MidFirst Bank Purchases New Shares in Salesforce Inc. $CRM

MidFirst Bank acquired a new position in Salesforce Inc. (NYSE:CRM) during the fourth quarter, Holdings Channel.com reports. The firm acquired 24,518 shares of the CRM provider’s stock, valued at approximately $6,495,000.

A number of other institutional investors and hedge funds also recently added to or reduced their stakes in the company. J. Stern & Co. LLP increased its position in shares of Salesforce by 24,056.7% during the fourth quarter. J. Stern & Co. LLP now owns 47,385,511 shares of the CRM provider’s stock worth $12,552,896,000 after acquiring an additional 47,189,352 shares during the last quarter. Norges Bank acquired a new position in shares of Salesforce in the fourth quarter worth about $3,182,951,000. Capital World Investors boosted its holdings in Salesforce by 159.0% in the third quarter. Capital World Investors now owns 17,325,206 shares of the CRM provider’s stock valued at $4,106,255,000 after purchasing an additional 10,636,161 shares during the last quarter. Cardano Risk Management B.V. grew its stake in Salesforce by 924.7% during the 4th quarter. Cardano Risk Management B.V. now owns 3,883,610 shares of the CRM provider’s stock valued at $1,028,807,000 after purchasing an additional 3,504,605 shares in the last quarter. Finally, Capital International Investors grew its stake in Salesforce by 13.3% during the 4th quarter. Capital International Investors now owns 22,721,010 shares of the CRM provider’s stock valued at $6,019,199,000 after purchasing an additional 2,669,891 shares in the last quarter. 80.43% of the stock is owned by hedge funds and other institutional investors.

Key Headlines Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Monness Crespi & Hardt upgraded Salesforce to buy from neutral and set a $200 price target, citing valuation appeal and potential AI-driven upside. Read More
• Positive Sentiment: Truist reiterated confidence in Salesforce after its $3.6 billion Fin acquisition, viewing the deal as another step in expanding its AI automation and customer-agent capabilities. Article Title
• Positive Sentiment: Multiple articles highlighted Salesforce as a long-term growth stock, with analysts pointing to its AI platform, Agentforce, and ongoing product expansion as reasons for optimism. Article Title
• Neutral Sentiment: Salesforce’s latest AI and acquisition story continues to attract attention, including coverage of the Fin deal and a new partnership announcement, which could support the long-term growth narrative if execution remains strong. Article Title
• Negative Sentiment: Other commentary remained cautious, with UBS keeping a neutral rating and some analysts cutting fair value estimates amid questions about AI monetization, unit economics, and growth reacceleration. Article Title
• Negative Sentiment: A comparison piece against Oracle underscored that Salesforce’s recent earnings and outlook have not been viewed as strongly as some peers, reinforcing investor concern about near-term performance versus other software names. Article Title

Salesforce Trading Down 2.2%

Shares of NYSE CRM opened at $151.67 on Friday. The company has a quick ratio of 0.79, a current ratio of 0.79 and a debt-to-equity ratio of 1.15. The stock’s 50 day moving average price is $177.91 and its two-hundred day moving average price is $204.72. Salesforce Inc. has a 52-week low of $149.80 and a 52-week high of $276.80. The stock has a market capitalization of $124.22 billion, a P/E ratio of 17.55, a PEG ratio of 0.97 and a beta of 1.16.

Salesforce (NYSE:CRM) last issued its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 EPS for the quarter, topping the consensus estimate of $3.13 by $0.75. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The company had revenue of $11.13 billion during the quarter, compared to analyst estimates of $11.05 billion. During the same quarter last year, the firm earned $2.58 EPS. The business’s revenue was up 13.3% on a year-over-year basis. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, analysts anticipate that Salesforce Inc. will post 10.29 earnings per share for the current fiscal year.

Salesforce declared that its board has initiated a share buyback program on Monday, March 16th that allows the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization allows the CRM provider to repurchase up to 14.1% of its stock through open market purchases. Stock repurchase programs are often an indication that the company’s board believes its stock is undervalued.

Salesforce Dividend Announcement

The firm also recently disclosed a quarterly dividend, which will be paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th will be issued a $0.44 dividend. This represents a $1.76 dividend on an annualized basis and a yield of 1.2%. The ex-dividend date of this dividend is Thursday, June 11th. Salesforce’s payout ratio is currently 20.37%.

Wall Street Analysts Forecast Growth

Several equities research analysts have issued reports on CRM shares. Citigroup restated a “market outperform” rating on shares of Salesforce in a report on Thursday, May 28th. JPMorgan Chase & Co. decreased their price target on shares of Salesforce from $365.00 to $320.00 and set an “overweight” rating for the company in a research report on Thursday, February 26th. TD Cowen restated a “buy” rating on shares of Salesforce in a research note on Friday, June 12th. Sanford C. Bernstein cut their price target on shares of Salesforce from $194.00 to $173.00 and set an “underperform” rating on the stock in a report on Thursday, May 28th. Finally, Roth Mkm reiterated a “buy” rating and set a $325.00 price objective on shares of Salesforce in a research note on Thursday, May 28th. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have assigned a Buy rating, twelve have assigned a Hold rating and three have given a Sell rating to the company’s stock. According to data from MarketBeat, Salesforce has a consensus rating of “Moderate Buy” and an average target price of $257.61.

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.