strength that swung the company to profit. Hasbro Q4 results beat estimates
• Positive Sentiment: Wizards of the Coast / Magic momentum: Magic: The Gathering delivered roughly $1.7–$1.72B and drove outsized growth and margin expansion, underpinning management’s upbeat commentary on digital/gaming. Magic drives Hasbro revenue growth
• Positive Sentiment: Strategic licensing and capital returns: Hasbro announced a multi‑year Harry Potter master toy license with Warner Bros. and unveiled a $1B buyback plus a $0.70/share dividend, signaling confidence and returning cash to shareholders. Hasbro and Warner Bros. Discovery partnership Buyback and rally coverage
• Neutral Sentiment: Analyst reaction: At least one major shop (Jefferies) has reiterated a Buy rating, reflecting favorable analyst sentiment but no unanimous re-rating yet. Analyst highlights and rating
• Neutral Sentiment: Market context: Hasbro’s move is also occurring amid a mixed consumer/retail backdrop and comparisons to peers (Mattel), which can amplify volatility but doesn’t change Hasbro’s standalone momentum. Mattel vs Hasbro industry comparison
• Negative Sentiment: Guidance and revenue risk: Management flagged FY‑2026 revenue guidance below some Street estimates and warned that consumers remain cautious on non‑essential spending — a potential cap on upside if consumer weakness persists. Hasbro guidance below estimates
• Negative Sentiment: Cost and balance‑sheet considerations: Management warned of incremental tariff headwinds and the company’s reported leverage (high debt-to-equity) and still-negative net margin metrics are risks to monitor if growth slows. Tariffs headwinds comment

About Hasbro

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.